scrigno gno scri - gp dati hotel service · prospective customer customer loyalty customer...
TRANSCRIPT
GP
dat
i H
otel
Ser
vice
Spa
Vi
a P
agan
ello
22/
a 30
172
Mes
tre
(Ve)
Ital
yw
ww
.gpd
ati.c
omin
fo@
gpda
ti.c
omTe
l. +3
9 04
1 53
3026
0
Fax
+39
041
5330
250
Integrated, modular and flexible Suitefor the centralized management of Hotel Chains and Booking Centres.
GP
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are
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neer
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979.
GP
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Scrignohas been designed
from the ground up tocoordinate and consolidatethe information from all key business areaswith a market-orientedapproach. Scrigno joins together a number of integratedcomponents, including:
CUSTOMER DATA BASE
CENTRAL RESERVATION SYSTEM INTE-GRATED TO GDS AND WEB-BASED PORTALS
REVENUE MANAGEMENT
OPERATIONAL CRM: MARKETING & SALESFORCE AUTOMATION
OPERATION MANAGEMENT SYSTEMS:HOTEL MANAGEMENT (PMS), ACCOUNTSMANAGEMENT (ACCOUNT) AND WARE-HOUSE STOCK MANAGEMENT (PURCHASESTOCK).
FOOD & BEVERAGE AND POINT OF SALE (POS)
SERVICE CARD AND ELECTRONIC WALLETBASED ON STANDARD-BASED RFID TECH-NOLOGY
MANAGEMENT CONTROL - COMPLIANTWITH UNIFORM SYSTEM OF ACCOUNT FORHOTELS
BUILDING & TELECOM ENGINEERING
The Scrigno Suite offers a number of advan-tages. It is
MODULAR: Scalable and flexible, can be tai-lored and adapted to the needs of each hospi-tality organization.
WEB BASED: Safe and expandable, its Web-based technology and low operating costsallows it to be used anywhere.
OPEN: Built on the most advanced IT tools:Java, Oracle relational DV, Application Server,as well as Linux and Windows OperatingSystems.
MULTICHANNEL: Integration with electronicbooking channels via international stan-dards-based protocols: Open Travel Alliance(OTA) for multichannel operation, XML fordata integration.
Prospective customer
Customer Loyalty customer
Ri-acquista
Searc
hes fo
r
info
rmat
ion
Evalu
ates
alte
rnat
ives
Trav
els
Return
s
Buys ag
ain
Buy Boo
k
Stays
Customer Database
ScrignoArchitecture The underpinning logic of Scrigno is to pro-vide Group Management with access to allstored information on Customers andGuests from a central location, while leav-ing peripheral hospitality structures tomanage their own main courante, toensure maximum flexibility and scalability.
Our solutions uses asingle, centralisedCustomer Databasecontaining currentand historical infor-mation on guests andcustomers.The informationis then sharedand available
corporate-wide, for the Central Reservation System (Crs),Marketing & Sales Automation and Management DataReporting functions. The peripheral hospitality structurescarry out autonomously their own customer-facing activi-ties, such as check in - check out, in-house customermanagement, invoicing and billing, F&B, BuildingAutomation integration, Telephony, etc.
By consolidating within a single Customer Database all thedata acquired by the various Management Systems, Scrignocan provide an effective support to all Customer RelationshipManagement activities, allowing targeted and consistentusage of the data gathered during active and passive contactswith the customer.
ScrignoComponents
Customer Database
PMS
PMS
Chain Management
Crs and multichannel
sales
Management control
Yield
Peripheral Structures
Customer Database Crm and loyalty
SfaPMS
Operation Management Systems
Contact area
Operations
Analysis
Management
Customer/Guest
Marketing automation
Sales automation
Hotel
Distribution
Sales & Marketing
Management
Booking automation
Interaction
Gestionali operativi
Area di contatto
Area operativa
Area analisi
Area gestionale
Cliente/ospite
Marketing automation
Sales automation
Albergo
Distribuzione
Sales & Marketing
Management
Booking automation
Interazione
Customer Database
Customer Database
This Database contains all Customer, Guest, Companies andAgencies data organized in a consistent historical format.All other internal and external databases both input and out-put data to this central database.The data stored in the Customer Database then is the sum-mation of all information necessary and useful to organizealong historical lines, create profiles and process customerinformation, an essential asset for the successful running ofa hotel.
Central Reservation System
An innovative Booking Engine application for streamlining theprocessing of Hotel bookings. Its information system is inte-grated both centrally and peripherally and is able to manageavailability and vacancies on the market and on the channelsby specific segments. It is also able to suggest sales policiesorganized identified through Yield Management and RevenueAnalysis statistical tools.The CRS is fully integrated with the booking managementorganizational standards of chain and group hotels and canmanage all booking events:
Revenue Management
Allows you to define the correct pricing through pricingthrough specific analytical Yield Management tools. The system can process the data necessary to the analy-sis of both forecast and consolidated data.
Operational CRM:Marketing & SalesForce Automation
Provides Marketing Automation functions and is integrat-ed within the application to support Sales Force activities.Provides knowledge of and allows the management of allcontacts with prospective and actual customers.
Operation Management Systems:
Customer Database
Revenue Management
CRM Marketing
& Sales Force Automation
Operation Management
Systems
Management Control
Central Reservation
System
Service Cards and Electronic
Wallet
Food& Beverage
and POS
Food & Beverage and Point of Sale (Pos)
A complete solution designed to assist the operation of allFood & Beverage departments, Restaurants, Bars, Fast-FoodOutlets, as well as Discos and all sales points in general.Integrated to Electronic Wallet and Service Card systems.
Service Card and ElectronicWallet
Private circuit money and Fidelity Card, on RFID media, toprovide Electronic Wallet services, Access Control,Catering, Wellness, and other services, such as pools,games, etc. Management Control - compliant withUniform System of Account for Hotels.
Uniform System of Account for Hotels The wide range of data obtained by the analysis of
the management applications of the different productiondepartments are suitably aggregated, ordered and integratedfor easy comparison in a standard format. The system isimplemented by the generation of a series of summary and/oranalytical reports, defined through parameter-based tables,for the aggregation of financial and statistical values in thedesired format.
Building & TelecomEngineering
GP Dati is the only Italian company with a dedicatedTelecommunication ICT department. Telecom Engineering forHotels is specialised in the design, dimensioning and instal-lation of data/voice systems:
These componentsare designedto provide thefollowingfunctions:
≥ Standardize and unify all the tools usedthroughout the entire corporate structure so asto foster shared and distributed know-how
≥ Provide the tools to streamline the manage-ment of various operational areas, includingFront Office, Meetings, Food & Beverage,Maintenance, Store management and HouseKeeping
≥ Provide the tools for the overall managementof the Hotel (Business Reports)
≥ Feed the administrative, financial and man-agement control subsystems (tax-relevantdata, occupancies, productions, usage)
≥ Feed the central sale and marketing sub-systems (availability, rates, sale conditions,customer data, etc.)
≥ Share the information resulting from the book-ing system (bookings, customer data, sales poli-cies, product policies, reports, …)
≥ Highlight and solve all the issues collateral tothe Front and Back Office, such as Food &Beverage management, Stock handling, etc
≥ Telephone switchboards
≥Internet distribution to the rooms, usingWiFi and wired LAN, on structured cabling orexisting telephone wiring
≥Building automation
≥Access control and security, with IP-based ortraditional surveillance camera systemsImplementation of LANs and WANs over RF orlaser bridges
Hotel A Hotel Z
BOOKING MANAGEMENT
DISTRIBUTION
CHECK-IN /CHECK-OUT
Hotel Chain
Hotel A Hotel Z
Hotel A Hotel Z
Hotel A Hotel Z
PERSONAL DATA
OUR SERVICES
OUTSTANDING ACCOUNTS AND COMMISSIONS
AVAILABILITY
CONTRACTS
Customer Database
INDIVIDUAL OR GROUP BOOKINGS
RATESDistributed electronic channels
web
gds
t.a.
t.o.
companies
FREESALESallotment
Main Courante
CHECK-OUT
CUSTOMER MANAGEMENT
CHECK-IN
YIELD
CRM
SFA
PMS
individual
≥ Direct booking to the company or hotel callcentre
≥ Bookings from GDS or Web portals
≥B2B and B2C bookings from the corporateor individual hotel portal site
≥ Recurring event bookings, such as serialgroups, or special events, meetings andincentives
≥ Implement an Orders and SuppliersManagement system, though full IT support toStock and Warehouse management, SuppliersRelationship, Stock Levels and Usage by depart-ment. Allows processing of supplier orders,goods in and out by quantity and value, stockmonitoring, and is integrated with GeneralAccounting
≥ Consolidate the flow of information from theperipheral structures, such as advanced buil-ding automation solutions, authorization andexecution of credit card operation systems, etc
The consolidated partnership withOracle allows us to offer technologicalinfrastructure solutions also "ondemand" as they are required.
Hardware, base software management,technology upgrades, data integrity andsafety, and maximum performancerequirements can be guaranteedthrough an outsourcing and servicemodel. Our "On Demand" formula canbe ideal to minimize the initial technologyinvestment and convert this outlay to avariable expense, eliminating the risk ofdimensioning and management errors.
On demandtechnologyinfrastructure
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