screen wars. {agc (apollo guidance computer) had 2kb memory, 32kb of read only memory (storage), cpu...

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Page 1: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon

screen wars

Page 2: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon

{AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon 600 Quad-Core 1.9 GHz

3000x raw speed

Page 3: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon

Its all about the screen narrative . . .

Page 4: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon

43 mins 39 mins 30 mins 17 mins

Google MultiScreen Report

Page 5: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon

120 short years . . .

Page 6: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon

90% Use multiple screens

sequentially to accomplish a task

over time. 98% Move between

devices that same day

Page 7: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon

Entertainer Sage

Wizard Loverconcept Microsoft 2012

Page 8: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon

33% of teenagers sleep with phone under pillow33% of adults sleep with phone next to bed

74% would give up alcohol for a week 55% would rather forgo caffeine33% would rather give up sex22% would rather not use a toothbrush21% would rather go without shoes

Page 9: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon

1 + 1 = 3

Ralph Simon’s screenagers . . .

Page 10: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon
Page 11: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon
Page 12: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon

1 + 1 = 3 screen business

Page 13: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon

one-fist vs. two fisted commerce

Page 14: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon
Page 15: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon
Page 16: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon

75% are active on phones here. 13% of guys completing mobile purchases . . .

www.11mark.com/IT-in-the-Toilet

Page 17: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon

Redefining the screen

Page 18: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon
Page 19: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon
Page 20: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon

where is the phone?

Page 21: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon

gesture?

PRANAV MISTRY | MIT Media Lab

Page 22: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon

epidermal?

Page 23: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon

digital velcro

Page 24: Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon

[email protected] @impulseeconomy