The main colours are red black and white. The background is a red to black fading gradient. Black represents darkness, evil and mystery, whereas red is a connotation blood. These colours are perfecting in capturing what genre the film is, a slasher horror. The main text is white, contrasting against the black this emphasises the darkness. Also the white on black has the biggest visual contrast making the text stand out, capturing the audience eye to the magazine.

The image is plain as the iconic mask speaks for itself. The image is of the killer,

wearing the infamous scream mask. S/he is wearing a black hood to help the disguise. With a long white skeletal face. Frightening masks like that are typical horror iconographic features of a film, so for people who don’t know about scream it is still clear that this is a horror film. Normally there are smaller article headings placed around the centre image. In this case, there is only one article heading around the image, “SCREAM RETURNS!” the capital letter and exclamation mark highlights the excitement around the “scream” franchise. Below, the most famous actor’s actresses to feature in the “scream” movies are listed. This would attract fans of those actors and actresses as well as fans of the film franchise.