screen ad brochure - esc 11 ad... · spotlight your business with a digital ad, and you’ll have...

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Spotlight your business with a digital ad, and you’ll have the full attention of an audience of educators from across the DFW area. Pre-Workshop SCREEN ADS 1451 S. Cherry Lane White Settlement, Texas 76108 www.esc11.net

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Page 1: Screen Ad Brochure - ESC 11 Ad... · Spotlight your business with a digital ad, and you’ll have the full attention of an audience of educators from across the DFW area. Pre-Workshop

Spotlight your business with a

digital ad, and you’ll have the full

attention of an audience of educators

from across the DFW area.

Pre-WorkshopSCREEN ADS

1451 S. Cherry LaneWhite Settlement, Texas 76108

www.esc11.net

Page 2: Screen Ad Brochure - ESC 11 Ad... · Spotlight your business with a digital ad, and you’ll have the full attention of an audience of educators from across the DFW area. Pre-Workshop

SPECIFICATIONS FOR YOUR AD

• Simplicity is the key to an effective ad.• Promote no more than two services or items per ad – focus on 1 point.• Use a limited number of large words rather than many smaller words. • Use of a dark-colored background and light-colored text is best. Use thick, bold fonts rather than thin, script fonts.• Ads must be submitted in 300 dpi resolution, 10” x 7.5” dimensions, RGB color.• Format for submission – Adobe Illustrator (.ai), Encapsulated PostScript (.eps), PhotoShop (.psd), Adobe Acrobat (.pdf), or (.jpg).

AD DESIGN AVAILABLE

Our graphic designer can create your ad to your specifications and the specifications above for a cost beginning at $150. Cost will be determined by the complexity of the ad design you request and will be provided for your approval prior to any work being done.

WHAT TO DO?

Contact our marketing specialist at (817) 740-7533 or our communications manager at (817) 740-3690 for more information, or email us at [email protected] with your questions or request to purchase an ad.

Movie theaters have been doing it for years. Large-screen advertising is a

unique environment in which the audience is attentive and receptive to

the message shown on the screen. With the popularity of movies, viewers

are used to watching pre-movie advertisements; however, movie theater ad prices are expensiveand often do not reach specific

audiences of buyers.

With our pre-workshop ads, your company, product, or service will be showcased for our workshop participants both at ESC Region 11 and at off-site workshop locations. Over a 15-minute period,, your ad will run multiple times, increasing awareness, generating interest and instilling your brand essence to your target audience of educators.

As a business that has a proven track record of providing quality services to school districts and educators, you are being offered this exciting opportunity to participate in our pre-workshop ad program before other businesses in the area.

For a few pennies per person, your digital ad will reach thousands of viewers each month on 18+ conference room screens — including eight 161-inch jumbo screens — prior to each session conducted by ESC Region 11.

SUMMARY

• Ads will be viewed on 18+ conference room screens, including eight 161-inch jumbo screens.• 15-second ads are shown in a loop for 15 minutes prior to start of each session.• Approximately 15,000 educators per quarter attend our professional learning sessions at ESC Region 11 and off-site locations.• Audiences include K-12 classroom teachers, superintendents, district administrators, principals, assistant principals, department directors and managers, special education educators, nurses, counselors, librarians, campus technologists, administrative assistants/secretaries, and safety/security personnel.• Audiences are from districts and charter schools from throughout the DFW area, primarily a 10-county area in north central Texas.• Cost for predesigned ads is $525 per quarter OR $1800 for a full year, for an annual purchase savings of $300. • Quarters run in conjunction with the ESC Region 11 service year, beginning September 1 of each year, and ending August 31.