search engine land sphinn · search engine land q4 2007 sponsorship • october 1 to december 30...

Search Engine Land&

Sphinn.com

Advertising OpportunitiesQ4 2007

Contact: Sean MoriartyVice President of [email protected]: (203) 536-4004

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mailto:[email protected]


Search Engine LandMust Read News for Search Marketers

Daily Publishing Dec. 11, 2006• Content – 2200 items to date:

– Daily News (original, best-of-Web)

– Expert Analysis– Correspondents & Contributors

• 7 covering new engines/tools, local/mobile search, patents/innovations, contextual, vertical/shopping engines

– Columns:

• 10 columns as of September 2007

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http://searchengineland.com/guides/link_week.php

http://searchengineland.com/guides/columns_lets_get_social.php

http://searchengineland.com/guides/just_behave.php


Search Engine LandA leading news source…

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Aug-07

Page viewsUnique visitors



2/3s of SEL readers are marketers

Q: I work at/as…

Responses: 344

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Senior - 63% in search for more than 3 years

Q: How many years have you worked in search marketing?

Responses: 344

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85% are purchase decision makers

Q: What is your involvement in purchasing search marketing solutions? Responses: 344

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Products/services purchased

Q: Do you buy for your company or clients? Responses: 344

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1/3 spend more than $50,000 on media

Q: What is your annual online advertising budget? Responses: 344

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SEL Readers Have Buying Power

• January unique users = 90,000• 33% of SEL readers spend more

than $50,000 on SEM for their companies and clients

These data suggest that Search Engine Land readers spend more than $1.5 BILLION annually for their companies and clients!

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Search Engine Land value proposition

• An awareness/traffic driving solution• Original/best of Web content• Rapidly growing audience. More than

375,000 unique visitors in June 2007– 85% purchase decision makers– 67% buy paid search for their

companies/clients– $1.5+ billion in purchase authority

• Outstanding CTR – average 0.5% – at attractive CPM rates ≈ $21

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Search Engine Land Q4 2007 Sponsorship

• October 1 to December 30• Limited to 12 sponsors • 50% & 100% SOV options• Projecting (based on to-date statistics):

– Minimum 700,000 impressions per sponsor (50% SOV)

– CPM ≈ $14, CTR ≈ 0.45%, CPC ≈ $3.20

• Investment = $3,334 per month

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Sphinn.comMust Participate Social Network for Internet Marketers

• Beta launched July 12, 2007• Members

– 3,000 members– 50 members per day since launch

• Vital Statistics (August 2007): – 220,672 page views– More than 22,000 unique visitors– 2500 items posted for discussion

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Sphinn.com CreativeLaunching Oct. 1


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IAB standard 300 x 250, all pages



Sphinn.com value proposition

• An awareness/traffic driving solution• An demonstrably engaged audience• Rapidly growing…

– 220,000+ page views– 20,000+ unique users– 3,000 registered members

…after 1 full month.• Impactful 300x250 creative• Attractive CPM rates ≈ $24

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Sphinn.comQ4 2007 Sponsorship

• October 1 to December 30• Limited to 3 sponsors • 33% of all impressions• Projecting (based on to-date statistics):

– Minimum 250,000 impressions per sponsor (1/3 of all impressions)

– CPM ≈ $24• Investment = $2,000 per month

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search engine land sphinn · search engine land q4 2007 sponsorship • october 1 to december 30...

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