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Search Behaviour in Ireland
December 2017
bmw mercedes-benz audi volkswagen ford
toyota hyundai nissan volvo land rover
Top 10 makes
2018 (181) 2017 (171) 2014 (141) 2015 (151) 2016 (161) 2012
2017 (172) 2013 (131) 2011 2008
Popular Year Searches
Top 10 models
e-class golf 5 series a6 a4 c-class
3 series focus passat qashqai
Most Popular Price Searches
0-9999 0-4999 0-5999 0-10999 0-1999 0-2999 0-14999 0-3999 0-6999
0-7999
black (40.40%) white (29.65%)
blue (10.66%) grey (10.35%) red (8.94%)
Colour Searches
estate (26.93%) saloon (22.56%)
hatchback (21.90%) suv (15.14%)
commercial (13.46%)
Body Type Searches
By including a price on your vehicle instead of POA you could potentially increase your page views by 79%
Our Research Shows 79%
Engage With Potential Buyers Earlier in Their Buying Journey
Contact your Marketing Consultant for more information
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as Carbase Online.
Introducing Carzone Portal
To be one of the first to use this excitingsystem please email [email protected] or
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Car Buyers spend twice as much time researchingonline compared to at a dealership.
Before purchasing a car, the average personspends 7.59 hours researching online compared to
3.32 hours at a dealership
Source: Carzone/Milward Brown Car Buying Research
Did you know?
Data sourced from Google Analytics, Adobe SiteCatalysts
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 230
10000
20000
30000
40000
50000
Time
Sessions
Search by Hour
Fuel Searches
Diesel
Petrol
57%
Info About Device
32%Desktop
13%Mobile App
55%Mobile Web
28%