sda branding studies
DESCRIPTION
Two recent branding projects by Sawyer Design Associates, Inc. Zengo designs and produces accessories for yoga, and Elli\'s Wine Cellar is a new wine store opening in Weymouth, MA.TRANSCRIPT
Ideas made visible.
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved
PMS 570 142 521 577 164 374 515 5756
ZenGo is a small company which is developing products for the growing population of women who practice Yoga. These women feel passionate about their practice and many consider the time spent doing yoga a luxury carved out of a busy life.
ZenGo can be roughly translated from the Japanese as “give and take.” It also contains the English words Zen and Go. The shape of the e and G refer to the shape of a rolled up yoga mat.
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved
The Brand reflects the give and take between the active and meditative aspects of yoga. The spirol flows both inward and out, just as the breath and energy in yoga flows both in and outward. The e and G also reflect the shape of a rolled up mat. The overall look is fresh and fun. This concept board shows a possible tagline for advertising and web use.
Life is a journey.
We’ve got your bag.
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved
PMS 570 142 521 577 164 374 515 5756
Color palette
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved
Bags will be branded both with a label and an embroidered symbol
Mat packaging
T-shirts and other accessories will carry the ZenGo brand
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved
Preliminary concept for website, showing look and feel
Logon to MyZenGo
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved
Question of the Day
Preliminary concept for website, showing spot for blog
Logon to MyZenGo
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved
Logon to MyZenGo
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved
Client: Elli’s Wine CellarProject: Small business identity system
Elli’s Wine Cellar is a small wine and beer cellar that wants a contemporary, clean look to attract a young, budget-minded clientele. The logo plays off the circle of the grape, and this theme applies to it’s multiple applications.
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved
273 main streetweymouth, ma03456
617-569-0242
www.winecellar.com
The Brand reflects a crisp, clean look. This concept board shows application to business cards
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved
Baskets will be branded with a tag.
Postcards publicize store hours and events.
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved
Interior and exterior signage