search engine land, 2016 · printscreens. google . google . improves competitiveness essential to...
TRANSCRIPT
![Page 1: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/1.jpg)
![Page 2: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/2.jpg)
![Page 3: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/3.jpg)
SEARCH ENGINE LAND, 2016
![Page 4: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/4.jpg)
![Page 5: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/5.jpg)
![Page 6: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/6.jpg)
![Page 7: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/7.jpg)
![Page 8: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/8.jpg)
![Page 9: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/9.jpg)
BACKLINKO, 2018
![Page 11: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/11.jpg)
MOZ, 2019
![Page 12: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/12.jpg)
![Page 13: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/13.jpg)
![Page 14: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/14.jpg)
![Page 15: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/15.jpg)
![Page 20: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/20.jpg)
![Page 21: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/21.jpg)
• Use to emphasize important text• Imagine you're writing an outline• Use headings sparingly across the
page
![Page 22: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/22.jpg)
• Don’t do
![Page 23: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/23.jpg)
![Page 24: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/24.jpg)
https://www.thinkwithgoogle.com/feature/testmysite/
![Page 25: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/25.jpg)
• are good for engine crawlers, but also for your visitors to browse the content
![Page 26: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/26.jpg)
![Page 27: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/27.jpg)
• Create unique, accurate
• Accurately describe the page's content
• Create unique titles for each page• Use brief, but descriptive titles
• Use the " " meta tag• Accurately summarize the
page content• Use unique descriptions for each
page
![Page 28: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/28.jpg)
• Simple convey content information• Use words in URLs• Create a simple directory structure• Provide one version of a URL to reach a document
![Page 29: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/29.jpg)
![Page 32: SEARCH ENGINE LAND, 2016 · printscreens. Google . Google . Improves competitiveness Essential to rankings Mozlow's Hierarchy o nippet ema mark stand out in SE f SEO Need s Improves](https://reader035.vdocument.in/reader035/viewer/2022081607/5f01c4fc7e708231d400f2e6/html5/thumbnails/32.jpg)
Choose a website and try to identify SEO hits and misses. Also, suggest improvements.Remember to use the tools available and to support your arguments with printscreens.