screw it: 10 insights into extreme buying
DESCRIPTION
The recession has impacted purchasing decisions but consumers are buying when the mood takes them. Find out what is driving these spontaneous acts of defiance.TRANSCRIPT
Screw It:10 Insights into Extreme Buying
Growth Stories
Bringing you a flavour of business
growth trends...in just 5 minutes
A Futures Coaching initiative
www.futurescoaching.com
White hot consumerism may have cooled with the recession, but purchasing continues
Extreme buying is like 'a rush of blood to the head', where barriers come down and a sudden
purchasing impulse takes over
Extreme buying has many drivers (see below)and is one of the Growth Stories of our age
extreme buying
when friday comes
Austerity, new discipline, watching the credit card....all are fine until they meet human desires
Good behaviour is 'rewarded' by a night out on the town, or a splurge at the Mall
Meanwhile, human desires are changing!
Many trends point towards thrill, pleasure,fantasy and extremism
all change
The desire to live a life full of excitement & entertainment has grown since the 1990s
in most countries
excitment
Survey work by Sociovision Ltd shows a strong correlation between hedonism
and consumption
Hot hedonists can't resist buying; three times as many will purchase compared
to ice cold ascetists
can't resist
life's getting extreme
Risking your credit limit is
nothing compared to what you are
prepared to do at weekends
66% of the British are driven by their dreams and their imagination
Over one third of the Dutch think that the world around them is not real!
fantasy
overload
Faced with information overload, especially when
purchasing on the net, many are ultimately taking 'screw it!' snap decisions
40 years ago, people mayhave been able to resist
too tempting
Today, all resistance is futile!
profiting
LVMH (Bulgari, Louis Vuitton, Moet & Chandon, Christian Dior, De Beers and Tag Heuer etc), posted sales of €23.7 billion for 2011, up 16.7 per cent on the previous year
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