Sea WorldSea World

Objective: To COMPARE media textsObjective: To COMPARE media texts

Starter: Starter:

• Thinking about the previous web site Thinking about the previous web site

(Edinburgh Zoo) What could you write (Edinburgh Zoo) What could you write about theabout the COLOURSCOLOURS used in this web site?used in this web site?

• Where is theWhere is the POWER OF THREEPOWER OF THREE and what and what are itsare its CONNOTATIONS?CONNOTATIONS?

Image (10) Image (10)

Write a paragraph about the image•What is it meant to make you feel?•Is it similar OR different to E- Zoo?

Key words: mother and child, maternal, caringCloseness, security, safety.

Layout and AccessibilityLayout and Accessibility

• There is a lot more There is a lot more writing on this site writing on this site (compared to the E (compared to the E Zoo) how has it Zoo) how has it been organised to been organised to make it more make it more ACCESSIBLEACCESSIBLE and and less less THREATENING?THREATENING?

Pairs Activity (5) Pairs Activity (5)

• Read the first section and answer the Read the first section and answer the following:following:

• What is the audience? How do you What is the audience? How do you know?know?

• Why does it use brackets i.e.( AZA, Why does it use brackets i.e.( AZA, AAZPA) AAZPA) (TIP: browse through the other (TIP: browse through the other sections) sections)

• Which words link back to the E Zoo site?Which words link back to the E Zoo site?

Pairs: Read the second section Pairs: Read the second section (10) (10)

• Look at the beginnings of each Look at the beginnings of each BULLET POINTBULLET POINT. They are all . They are all VERBS - VERBS - promote, encourage, help, foster, promote, encourage, help, foster, advance.advance. What do all these have in What do all these have in common? common?

• Summarise each point in simple Summarise each point in simple language i.e. the first simply language i.e. the first simply means….. means….. They care for the They care for the environment environment

Check your answers

They help conservation organisations to worktogether to improve their standards.

They make sure that animals moved from One zoo to another are treated humanely.

They make sure that animals captured in theWild for the zoos are treated humanely

They make sure that the public understandthe need for conservation and they protectendangered animals.

Web page 2Web page 2

• How is this section of the web site How is this section of the web site different to the first? different to the first? ACCESSIBILITYACCESSIBILITY

• Read the first TWO sections. How Read the first TWO sections. How would you describe the would you describe the PURPOSE?PURPOSE? How do you know? How do you know?

Complete the ITAPE comparison chart

E - ZooE - Zoo

Intro:Intro:

Techniques:Techniques:

Audience:Audience:

Purpose:Purpose:

Effect: Effect:

Sea World

Intro:Intro:

Techniques:Techniques:

Audience:Audience:

Purpose:Purpose:

Effect: Effect:

E - ZooE - ZooIntro: Intro: Main purpose is Main purpose is

persuasionpersuasion Techniques: Techniques: Accessible, less Accessible, less

threatening, appealing threatening, appealing image, personal address: image, personal address: nouns, verbs, imperatives, nouns, verbs, imperatives, adjectives, pronouns adjectives, pronouns

Audience: Audience: Parents, businesses, Parents, businesses, people who care about people who care about animals / conservationanimals / conservation

Purpose: Purpose: Education, raising Education, raising awareness, persuasion to awareness, persuasion to visit visit

Effect: Effect: E Zoo as dedicated, E Zoo as dedicated, committed, worthy of committed, worthy of support, parents support, parents encouraging children to care encouraging children to care for the environmentfor the environment

Sea World Intro: Intro: Main purposes are Main purposes are

information / educationinformation / education

Techniques: Techniques: Information, Information, more complex, formal – more complex, formal – bullet points, numbers, bullet points, numbers, brackets to make more brackets to make more accessible, image for accessible, image for appeal – mother / child. appeal – mother / child. Has a message to Has a message to communicate - communicate - conservationconservation

Audience: Audience: More adult More adult ( complex language) ( complex language) people who want to learn people who want to learn about endangered species about endangered species OR share with childrenOR share with children

Purpose: Purpose: Information/ Information/ educationeducation

Effect: Effect: Sea world as Sea world as committed, trustworthy, committed, trustworthy, dedicated to protecting dedicated to protecting animals and the animals and the environment. environment.