scrollads keynote 2016. 11
TRANSCRIPT
scrollads.net 1
There's no need for words.
Take a look by yourself
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Jump2
New Mobile Display Advertising Platform
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Pain Points4 sides
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Customers
All those annoying advertisements...
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Advertisers
Why should we pay for all those misclicks?
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Ad Agencies
What can you post on that small space given?
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Publishers
Posting ads all over the place wasn't even that profitable...
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Our concern for2 sides
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KEY POINT
advertiser customer
videoone-handed
imageReadable
text Comfortablestorytelling more information
mere-exposure effect Multimedia
neuromarketing Interesting and funmore exposure gamification
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WE WANT THISall multimedia contents
more impression storytelling ad
cool UX10
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multimedia contents
storytelling contents
cool UX
more impression
79%82% 79%45%79% 99%
WE DID THIS
79%99%
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This saved my day!OMG
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scrollads
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ScrollAds
AD
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Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “Galaxy Note7 was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard to make it look fancy and new, but Galaxy Note7 meals were either bland, or just way too salty.
The part that ad doesn’t appear.
The part that ad appear.text, images and movie at the same time exposure
Solution at once
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Products4 products
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Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “Galaxy Note 7 very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard to make it look fancy and new, Galaxy Note 7 meals were either bland, or just way too salty.
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard
ADThe advertising text, image, and/or video appear within articles.
BASIC TYPE
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The link to the landing page will appear as a part of the original article. It will make easier to make purchases using the link.
COMMENT TYPE
5 comments found
kenu 31k Hello@Michael0204
Hihowshouldibuildthecontactuspage?
neo_code235 Hello@theandrewilliams
AstheThemeforestcommentssection is forpre-salequestionsandgeneralitiesonly,pleasecreateasupportticketusingthelinkbelowandoursupportteamwillgladlyassistandguideyou
support10 Hello@Alsh84
Weloveourcustomersandourcustomersloveus.Theseamazing5-Starreviewsarefreshfromtoday!
kenu 31k Hello@Michael0204
PrepurchaseQuestion…
ofourownbutthereisnoETAforthatrightnowRight now we use the default WP gallery shortcode that can be set by going to “Add media” section on the media library, you can read all about the gallery shortcode here : https://codex.wordpress.org/Gallery_Shortcode
However we are also working on a gallery shortcode of our own but there is no ETA for that right now
5 comments found
kenu 31k Hello @Michael0204
Hi how should i build the contact us page?
neo_code 235 5시간 전
As the Themeforest comments section is for pre-sale questions and generalities only, please create a support ticket using the link below and our support team will gladly assist and guide you
support 10 Hello @Alsh84
We love our customers and our customers love us. These amazing 5-Star reviews are fresh from today!
Galaxy Note7The smartphone that thinks big
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The advertisement appears over a comment section. After you scroll down and pass the invisible guideline, the advertisement will disappear, and the original comment will be displayed.
NATIVE AD TYPE
Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard to
make it look fancy and new, but several meals were
either bland, or just way too salty.Samsung Galaxy Note 7 Review by Kellen and Tim on Sep 2, 2016
He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty.
Samsung Galaxy Note 7 Review by Kellen and Tim on Sep 2, 2016
DesignOutside of the fact that the Note 7 is a large phone, with its 5.7-inch QHD display, there is absolutely no denying that it is one of, if not the, best designed phones of all time. I know, that’s saying a lot! But when you
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The advertisement paragraph will appear as a part of the original article. After scrolling down and passing the invisible guideline, the advertisement will disappear.
PARAGRAPH TYPE
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty.
“Service was also poor, with meals not coming at same time for both us.
“In general, we think it's overpriced for what it is and way too overhyped.”
However, Mr Handling hit back with a blunt response. He wrote: “You are the prime example of an imbecile.
Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
When you're constantly connected to your phone making seamless transitions between work and play, you need a phone that's big enough to deal with it all. Galaxy Note7
“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals
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Secret1Neuro marketings
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Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
Central Vision
Peripheral Vision
This is where eyes' focus is on. Our eyes can read and interpret texts.
Though unfocused, our eyes can sense the motion in this area.
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3. Old brain: brain of reptiles - basic life support including digestion, breathing, reflexes, and heart beat
New brain
Mid brain
Old brain
Through the peripheral vision, what you see goes right into our old brain!
2. Mid brain: brain of mammals - emotion and instinct
1. New brain: brain of humans - language processing, speaking, reading, listening, performing, intellectual thinking, and planning
It's not about the new brain thinking and the midbrain feeling. It's the old brain making decisions.
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Secret2Mere Exposure Effect
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Mere-exposure Effect Robert Zajonc
25
Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The Galaxy Note 7 review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard to make it look fancy and new, but Galaxy Note 7 meals were either bland, or just way too salty.
“Service was also poor, with meals not coming at Galaxy Note 7 time for both us.
“In general, we think it's overpriced for what it is and way too overhyped.”
However, Mr Handling hit back with a blunt response. He wrote: “You are the Galaxy Note 7 example of an imbecile.
“If you think that we are over priced you lead a very sad life.”
He went on: “Food is personal and the little knowledge you have even though food is personal your Galaxy Note 7 stupid as the beetroot is not just some beetroot with some sugar on...
“Please never come back or for that matter stick in Mcdonalds .
“I know it’s a touch out of your Galaxy Note 7 range but try it, you will probably enjoy it.”
But the 27-year-old chef has now apologised to the diner and admitted the bad review caused him to “bubble over”.
He said: “In Galaxy Note 7, I wouldn't have written this response at all, and I have since apologised for my use of language to the person concerned.
"But as chefs, particularly ones in the public eye, we open ourselves up to criticism and I'm fast learning that opinion can and will be Galaxy Note 7 at times.
"When I get amazing reviews, I feel incredible. When I get bad ones, and particularly if I feel they're unfair in some way, I feel horrible and so does the entire team.
"Cooking is personal for me, it's all I've done since I was 16 and my team and I work very hard.
Galaxy Note7The smartphone that thinks big
Galaxy Note7The smartphone that thinks big
Galaxy Note7The smartphone that thinks big
Galaxy Note7The smartphone that thinks big
AD
AD
AD
AD
impression 12X
If you watch the same advertisement multiple times, you seem to like the product even if you never tried the product and have no clue about it.
WIthout any complex cognitive effort, customers get to like those products.
Repeated exposure is what makes the product more friendly and familiar to customers.
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A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty.
“Service was also poor, with meals not coming at same time for both us.
“In general, we think it's overpriced for what it is and way too overhyped.”
However, Mr Handling hit back with a blunt response. He wrote: “You are the prime example of an imbecile.
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty.
“Service was also poor, with meals not coming at same time for both us.
“In general, we think it's overpriced for what it is and way too overhyped.”
However, Mr Handling hit back with a blunt response. He wrote: “You are the prime example of an imbecile.
Our guideline setting can make the advertisement become the original article or vice versa. Setting high for the guideline will make the size of advertisements larger while low setting will make advertisements smaller, making the original article more readable.
GUIDE LINE
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A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty.
“Service was also poor, with meals not coming at same time for both us.
“In general, we think it's overpriced for what it is and way too overhyped.”
However, Mr Handling hit back with a blunt response. He wrote: “You are the prime example of an imbecile.
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty.
“Service was also poor, with meals not coming at same time for both us.
“In general, we think it's overpriced for what it is and way too overhyped.”
However, Mr Handling hit back with a blunt response. He wrote: “You are the prime example of an imbecile.
The advertisement phrases from Scrollads can be freely edited. The font size can also be controlled by percentage from the setting menu. Higher percentage means larger advertisements. The lower the percentage, the smaller the advertisements.
Density setting for advertising phrase
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Desk Top
28
Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “Galaxy Note7 was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard to make it look fancy and new, but Galaxy Note7 meals were either bland, or just way too salty.
Smart Phone
Smart Watch
Lap Top
Tablet
Getting Smaller
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ResearchFrom standard user survey data
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●Advertisement type: Scrollads Basic ●Campaign name: a sample of political campaign advertisements ●URL for the Campaign: http://peoo.dothome.co.kr/?p=12 ●Survey period: 2016/01/02 - 2016/02/01 ●Number of survey questions: 10 ●Number of survey participants: 159 ●Survey method: polls from the Scrollads web page and other partnerships
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It is fun!
Interesting
It's like a game.
It's not that complicated.
Better-looking
What is this?
It IS different.I didn't even realize it was an advertisement.
As you scroll down, you'll get to see the ads being more emphasized.
Scrollads Reaction Data
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AnalysisAD server data
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Scrollads Reaction Data
1
10
100
1,000
10,000
100,000
1,000,000
2016-05-13 2016-05-14 2016-05-15 2016-05-16 2016-05-17 2016-05-18 2016-05-19 2016-05-20 2016-05-21 2016-05-22 2016-05-23 2016-05-24
Click countImpression/exposure countImpression/exposure countClick count
0.1~0.3% CTR Few Had Misclicks
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BenchmarksScrollads vs. other display ads
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Existing Display AD ScrolladsExposure Method Once a page (Fixed Exposure) Limitless content, repeated exposure
Exposure Type One image (jpg, png)AVarious advertising key words (Max. of 10 different phrases) Various advertising images (Max. of 10 files) Various advertising videos (Max. of 10 files)
Image Size 640*100 700*500 (about 5 times larger than others)
Text – Text (Max. of 10 different sets of key words). Ordered exposure.
Video – Video (Maximum 10). Ordered exposure.
Visual Effect – Various Transition
Page lending 1 Each advertisement can be linked to different landing pages
CTR (misclick or fat-finger ad click rates) High Low or Nothing
Administrator access Publishers User (Client)
Memorability (Afterimage effect) Low High
Original Text Readability Low High
Attentiveness Low High
Repeated Exposure - More than 30 times
Fun and interesting - High
Storytelling component - Yes
35
BEN
CHM
ARK
S
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Simple&easyJust 1 line of script code needed,
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13sectaking only 13 seconds to register!
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LoginLocalization admin pages
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Registered Advertisement
Campaign
Registered Media
Monthly Advertising Data
Daily Advertising Data
Excel File Download
Advertise Admin Page - Main
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Basic Model Native AdvertisingAdvertise
Admin Page - Register 1
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Enter Advertising Phrase
The Actual Screen
Enter Advertising Image
Advertise Admin Page - Register 2
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Select Device Select Duration/Time
Advertise Admin Page - Register 3
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Summary Data
Monthly Data
Daily Data
Detailed Analysis
Publishers Admin Page - Main
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Publishers Admin Page - Setting Page
44
Guideline SettingPreview
Keyword Density Setting
Copying Script
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Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “Galaxy Note7 was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard to make it look fancy and new, but Galaxy Note7 meals were either bland, or just way too salty.
T H E E N D
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SupportEverything You Want
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GOOGLECHROME 52.48%APPLESAPARI 27.87%ANDROIDBROWSER 8.57%OPERAOPERA 6.74%
We Support 96% Of Mobile Browsers
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SAMSUNG
48
★★★★★ ★★★★★ ★★★★★ ★★★★☆ ★★★★ ★★★★★ ★★★★☆ ★★★★☆ ★★★★★ ★★★★☆ ★★★★☆
★★★★★ ★★★★★ ★★★★ ★★★★★ ★★★★★ ★★★★★
SAMSUNG LG APPLE
APPLE Xiaomi SONY PANTECH
Minimum OS requirements
iOS: 8.x or higher Android: 4.4 or higher
★★★★☆ ★★★★☆ ★★★★★ ★★★★★ ★★★★★ ★★★★★ ★★★★★ ★★★★★ ★★★★★ ★★★★☆ ★★★★★
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TECHNICAL SERVICE
MONITORING
SPEED OPTIMIZATION
SECURITY
DATA MANAGEMENT
RESPONSIVE DESIGN
TRAFFIC CONVERSION
CONVERSION MARKETING
01
02
0304
05
06
0708
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Supports All Languages
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User experience (UX) is one of our top concerns. We would like to hear about what makes the bext UX from you as clients and/or customers.
Park sung hoCEO
Jaehun GoFront-End developer
David JeongBack-End developer
Kenny HanBack-End developer
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[LFG] looking for business partners
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Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “Galaxy Note7 was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard to make it look fancy and new, but Galaxy Note7 meals were either bland, or just way too salty.
Our aim is to be at the frontiers, not just something better.
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