sea ray boats raising the bar -...
TRANSCRIPT
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Sea Ray BoatsRaising the Bar
Richard C. StonePresident – Sea Ray Group
Brunswick Investor MeetingChicagoDecember 11, 2007
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December 11, 2007 2
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December 11, 2007 3
Sea Ray Headquarters Facility
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December 11, 2007 4
Sea Ray Manufacturing Facilities
TellicoTellico
Palm CoastPalm Coast
Sykes CreekSykes Creek
Merritt IslandMerritt Island
RiverviewRiverview
KnoxvilleKnoxville
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December 11, 2007 5
Sea Ray’s 50th Anniversary
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December 11, 2007 6
Sea Ray Domestic Dealer Locations
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December 11, 2007 7
Master Dealer Program
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December 11, 2007 8
Sea Ray Master Dealer Statistics
CSI Measurement Master Dealer
Non Master Dealers
Delta
Sales - Overall Buying Experience 9.52 8.45 1.07
Sales -Recommend Selling Dealer 9.50 8.40 1.10
Service – Overall Service Experience
9.24 7.16 2.08
Service - Repurchase from Dealer 9.29 7.28 2.01
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December 11, 2007 9
Brunswick Dealer Certification
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December 11, 2007 10
Boating Industry – Top 100 Dealers
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December 11, 2007 11
Sea Ray Global Dealer Locations
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December 11, 2007 12
International Requirements
Forward Berth Divider Wall Operating Portlights Teak Cockpit & Swim Platform
Passerelle Flybridge Sunpad Modern Interior Design
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Sea Ray 2007/2008 Product Portfolio
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December 11, 2007 14
Sport Series
175 Sport 185 Sport
Length 17' 6" Length 19' 8"Beam 7' 0" Beam 7' 3"
195 Sport 205 Sport
Length 20' 2" Length 21' 0"Beam 7' 6" Beam 8' 0"
Retail Price Range $18,000 - $36,000
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December 11, 2007 15
Sport Series Features
Multiple Floorplan Options Satellite Ready & MP3 Stereos
Wakeboard Tower with Canvas Top Innovative Sunpad Design
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December 11, 2007 16
Sundeck Series
210 Sundeck 230 Sundeck 250 Sundeck
Length 22' 4" Length 24' 0" Length 26' 6"Beam 8' 4" Beam 8' 6" Beam 8' 6"
270 Sundeck 290 Sundeck
Length 28' 0" Length 29' 6"Beam 8' 10" Beam 9' 1"
Retail Price Range $49,000 - $100,000
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December 11, 2007 17
Sundeck Features
Integrated GPS/Chartplotter Built-In Grill Option Transom Seating
Digital Throttle & Shift Flip-Up Arm Rests Fully Enclosed Head (All Models)
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December 11, 2007 18
Select/Executive Series
210 Fission 230 Fission 250 Select Executive
Length 21' 0" Length 23' 0" Length 26' 6"Beam 8' 6" Beam 8' 6" Beam 8' 6"
270 Select Executive 300 Select Executive
Length 28' 6" Length 32' 2"Beam 9' 0" Beam 9' 8"
Retail Price Range $45,000 - $150,000
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December 11, 2007 19
Select/Executive Features
Flip-Up Sun Lounger Rubber Swim Platform Insert Docking Lights
Wakeboard Tower Options Underwater Lighting Cockpit Refrigerator
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December 11, 2007 20
Amberjack Series
270 Amberjack 290 Amberjack
Length 30' 0" Length 31' 4"Beam 8' 6" Beam 10' 6"
Retail Price Range $99,000 - $225,000
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December 11, 2007 21
Amberjack FeaturesLarge Helm with Dual NAV Displays Teak Covered Prep Station
Electric Sunshade Fold-Away Transom Seat
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December 11, 2007 22
Sundancer Series230 Sundancer 250 Sundancer 270 Sundancer
Length 24' 10" Length 26' 7" Length 28' 8"Beam 8' 6" Beam 8 ' 6" Beam 8' 10"
290 Sundancer 310 Sundancer 330 Sundancer
Length 31' 0" Length 33' 4" Length 35' 6"Beam 10' 0" Beam 10' 5" Beam 11' 6"
Retail Price Range $65,000 - $275,000
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December 11, 2007 23
Sundancer Sport Cruiser Features
Transom Rumble Seat Cockpit Grill & TV Option Teak Cockpit Flooring Option
Hardwood Interior Flooring Joystick Docking Dual Position Helm Seat
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December 11, 2007 24
Sundancer Series350 Sundancer 38 Sundancer 40 Sundancer
Length 37' 6" Length 39' 0" Length 44' 6"Beam 12' 0" Beam 12' 6" Beam 13' 2"
43 Sundancer 48 Sundancer 50 Sundancer
Length 47' 3" Length 51' 0" Length 54' 9"Beam 14' 0" Beam 14' 8" Beam 15' 3"
Retail Price Range $300,000 - $1,200,000
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December 11, 2007 25
Sundancer Series
55 Sundancer 60 Sundancer
Length 60' 0" Length 61' 6"Beam 15' 11" Beam 16' 9"
Retail Price Range $1,500,000 - $2,200,000
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December 11, 2007 26
Sundancer Sport Yacht/Yacht Features
Full Beam Mid-Ship Master Opening Glass Sunroof Transom Sunpad Gate
Multi-Plex Control Real Wood Interiors Zeus
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December 11, 2007 27
Sedan Bridge Series
36 Sedan Bridge 44 Sedan Bridge 47 Sedan Bridge
Length 38' 4" Length 45' 5" Length 50' 8"Beam 13' 0" Beam 14' 3" Beam 14' 8"
52 Sedan Bridge 58 Sedan Bridge
Length 52' 3" Length 58' 7"Beam 15' 3" Beam 16' 0"
Retail Price Range $400,000 - $1,800,000
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December 11, 2007 28
Sedan Bridge Features
Flip-Up Salon Window Lower Controls for International 360 oSalon Visibility
Archtop Multi-Color Panel Lighting High Gloss Bridge Tables
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December 11, 2007 29
Zeus/Axius
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December 11, 2007 30
38 & 44 Sundancers
38DA
44DA
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December 11, 2007 31
Sea Ray – Project Woodchuck Facility
Cape CanaveralCape Canaveral
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December 11, 2007 32
Project Woodchuck – Clean Room
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December 11, 2007 33
Project Woodchuck – Clean Room
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December 11, 2007 34
Project Woodchuck – 60 Sundancer
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December 11, 2007 35
Sea Ray’s Marketing Tools and Events Strengthen the Brand and Sell Boats!
• Sea Ray Owners Club
• Sea Ray Living Magazine
• Get-a-ways
• Rendezvous
• AquaPalooza
• Yacht Expo
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December 11, 2007 36
Block Island Get-a-way
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December 11, 2007 37
Sea Ray Rendezvous, Port Hacking
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December 11, 2007 38
Aquapalooza – Fairview Beach, VA
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December 11, 2007 39
Aquapalooza – Mosh Pit
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December 11, 2007 40
Taylor Swift!
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December 11, 2007 41
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December 11, 2007 42
Yacht Expo 2007
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December 11, 2007 43
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December 11, 2007 44
Thank you
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