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Unit 2 practice exam – Instructions

Reading time: 10 minutes

Writing time: 120 minutes

Total marks available: 65

The number of marks provides an indication of the level of detail required.

Unit 2 practice exam – Questions

Question 1 (11 marks)

Alexander is planning to open a café in the local high street. He hopes to offer breakfast, lunch, snacks and drinks. He would like to call his business ‘Sandy’s Place’.

a. Advise Alexander on two legal requirements of which he needs to be aware. Ensure that these are relevant to his café business. (2 marks)

b. Explain why Alexander should set up a business bank account that is separate from his personal bank account. (1 mark)

Elizabeth Pucius, Julie Cain,Megan Jeffery & Gillian Somers 1 © Cambridge University Press 2017


c. Identify and describe one financial control system and one record-keeping strategy that Alexander should put in place to help manage the finances of his café business. (2 marks)

Alexander is considering which suppliers to engage for his business.

d. Identify two factors that Alexander should consider when choosing a supplier. Explain why each of these factors is important. (2 marks)

e. Alexander would like to choose suppliers that value principles of corporate social responsibility. Outline one advantage and one disadvantage that may be associated with ethical procurement. (2 marks)



f. Outline one other strategy that Alexander could put in place to ensure that his business complies with the principles of ethics and social responsibility. (2 marks)


Adam is a qualified yoga and Pilates teacher. He is about to open his own teaching studio in an affluent area of Melbourne, providing yoga and Pilates classes to the general public. Adam would like to call his business ‘Mindfulness Through Yoga and Pilates’ (MTYP). In his first year, Adam hopes to attract enough clients to offer daytime and evening classes three days a week. Adam wants to enrol clients in full-term courses.

a. Define the term ‘marketing’. (1 mark)

b. Explain how important it is for Adam to establish a customer base. (1 mark)



c. Advise Adam on how marketing may be used to help him establish a customer base and then achieve his business objectives. (3 marks)

Before Adam can develop a marketing strategy, he will need to undertake some market research.

d. Identify four questions that Adam may have about the market for his business, that may be satisfied through market research. (2 marks)



e. Describe one primary data source and one secondary data source that Adam could consult to find answers to his research questions. (2 marks)

f. Provide a customer profile for ‘Mindfulness Through Yoga and Pilates’. In your answer, ensure that you address geographic, demographic, psychographic and behavioural variables. (4 marks)



Adam should consider developing customer relations strategies to help attract and retain regular clients.

g. Describe two customer relations strategies and explain how Adam could use them to attract and retain regular clients. (4 marks)




a. Explain what stage in the product life cycle the non-motorised scooter has reached. (1 mark)

b. Describe appropriate price and promotional strategies, given your answer to the question above. (4 marks)




A popular restaurant chain in Melbourne has been implicated in a food poisoning outbreak. Ten customers that have visited the restaurant in the past 48 hours have contracted salmonella poisoning. Six have been hospitalised so far. Public health officials have traced the outbreak back to two northern suburbs locations of the restaurant. The restaurant is currently preparing an official response to the situation.

a. Define the term public relations. (1 mark)

b. Explain whether this is an example of a planned or unplanned public relations scenario.(1 mark)



c. Outline steps that the restaurant should take to respond to this story, in order to maintain a positive relationship with the customer base. Justify the strategies you have suggested. (5 marks)

d. Describe the implications that this event may have on the business. (3 marks)




Phillipa is the owner and manager of ‘Exam Success’, a Melbourne-based business that creates learning and revision materials and provides tutoring services for Victorian students in Years 11 and 12. It is almost the end of the school year, and Phillipa is starting to consider her staffing needs for the following academic year.

a. Explain the importance of workforce planning. (2 marks)

Phillipa has determined that she needs to hire a full-time business management specialist. She would like to employ this person to tutor students, as well as to: create individual learning plans for students; create teaching, revision and tutoring material; and to assess student work. The successful candidate must have a relevant tertiary qualification as well as a teaching qualification, Victorian Institute of Teaching registration (or a working with children check) as well as experience teaching VCE Business Management in a high school setting.

b. Describe how Phillipa could use job analysis to help her recruit for this position. (3 marks)



c. Use the case study material supplied above, as well as your own understanding of an ideal tutor, to write a job advertisement for the vacant position at ‘Exam Success’. Include information that would come from the job description and job specification. (5 marks)



d. Describe an appropriate method Phillipa could use to recruit the ideal candidate for the vacant position. Justify your choice. Explain one advantage and one disadvantage of the recruitment method described. (4 marks)



e. Once Phillipa has recruited a pool of appropriate candidates, she needs to select the one she feels is the most appropriate for the job. Describe an appropriate selection method Phillipa could use to select the best candidate. Justify your choice. Explain one advantage and one disadvantage of the selection method described. (4 marks)

f. Explain one expectation that the successful candidate will have of their employment at ‘Exam Success’ and one expectation that Phillipa will have of the successful candidate. (2 marks)



On their first day, the new employee at ‘Exam Success’ will commence an induction program.

g. Describe the four main purposes of employee induction. (2 marks)

END OF EXAM



EXTRA WRITING SPACE

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