scripta media: crossmedia update

25
8 Crossmedia update Location Based Services Augmented Reality iPad preview

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Post on 27-Jun-2015

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Presemtatie voor Scripta Media over o.a. Location Based Services.

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Page 1: Scripta Media: Crossmedia Update

8Crossmedia updateLocation Based ServicesAugmented RealityiPad preview

Page 2: Scripta Media: Crossmedia Update

Crossmedia updateLocation Based ServicesAugmented RealityiPad preview

Page 3: Scripta Media: Crossmedia Update

Location Based Services

Informatie en entertainment services op basis van positiebepaling, mogelijk gemaakt door mobiele technologie en netwerken

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Location Based Services

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Location Based Services

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Location Based Services

• GPS• GSM• Bluetooth, WLAN, WiFi, RFID• Beeldherkenning

• Mobiel internet

Page 7: Scripta Media: Crossmedia Update

Location Based Services

o.a. • Opvragen van nabijgelegen diensten• Routeplanning en navigatie• Lokaliseren van personen• Ontvangen van alerts• Location-based advertising• Veiligheidstoepassingen

Page 8: Scripta Media: Crossmedia Update

Location Based Services

• Sinds 2005 in USA voor commercieel gebruik verboden zonder expliciete opt-in• In Europa is soortgelijke wetgeving in de maak

Page 9: Scripta Media: Crossmedia Update

Location Based Services

LBS ontwikkelen zich naar opt-in toepassingen waarbij de eindgebruiker de volledige controle behoudt

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Foursquare

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Foursquare

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Crossmedia updateLocation Based ServicesAugmented RealityiPad preview

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Layar

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Recognizr

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Esquire

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Innnoveer

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Crossmedia updateLocation Based ServicesAugmented RealityiPad preview

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3 april = iPad-day

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Vodafone Clear

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Crossmedia updateThe end