search campaign for hlb hamt entry for yahoo big idea chair
DESCRIPTION
Greenlemon's entry for Yahoo! Big Idea Chair 2010.TRANSCRIPT
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Greenlemon’s search marketing campaign for HLB Hamt
Submission for Yahoo! Big Idea Chair
Search Awards
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The challenge
Client is a B2B company who had lost a dominant position in a niche business.
The campaign had to be laser-focused on lead generation.
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What we did…
a.Segmentationb.Ad testingc.Landing page design and testingd.Communication with client sales
team
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SEGMENTATION:
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SEGMENTATION:
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SEGMENTATION:
It wasn’t one single niche market.We went after numerous sub-niches
instead of one big market.
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AD COPYWRITING & TESTING:
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Completeredesign of landing pages
LANDING PAGES
<-Before
After->
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A-B testing for landing pages
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Communication with client sales team
We communicated closely about campaign performance with the client sales team, to identify focus areas based on what leads were converting to sales.(Based on these inputs, we began separate campaigns for visitors from UAE).
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RESULTS
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Summary:
Greenlemon got the most out of a focused lead generation campaign to increase leads by more than 400%.