● Algorithm Updates In The Past Decade

For Search Engine Marketing ○ November 08, 2016

○ vijaypathak

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With Google Page Ranking Algorithm changing more frequently as compared to the

early 2000s, we have seen more significant changes than ever in the last decade

related to Search Engine Marketing and google search engine Page Ranking results.

With updates like Panda, Penguin, Pigeon and Hummingbird, all introduced in the last

decade, it’s clear that Google doesn’t want anyone to make their website rank higher by

using any Black-Hat techniques for Search Engine Marketing .

Simply stuffing keywords does not work any more nowadays, with the new page ranking

updates in place.

Let’s take a look at What happened in the Past Ten Years which shook the

Black-Hat Spammers and had drawn the attention of Digital Marketing Experts

Ranking on Basis of the Quality of Content and not just any Content

Content Is King for optimising Search Engine Marketing Strategies

Valuable Content became the King with the 2011 Panda Update : With this update,

it became impossible to stuff spammy keywords and thereby making the article longer,

and optimised by inserting as many keywords as possible and rank higher.

Link-building through Illicit Methods has been put on curb with 2012 Penguin

Update

The Methods or Techniques which were mostly adopted by Black-Hat Spammers for

Link-Building are listed below :

● Buying or selling links to promote the Page Rank.

● Article Marketing through excessive keyword-rich anchor text links.

● Taking advantage of automated services to create link to your site.

● Exchanging links with one another on agreed rules, just for the sake of

Cross-linking.

Google put a restraint on these activities by updating its Page Ranking algorithm to

Penguin .

2014 Pigeon Update reformed the Local SEO Algorithm :

Local Carousel : Search Results spreaded to Images, Videos , Blogs and PDFs, or

showing blended results in the local search is called local carousel. This feature

enhanced the user experience to a great extent.

Modern “3-Pack” : With this update, now, Google has started to show only three best

results or business listings in place of seven, earlier. This has helped users to decide

which are the top three options available for them to choose from.

Also,well-optimised sites got the higher rank in Local Searches under Pigeon update.

Google Knowledge Graph’s Inception

Basically, under knowledge graph, you get to find a square box in which you can find

popular facts related to your search. Suppose you searched for Eiffel Tower, then,

alongside traditional search results, you will also find some important and factual

knowledge enclosed within a box about the Eiffel Tower making user experience richer.

Mobile-Friendly Version

Mobile-Friendly adaptation for Search Engine Marketing

In the year 2015, mobile queries surpassed the number of desktop queries with boom in

the sales of mobile phones worldwide. Google took notice of that and hence shifted its

focus on optimizing the search results according to mobile appearance.

Hence, Google launched a mobile friendly update in 2015 itself to adapt to the different

mobile operating softwares like Android, IoS and Windows in its search results.

2013 Humming Bird destroyed the Spammers using Keyword Stuffing to achieve

Search Engine Marketing Objective

Humming Bird made sure that Digital Marketing Communities who had false intents

about theSearch Engine Marketing should not receive any benefits on the basis of

keyword stuffing by making search results directed towards user intent and not just

individual keywords and phrases.

Semantic search was introduced under Humming Bird update in which Google tried to

understand the meaning of the search, rather than the specific keyword name or

phrase.

Conclusion

For those of you looking to optimise your sites with the latest Digital Marketing Solutions

available in the market need to be updated with the algorithm which Google uses and

also should be well-versed with time to time changes Google make in these

page-ranking algorithms. Otherwise, you will be left behind others, who adapt to these

changes more quickly than you do.

SEO strategies will keep evolving with time and will become more user-friendly with

time. So, in any way, it’s a Win-Win situation for users at least, if not online businesses.