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Behind the trusted brand Shree

Dhootapapeshwar of today is an extraordinary

saga that goes back more than 135 years in

time. This story is about a Vaidya family of

India that revolutionized the production and

use of Ayurvedic medicines for the treatment

of the masses. It speaks about how a

determined and committed family worked

innovatively and ahead of its time in

developing effective therapeutic remedies for

the use of the Ayurvedic fraternity in their

efforts to heal the people.

It also traces the evolution of a family run

enterprise into a professionally managed

multidisciplinary organization. Through

interesting stories and pictures this brochure

narrates the contribution of people and

products in creating the legacy of Shree

Dhootapapeshwar of today.

We welcome you to this brochure

www.sdlindia.com

As the saying goes necessity is the mother of all inventions. So did Shree

Dhootapapeshwar emerge out of a need. In 1872, late Vaidya Krishnashastri Puranik a

successful & renowned Ayurvedic physician, hailing from Dhopeshwar, an idyllic

coastal town in Maharashtra India, was required to undertake production by himself

instead of giving prescriptions for compounding. He did this to ensure quality and

consequential relief to his patients. This was the beginning of Shree Dhootapapeshwar

Limited, then known as Shree Dhootapapeshwar Aryoaushdhi Karkhana of Panvel. This

was 1 year before introduction of paper made from wood pulp (1873) and 5 years prior

to production of the first telephone by Edison and the first lawn tennis championships

to be held at Wimbledon (1877).

The Genesis

Circa 1891

“A desire to take medicines is perhaps

the great feature which distinguishes

man from other animals

Sir William Osler

Canadian Physician

”

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Scaling of production to meet the demands of progressive India was a challenge that

was undertaken by his son Vaidya Vishnu Shastri Puranik. Larger batch sizes suited for

high technology and process specific products like Bhasmas, Rasayanas and

Asavarishtas were the need of the time.

His improvisation and absorption of technology through process efficiency and

machines to manufacture Ayurvedic formulations without any change in the spirit of

the Ayurvedic diktat was innovative and ingenious for its times. We at Shree

Dhootapapeshwar, even today follow the batch protocols that were employed then.

This has allowed us to maintain and uphold the trust of Ayurvedic practitioners and

consumers till today.

At the turn of the century, Shree Dhootapapeshwar was being regarded as a source for

quality formulations and the primary process of marketing was through mail order

catalogues. Over a period of time sales depots were established in major cities of North

and Western India. The company had established 6 depots by 1905.

Circa 1908

“Shree Dhootapapeshwar organizes a Pan

Indian congregation of Vaidya's in Panvel.

This All India Ayurvedic Congress is a first

of its kind and kindles the spirit of scientific

deliberations amongst the fraternity”

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Vd. Krishnashastri Puranik1788-1883

Corporate symbol

Shree Dhootapapeshwar Temple

Circa 1873

A period prior to

1872 Circa 1877

Edison produces first telephone

Circa1877First Championship Wimbledone

Circa 1891

Mechanised trituration

1903

Vd. Gangadhar V. Puranik1907-1980

Sales Depots in 1947

All India Ayurvedic Congress, Panvel-1908

Drakshasav

Publication of Arogyamandir Patrika

Vd. Vishnu Shastri Puranik1864-1914

The Impetus

Vaidya Gangadhar Vishnu Puranik took over the reins of the company in 1925 after the

untimely death of his father. India was now fast changing and with the

communication facilities improving by the day the Dhootapapeshwar goodwill was

being recognised in far-flung corners of the country. The manufacturing plant

attracted illustrious leaders of the independence struggle like Bal Gangadhar Tilak

and Mahatma Gandhi. It also played host to leading Ayurvedic practitioners,

academicians and thinkers of the country who came seeking information and more

importantly knowledge about the novel products and processes being employed. The

words 'Panvel' and the Shree Dhootapapeshwar became synonymous with Ayurvedic

traditions and culture. The company emblem of a temple in a circle was recognised as a

mark for quality efficacious products.

Post 1947 , the year of India's independence, the company launched a series of branded

Ayurvedic formulations designed to deliver specific therapeutic solutions. These

TM TMwere Shilapravang (for male vigor and vitality), Drakshovin (a grape based

TM TMrestorative elixir for the entire family), Kumarex (drops for infants ) and Ashotone

(a uterine tonic) to name a few. Employment of advertising agencies for brand

promotion, opening of depots to improve distribution reach were some of the strategic

steps undertaken by the organization during this period.

With 26 depots and field operations in 8 major states of India

the Dhootapapeshwar brand became truly national. Modern

technology was also being deployed and constantly upgraded

in the packaging operations leading to superior presentation

of the products.

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In the 1950's and 1960's, the company launched its own in-house publication

TMArogyamandir Patrika specifically for the Ayurvedic fraternity. This publication

quickly gained popularity amongst the practioners and became a forum for exchange

of scientific views. In keeping with its ideology of disseminating knowledge

Dhootapapeshwar organized series of All India Ayurvedic Congress symposiums in

Panvel. Both were path breaking events and generated tremendous goodwill for the

organization.

The plant in Panvel was working at rated capacity and there was an urgent need for

expansion and consolidation of the product portfolio. In 1973, the company

commissioned a second manufacturing unit at Bangalore in the southern state of

Karnataka. This was a plant designed to manufacture modern dosage forms like

tablets, capsules, oral liquids, gels and liniments. It was also capable of manufacturing

close to 2.0 million liters of Asavarishtas annually.

In 1975, the company spun off a marketing arm Solumiks to woo the physicians

trained in Western medicine. This division marketed products with sound Ayurvedic

principles based on modern day dosage forms such as tablets, capsules, gels and

ointments. It employed the classical pharmaceutical industry route of marketing its

products to the modern medical practitioner.

The Consolidation

Solumiks

T M T MB r a n d s M y o s t a a l ( a n t i a r t h r i t i c ) , V i m l i v TM TM

(Hepatoprotective), Pyroflex (Pain management) Afrodet TM and Afrol (both to treat male infertility) quickly gained the

confidence of the physicians and became brand leaders in

their categories.

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Foundation Stone Bangalore Plant 25.01.1973

Bangalore Plant

GMP Certificate

ISO-9001: 2008

Mahayograj Guggul

The focus of the company in catering to the needs of the consumer with traditional

generic products now also encompassed branded products via the Solumiks division.

Ethical marketing became the forte of the company. In 1998 Solumiks reached critical

mass and was incorporated as a distinct entity Solumiks Herbaceuticals Pvt. Ltd.

This period of consolidation also saw a renewed focus on the traditional or generic

range of products that the company had been manufacturing since inception. The

goodwill of the group has been earned through the consistent quality production of

these seemingly simple formulations. The manufacture of traditional Ayurvedic

formulations may involve some of the most common raw materials but the processing

requires great technical expertise. Ayurveda is very clear and exacting on the

standards that have to be maintained for the production protocols. Over the years the

production capacities have been given the benefit of modern machines and

technological advancement but the basic spirit and processing remains unchanged.

Traditional Range

The product portfolio was increased to 16 brands by the year

1990 and encompassed products in the therapeutic segments

of Arthritis, Hepato-protective, pain therapy and GI Tract

disorders amongst others.

Faster and Cheaper have never been the key guiding lights for

enabling change in production operations. SDL has always

believed in the sanctity of the Spirit behind the Letter as

prescribed by Ayurveda.

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The Panvel Plant manufactures product categories like Bhasma, Rasayanas, Arka,

Avalehas and other Ayurvedic specialties. The production from this plant that has been

established in the year 1872 is marketed by a strengthened network of trained field

staff catering to the physicians of the major part of India.

Our Traditional products marketing and distribution lines have been re-set and are

now fully operational.

The customer is clearly identified for the marketing of these products the Ayurvedic

Vaidya, dedicated Ayurvedic outlets and the lay consumer. Our OTC launch plans are

in place and would be the next focus area after achievement of critical mass.

The marketing of this range of products is today's main focus area for the group.

Ambitious growth plans supported by a major expansion and updating of the product

portfolio are some of the plans on the anvil.

The Company has developed itself as a technical centre for fundamental and applied

research in Ayurveda. The R&D Centre offers services such as product concept &

formulation development, clinical trials management, ethical animal testing, quality

improvement programmes, development of quality assurance protocols and contract

herbal cultivation.

Research & Development

Novel product lines such as Suvarna Kalpa (gold containing

products), Guggul Kalpa (guggul containing products) and

Choorna’s (microfine herbal mixtures) have been introduced

and accepted by the market.

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A A S A E D HH W M

KV set

Massage Oils

Elixirs-Aloe & Ginger

Chyavanprash

Tambul

New Horizons. New VistasInternational Operations-Brand Marketing

Ingredients

The world at large is now realising the significance of holistic approach of Ayurveda in

general and the utility of herbal formulations in particular. Scholars of Western

medicine are turning to study of Ayurveda with great hope and expectation.

The presence of Dhootapapeshwar and its associate companies such as Solumiks and

Om Healthcare Products have made their mark in these markets by marketing their

brands through local networks. In certain markets Dhootapapeshwar has been a

trusted supplier of bulk products meeting buyer and regulatory requirements.

Dhootapapeshwar has made a successful entry in the US herbal ingredients market. It

has established relationships with buyers from the herbal cosmetics and dietary

supplements industry of the US. Certified Organic, standardized range of botanicals

are the offerings of this new venture. Oxiberry (Indian goose berry, known as Amla,

based ingredients) and Pomylan (pomegranate based ingredients) are the flagship

brands of this activity.

A team of research workers are engaged in the study of ancient

scriptures for formulae development and perfecting the

products in the light of modern scientific knowledge.

In tune with the future Dhootapapeshwar has been steadily

building its international footprint. After a decade of

perseverance the export operations are bearing fruit and the

company has a presence in the USA, Germany, Netherlands,

Switzerland, Russia, Ukraine, Latvia and Sri Lanka.

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Cross linkages with the farming community, fair margin

principle and complete control over farm to warehouse

operations are some of the distinguishing features which give

us the edge.

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Contract Manufacturing

The Future

Through Om Pharmaceuticals Limited, an associate manufacturing organization

Dhootapapeshwar offers complete end to end contract manufacturing solutions

which span from concept development, packaging and branding ideation as well as

execution and manufacturing at global standard facilities.

Om Pharma is the first Ayurvedic manufacturing unit in India and the world to be

certified under the guidelines of ISO-9001. We have been part of the process to define

the GMP requirements for Ayurvedic manufacturing and are confident of achieving

US FDA recognized status for manufacture of dietary supplements.This

manufacturing premises spread over________ acres has its focus of being a primary

source for Ayurvedic formulations in dosage forms like cellulose capsules, tablets,

syrups, liniments, and gels.

Ayurvedic formulations have a bright future in the years to come for those whose

approach has been backed by fundamental home work.

Shree Dhootpapeshwar reaffirms its commitment to the principles of Ayurveda and

looks forward to a challenging as well as rewarding future.

S HA A H W A M E D

MU IL KSO

S

HERBACEUTICALSwww.solumiksherbaceuticals.com

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Product Portfolio-Aashwamedh Range

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Product Portfolio - Solumiks Herbaceuticals

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Accreditations

Ayurved, often referred to as the Science of Life, is an all encompassing philosophy that

prescribes a Way of Life. Its dictates focus upon the Quality of Life in relation to Nature all

around. At the heart of this science lies the objective of maintaining Total Health. Total Health is a

concept that goes beyond the simplistic approach of disease and remedy and stands for the

individual human capacity to realise it’s fullest potential in life.

Ayurved, being a compilation of deep knowledge and experiential wisdom, was updated time and

again as per changes in human needs through the ages. It’s basic principles, however, being

based on universal truths, have remained constant throughout all ages, and are even today, just

as valid as they were at the beginning of mankind. This fact makes Ayurved the true science o f

life, valid for as long as life exists.