SDL WebThe future of managing websites

Arjen van den Akker – Product Marketing Director

5 November 2015

2

The evolution of websites

3

Media replaced textual content

Support for device proliferation

Campaigns own the home page

Content is personalized / optimized

Integrated store – content meets commerce

Delivering engaging Digital Experiences

4

The SDL Web Solution

SDL Web

Web Content Management

Experience

Optimization

Digital Media

ManagementLocalization

5

Digital Content

6

268 web properties

the number of web and mobile properties owned by

the average enterprise

7

…of companies are stuck

in the so called “REPAIR”

phase of the CX maturity

model.

8

Key challenges remain:

Brand consistency

Poor mobile experiences

Localization and

country sites

Omnichannel

content reuseTargeting and

personalization

Actionable metrics

CMS system

fragmentation

Global rollouts

and sim-ship

Centralized control and

local flexibility

9

…company success is not determined by

your CX strategy, but by your ability to

execute

10

... so it‘s key to enable your employees

to perform their jobs better than before.

11

ContentAssembly

Content Orchestration

Team collaboration

TranslationPublishing & Distribution

Channel configuration

PersonalizationContextual relevance

Measure

Delivery optimization

Blending Marketing + Commerce +

Support

Unified CX

Content

Impact

Agility

12

The future of managing websites

SDL Web 8

Enter the future of the Web

13

SDL Web 8: Focus area overview

• Integrate various modules into a single SDL Web offering

• All capabilities easily accessible in a unified user interface

DX PLATFORM PROPOSITION

• Accelerate time to market for tasks such as translation and launching new sites

• Speed up IT tasks related to web development and deployment

ACCELERATION

• Extended support for cloud and dynamic server (re)configuration

• Native support for cloud databases

CLOUD

• Carry out sophisticated business tasks with a lot less effort

• Carry out upgrades much faster and at lower cost

• Choose the most cost effective deployment option and (re)deploy faster

TOTAL COST OF OWNERSHIP

14

On-premise and cloud

SDL Managed Operations

SDL Web

○ Platform-as-a-service (PAAS)

environment with support for

cloud scaling models.

○ Managed service that includes

infrastructure and application

management.

○ Support for single or global

region deployment zones.

○ Full support for DTAP

Auto scaling Health monitoring Recovery

Production Service

Custom developments & configurations

Application Services

Infrastructure Services

15

SNEAK PREVIEW #1

16

Instant Site - ability to launch new sites instantly

○ Launching new sites in the hands of the

business user

○ Based on preconfigured “Site Types” that

represent the required

– Functionality, e.g. a campaign site

– Target environments, e.g. “staging & live”

○ No IT involvement needed

17

Instant Site - Launch Wizard

Start Wizard

instant-site.sdl.com

18

Instant Site - Launch Wizard

Select Site TypeStart Wizard

instant-site.sdl.com

19

Instant Site - Launch Wizard

Select PublicationSelect Site TypeStart Wizard

instant-site.sdl.com

20

Instant Site - Launch Wizard

Select PublicationSelect Site Type SettingsStart Wizard

instant-site.sdl.com

21

Instant Site - Launch Wizard

Select PublicationSelect Site Type SettingsStart Wizard

instant-site.sdl.com

22

Instant Site - Launch Wizard

Select PublicationSelect Site Type Settings Ready !Start Wizard

instant-site.sdl.com

23

SNEAK PREVIEW #2

24

Review web translation jobs while in progress

Start

translation

job

Start

Translation

Translation

in progress

Review /

Update

translation

Finish

Translation

Receive

correct

translationmetadata

25

26

SNEAK PREVIEW #3

27

Support for super fast JPEG XR & WebP formats

Overall browser

support: ~75%

File size reduction:

~50%

28

Why SDL Web 8?

29

Efficiently Exceed Customer Expectations

Manage once, deliver anywhere

Simplify localization

Shorten time-to-market

Reduce cost and complexity

Optimize experiences

Enjoy an enterprise strength platform

30

The future of SDL Web – sneak preview #4

31

Ecommerce integration

○ DXA for Ecommerce

– Fully functioning e-shop front-end

– Back-end integrations with

leading transaction engines

Product development focus – examples

CXC Dashboards

○ SDL Web Dashboards

– Site Analytics

– Web Content

– Audience Engagement

– and more…

Blur the line between marketing and

service

AND…

32

The future of managing websites

Enter the future of the Web

SDL Web 8

Thank you