sea savvy: marketing your treasure
DESCRIPTION
Georgia Fall Leadership 2013 - PresentationTRANSCRIPT
2013 Fall Leadership Conference
Marketing Your Treasure
Strengths Weakness
Opportunities Threats
• Pursue your purpose
• Be the best YOU, you can be
• Build relationships
• Take initiative
• Exude confidence & enthusiasm
• Be patient and determined
• Identify your barriers
• Continue to grow
Develop a Pitch • Capture listener’s attention
• State your name, title/credentials
• Specify how you can be of service
• Close by asking for and giving contact information and or a time to follow up?
Your leadership brand is the total experience of someone
having a relationship with who you are and what you
represent as an individual, as a leader.”
Your Leadership Brand • Essential for the advancement of your career
and development
• Represents the value you are able to consistently deliver to those you serve
• Commit to being a great role model, mentor and or voice that others can depend on
• An asset that must be managed with the intention of helping others benefit from having a relationship with you
http://www.forbes.com/sites/glennllopis/2013/04/08/personal-branding-is-a-leadership-requirement-not-a-self-promotion-campaign/
• Define your brand and become an expert
• Establish a strong presence
• Generate brand awareness through networking
• Remember 3 C’s: Clarity, Consistency, Constancy
• Get feedback
Top Ten Leadership Qualities
1. Visionary 2. Risk Taker 3. Authentic 4. Know Yourself 5. Motivator 6. Team Builder 7. Integrity 8. Life Long Learner 9. Effective Communicator 10. Help Others Succeed
1pm – 4 pm
1pm – 4 pm
9am-11am
7am-9pm or 5pm-6pm
2pm-4pm or 8pm-1am
• Face your problems don’t facebook them
• Use your name consistently across all platforms
• Grab your domain name
• Consider creating a Fan Page
• Reach out to followers
• Cultivate your network
• Be authentic
• Inspire, inform, educate
YouTube Video Playlist
• http://youtu.be/gw2xSdp4bOc
• http://youtu.be/xjBmnfI4Tn4
• http://youtu.be/Z7O8s6NgAck
• http://youtu.be/PGatzxZx7u8
Bonus – a must see!
http://youtu.be/-UK-fcfalsw