search as a traffic and business driver - twunchq presentation by johan hermans
TRANSCRIPT
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Search as a traffic and business driver@TwunchQ
![Page 2: Search as a traffic and business driver - TwunchQ presentation by Johan Hermans](https://reader036.vdocument.in/reader036/viewer/2022070317/556c0accd8b42a852a8b4766/html5/thumbnails/2.jpg)
About Uniway
Schréder
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About Uniway
E-business
, E-
commerce &
Transactional
Applications
Content Management, Digital Asset
Management & Document
Management
Portals & Collaborative Solutions
Identity & Access Manage
ment Solution
s
![Page 4: Search as a traffic and business driver - TwunchQ presentation by Johan Hermans](https://reader036.vdocument.in/reader036/viewer/2022070317/556c0accd8b42a852a8b4766/html5/thumbnails/4.jpg)
About Uniway
E-business
, E-
commerce &
Transactional
Applications
Content Management, Digital Asset
Management & Document
Management
Portals & Collaborative Solutions
Identity & Access Manage
ment Solution
s
![Page 5: Search as a traffic and business driver - TwunchQ presentation by Johan Hermans](https://reader036.vdocument.in/reader036/viewer/2022070317/556c0accd8b42a852a8b4766/html5/thumbnails/5.jpg)
SEARCH HAS MANY FACES
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HR Manager?
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SEARCH IS CHANGING
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search
Indexed content
SERP
Search
Indexed content+
User dataAudience data
Social data
SERP
SEMANTIC RELEVANCE TEMPORALLY RELEVANCE
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search
contentSERP
search
SERP
content
SEQUENTIAL MIX OF SEARCHING & BROWSING
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BEST PRACTICES IN SEARCH DESIGN PATTERNS
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Best practices in search design patterns
Best firstSimple, fast and relevantFederatedFaceted
Recommended reading: Search Patterns by Peter Morville
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CASE STUDY: JOBAT
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User benefits: Synonyms
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User benefits: Stemming
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User benefits: Spelling correction
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User benefits: Faceted search
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User benefits: Speed
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User benefits: SERP optimization
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Business benefit
50% more visitors
More page views on
jobs
Candidates found faster
Higher relevance
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What’s next?
AutocompleteAutosuggest (related queries not including original search term)MobilePersonalization