seara yp - marketing turistic - not another classical tourism campaign by gmp
TRANSCRIPT
Q3 REVIEW
CLIENT SERVICE
NOT ANOTHER CLASSICAL
TOURISM CAMPAIGN
BENCHMARK in Categoria Turism
Cannes Lions PR Grand Prix in 2009
Cannes Lions Gold Award in
Branded Content Category 2013
https://www.youtube.com/watch?v=FFIoplou7hY
Dar majoritatea campaniilor de turism sunt asa…
Cu putin umor sunt asa…
Cu putin noroc au un CONCEPT DECLINABIL…
Campaniile tari de turism NU ies din…
Dar cine e CLIENTUL?
Si care e PRODUSUL?
What’s in it for me to visit Romania?
O campanie eficienta de promovare a
Romaniei in UK
Campaign Buzz
Rezultatul concret post-campanie
Si mai multi TURISTI BRITANICI in Centrul Vechi
O campanie marca GMP
“AGENTIA INDEPENDENTA A ANULUI
LA GOLDEN DRUM FESTIVAL”
Pentru a 2-a oara
