search engine marketing for law firms
DESCRIPTION
How to market you law firm using SEO, Paid Search and SMO.TRANSCRIPT
SEARCH ENGINE MARKETING FOR
LAW FIRMS
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“ Squeeze out every click from the search engines before you
move on to anything else.”
-Hillary Bressler- CEO/Founder of .Com Marketing
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Search Engine Optimization (SEO)1. Paid Pay Per Click (PPC)2. Organic Search Engine Optimization ( SEO)
Social Media Optimization (SMO)3. Social Posts Social Media Optimization (SMO)4. Video Video SEO ( VSEO)5. Directory Submissions/Maps Universal Listings
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Organic vs. Paid Search
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Keyword Phrase Location
Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>
Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>
Header Tag - <h2>Polk County Criminal Defense Attorney</h2>
Keyword Phrase Location
Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>
Header Tag - <h2>Polk County Criminal Defense Attorney</h2>
URL / File Name or Path –http://www.criminaldefenseattorneytampa.com/County/Polk.aspx
Keyword Phrase Location
Keyword Phrase Location
Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>
Header Tag - <h2>Polk County Criminal Defense Attorney</h2>
URL / File Name or Path –http://www.criminaldefenseattorneytampa.com/County/Polk.aspx
Meta Description – If you have been arrested in Polk County, Florida, contact a criminal and DUI defense attorney to defend your case in Bartow, Florida.
Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>
Header Tag - <h2>Polk County Criminal Defense Attorney</h2>
URL / File Name or Path –http://www.criminaldefenseattorneytampa.com/County/Polk.aspx
Meta Description – If you have been arrested in Polk County, Florida, contact a criminal and DUI defense attorney to defend your case in Bartow, Florida.
Linking Text on Other Interior Pages of Site –<a href=“http://www.criminaldefenseattorneytampa.com/County/Polk.aspx”>Polk County Criminal Defense Attorney</a>
Keyword Phrase Location
Keyword Phrase Location
Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>
Header Tag - <h2>Polk County Criminal Defense Attorney</h2>
URL / File Name or Path –http://www.criminaldefenseattorneytampa.com/County/Polk.aspx
Meta Description – If you have been arrested in Polk County, Florida, contact a criminal and DUI defense attorney to defend your case in Bartow, Florida.
Linking Text on Other Interior Pages of Site –<a href=“http://www.criminaldefenseattorneytampa.com/County/Polk.aspx”>Polk County Criminal Defense Attorney</a>
• Your homepage should feature at least 300+ words of text
• The text should reinforce the title tag
• Write for people, but be cognizant of search engines
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Google Places
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Google Places
www.google.com/local/add/businessCenter
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SMO = Social Media OptimizationThe distribution of social media posting and their ability to rise to the top of any related search query.
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Dominating your brand and having control of each postingis the true SEO + SMO = Amplified Rankings
I dominate and control my “Personal brand”….that is easy, as there are only 3 Hillary Bressler’s in the USA.
SEO
SMO
SMO
SMO
SEO
SEO
SEO
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Target Corporation dominates their brand for a keyword thathas many different meanings.
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Amplified SEO:SEO + VSEO + SMO
Search results with video thumbnails have a 41 % higher CTR than plain text results.
RankAbove 2010
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Cons of You Tube That Go Beyond SMO.
SMO Opportunities for Rankings• The pictures in Flickr• Videos on YouTube• Events in Upcoming or Plancast• Updates in Facebook• Bookmarks in Delicious• Votes in Digg• FourSquare check-ins• The docs in Scribd• Reviews in Yelp• Subject matter in Ning• Thoughts shared in a blog or blog comment
Keywords Are Important In Twitter
Thank You!Discover Your Inner StrengthCo-Authored By Ken Blanchard Brian Tracy and Stephan Covey and Hillary Bressler
Presented By:Hillary BresslerCEO/Founder.Com Marketing407-774-4606 ext. [email protected]