Presented by

Thomas Nobles

We Are The E. W. Scripps Company

• The E.W. Scripps Company, headquartered in Cincinnati, OH, is the 5th largest independent

television station operator and media company in the US.

• Key Markets: San Diego, Las Vegas, Bakersfield, Phoenix, Tucson, Denver, Green Bay,

Milwaukee, Kansas City, Indianapolis, Detroit, Buffalo, Cincinnati, Cleveland, Nashville,

Baltimore, West Palm Beach, Tampa and Fort Meyers

• 34 TV stations and 34 radio stations in 29 markets nationwide. Fourteen of these markets in the

top 40 DMA’s nationwide.

• $800+ million annual revenue – Fortune 500

• E.W. Scripps founded the Penny Press newspaper in Cleveland in 1878. He later moved to San

Diego and owned the Scripps Ranch community. His sister Ellen Browning Scripps founded

Scripps Memorial Hospital which later became Scripps Health.

• KGTV/ABC10 is one of San Diego’s most highly acclaimed news providers receiving 14 news

Emmy’s, more than any other San Diego station in 2015.

• 10News.com receives over 1.7 million unique visitors each month with 170,000+ Facebook

followers and 65,000+ Twitter followers.

• Online Video and Display Ads: 10News.com (ABC), Scripps Targeted Network (STN) for Video and Display, Google Display Network

• Advanced Targeting: demographics, geography, behavior, retargeting, time of day, channel, income, and many more

• Video Ads: 10News.com, Scripps Video Network (1,500 sites) or Watch ABC, YouTube. Professional video production available

• Email Marketing: Send a direct message to our enormous email database. Target by demo, location, income, and more

• Mobile Ads: ABC 10 app for iPhone, iPad, Android, and Kindle

• Search Engine Marketing: Google Premier Partner, 1 of 22 worldwide

• Search Engine Optimization: On-site and off-site

• Social Media Marketing: Facebook Display, Contests, Fan Acquisition

• Reporting & Analytics: Track Success Monthly & Prove ROI

• Web Site Design: Desktop, Mobile, responsive

• Professional Creative: Interactive Ad Units, Design & Production

A COMPLETE DIGITAL PORTFOLIO

Journal Television Markets Journal Radio Markets E.W. Scripps TV markets

Indianapolis, IN DMA 26 WRTV

Baltimore, MD DMA 27 WMAR

Cleveland, OH DMA 19 WEWS

Cincinnati, OH DMA 35 WCPO

West Palm Beach, FL DMA 38 WPTV

Tampa, FL DMA 14 WFTS

Kansas City, MO DMA 31 KSHB KMCI IND

Tulsa, OK DMA 60 KJRH

Phoenix, AZ DMA 12 KNXV

Buffalo, NY DMA 52 WKBW

Boise, ID DMA 110 KIVI KNIN Radio DMA 100 4 FM

Las Vegas, NV DMA 42 KTNV

Tucson, AZ DMA 71 KGUN KWBA Radio DMA 62 3 FM 1 AM

Omaha, NE DMA 74 KMTV Radio DMA 75 4 FM 1 AM

Milwaukee, WI DMA 34 WTMJ Radio DMA 38 1 FM 1 AM

Nashville, TN DMA 29 WTVF

Twin Falls, ID DMA 192 KSAW-LD

Lansing, MI DMA 115 WSYM

Ft. Myers – Naples, FL DMA 62 WFTX

Wichita, KS Radio DMA 101 5 FM 1 AM

Springfield, MO Radio DMA 22 4 FM 1 AM

Knoxville, TN Radio DMA 71 4 FM

Tulsa, OK Radio DMA 66 4 FM 1 AM

Denver, CO DMA 17 KMGH KZCO KZFC

Bakersfield, CA DMA 127 KERO KZKC

San Diego, CA DMA 28 KGTV KZSD

Colorado Springs, CO DMA 89 KZCS

Expanded household reach and affiliations; 34 TV stations and 34 radio stations in 29 markets

Green Bay-Appleton, WI DMA 70 WGBA WACY

Detroit, MI DMA 11 WXYZ WMYD

New Scripps Local Media Markets

4

Scripps Digital Display Network

Scripps Display Ad Network 80,000 Sites – Reaching 80% of on-line users Contextual Target- Consumers reading articles relevant to your products & services Behavioral Target- Finding consumers showing interest in your products or sharing same interests as your current customers based on browsing/search history Geo-Target- Focusing on specific DMAs Geo-Fence – Target mobile within small radius Day-Part – Choose the days and times your ad is seen Search Re-targeting Piggyback off of your SEM campaign and retarget prospective customers with display ads after they have searched for your company/products/services Site Re-targeting Display your banner to people who have visited your website, but have not converted quite yet.

Online Video Ads With Advanced Targeting

Benefits •Quick lead time •Can use existing television creative to extend advertising on web. •High click through rate

Specs •Up to :30 in length •Companion ad 300x250

ABOUT the EXCHANGE - 60 million monthly US unique visitors - 1,500+ premium websites such as ESPN, AOL, USAToday - 440 million monthly US video views Targeting Capabilities -Demo: Gender/Age/HH Income/HH Size/Children in HH/ -Geography to DMA or ZIP Code level -Category: News, Arts & Entertainment, Sports, Auto, Business, Education, Games, Government, Health, Home & Family, Internet, Shopping, Tech, Travel

Key Points Video advertisement plays prior to online video on Scripps Network sites. Can include companion ad to run at the same time.

Scripps Digital Video Network

Scripps Digital Video Network

Video ads are displayed in multiple locations and formats. Just decide which audience you want to reach

Watch ABC •Advertise locally on ABC shows online •Video can be 320x240 or 640x360 •:15 or :30 in length

In- Banner Embedded Video •Advertise locally or Scripps Network •In 300x250 ad unit

Scripps Network •Clickable video window •:15 or :30 in length •300x250 companion ad

1. User visits your

site and a pixel

tracks them

as a potential

customer

2. User

visits

other

popular

sites

3. User

sees your

message 4. User clicks

on your ad

and returns to

your site

Site Retargeting

Search Retargeting

Ad

Here

Ad

Here

Search Retargeting

• Places display ads in front of geographically-

relevant users who perform searches related

to your business’ offerings on search sites

(goes further to include sites like Expedia and

Amazon as well) over the last 30 days.

• Think of Search Retargeting as the ability to

capture users who do find you through search

engines or maybe have never been to your site

before.

• Recency – we can target users who searched

minutes ago to 30 days back.

• Ability (and recommendation) to also show

users display ads when they search for your

competitor’s name or product

STN Targeting Options – Channel

Channel Targeting

• a.k.a. category targeting, enables you to target based on relevant content.

Why Use It?

• If a potential customer is on a DIY site and you own the local hardware store, would you want your ads on home improvement sites?

Sample categories: auto; health; entertainment; women; food; home improvement; fashion, finance; sports; golf; home and garden; green; travel, etc.

STN Targeting Options – Behavioral

Behavioral Targeting

• a.k.a. Interest targeting, enables you to target based on past web surfing behavior. As a rule of thumb, if a user browses 5 pages in a category over a rolling 10 days, they fall into that behavior.

• Unlike category/channel targeting, users can be on any site and see a targeted ad as long they have the behavior on their machine.

Search Engine Marketing

Scripps is 1 of only 28 Google Premier Partners in the World!

As a Premier Partner we receive the highest level of support directly from Google. We have earned this highly coveted status by consistently proving the highest level of service, results, and expertise to our clients.

Why Let Scripps Digital Manage Your SEM Campaign? •Conversion Based Optimization •Call Tracking, Conversion Tracking, and Click Tracking

•Every member of the Scripps SEM staff is Google Certified

“Scripps has been instrumental in helping Larry Hill Auto

Group execute and refine our search engine marketing

program. Scripps has a very systematic, disciplined approach

to search engine marketing. They have successfully executed

an on going campaign that has resulted in dramatic short term

traffic growth through PPC ads. They are a highly responsive,

responsible and valued part of our team.”

-- Sandy Pursley, E-Commerce Director, Larry Hill Auto Group

Native Ads on 10News.com

Native Ads/Sponsored content

are similar to “advertorials”

• Homepage top-center

newsfeed

• Sponsorship exclusivity

• The sponsored article pages

will include a 728x90 &

300x250

• Dedicated URL

• Direct links and tagged links

to advertiser site and social

media pages

Native Ads on 10News.com

Native Ads – Sponsor Generated

Sponsored Generated Content is

written about your business

similar to an advertorial. The

article can be provided by you or

written by a journalist from

information you provide.

• Home Page - Spotlight section

with headline and image.

• Article page will feature your

300 x 250 ad exclusively, a

linkable logo and can contain

video and hyperlinks within the

content.

• Additional promotional ads will

run on our site to link more

consumers to your article.

Native Ads – Sponsor Generated

Homepage Takeovers on 10News.com

Contests on 10News.com

Sponsored Sections on 10News

Ski Report in Weather section online

and on-air

Promoted Posts • Target your exact audience using highly

advanced banner ads and promoted posts on Facebook.

• Scripps will manage and optimize your Facebook campaign based on performance

Benefits • Increase fan base to stay connected with

loyal fans • Retarget customers who came to your

site • Target by demographics including

geography, age, gender, interests, and more

Facebook Advertising

Yahoo! Network

Scripps Digital is a premier partner with

• Yahoo! is #1 on the web for unique monthly visitors

• Reaching 87% of all internet users each month

• Over 195 million unique visitors each month

• Yahoo! Finance and Sports sections are both #1 in their category

• Target by Site section, search terms, demographic, geographic,

content, household income, and more.

Targeted Email Blast

Targeting Options

• Age

• Gender

• Location (zip code level)

• Income

• Marital Status

• Hobbies

• Ethnicity

• And More

10News.com Email – 25,000+/day

• Headlines – 5x/day

• Breaking News Alerts

• Entertainment

• Health

- Transparent for a better relationship

- 24/7 access with a personalized login—

reference real-time data: i.e. last 7d, 30d,

90d, or custom date range, etc.

- Impressions, clicks, impressions share,

budget, share

- Lead detail, easy to read

- Ability to view ad performance, time

frame, keyword, etc. (see example on

right)

- Call tracking capability—listen to phone

calls directly from portal

Example: Web Display Reporting

Our Clients Include Local & National Brands

Leading Advertising Agencies Trust Scripps

Leading Advertisers Trust Scripps

To Begin a Partnership That Will Grow Your Business

Contact Your Local Source for Marketing Success–

Thomas Nobles Digital Account Executive

Thomas.Nobles@10News.com

O: (619) 237-6231

C: (760) 402-0992