search engine marketing performance analysis for ceo's

Do you appreciate the power of Search as a source of prospects for your business ?

How is your business name and related keywords performing in Google Search results ?

C Copyright 2014 Greg Twemlow & Co.

SEO has evolved rapidly since 1997

Many Australian companies are yet to fully appreciate the critical role that Search results play in delivering prospective customers.You are not alone if you are yet to formally work to leverage Internet Search results. What was once simply a matter of ensuring you have a website has evolved to a complex science that most companies simply can’t afford to master.


The Challenge of Being Found on Google

More than 70% of customer enquiries derive from Search results.

A combination of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) is needed to ensure you will be found by your prospective customers. They are searching for suppliers and if they don’t see you, that business opportunity is lost.


Why It’s Important to Appear on Page 1 ?


So you might ask, “How hard can it be - really ?”


About this hard. !

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SEO & SEM are highly complex and cannot be managed by non-expert staff.


1. Advertising and Campaign Performance!2. Advertising Reports!3. Campaign Measurement!4. Cost Data Import!5. Mobile Ads Measurement!6. Remarketing!7. Search Engine Optimization!8. Advanced Segments!9. Annotations!10.Content Experiments!11.Custom Reports!12.Dashboards!13.Real-Time Reporting!14.Audience Characteristics and Behavior!15.Audience Data & Reporting!16.Browser / OS!17.Custom Dimensions!18.Flow Visualization!19.Map Overlay!20.Mobile Traffic!21.Traffic Sources !22.Cross-device and cross-platform measurement!23.Universal Analytics!24.Data Collection and Management!

25.API!26.Filters!27.User Permissions!28.Just for mobile apps!29.App Profiles!30.Help center article!31.App-Specific Metrics and Dimensions!32.Crash and Exception Reporting!33.Google Play Integration!34.iOS and Android SDKs!35.Adsense!36.Google Adsense!37.AdWords!38.Sales and Conversions!39.Attribution Model Comparison Tool!40.Data-Driven Attribution!41.Ecommerce Reporting!42.Goal Flow!43.Multi-Channel Funnels!44.Site and App Performance!45.Alerts and Intelligence Events!46.Event Tracking!47.In-Page Analytics!48.Site Search!49.Site-Speed analysis

http://www.google.com/analytics/features/

Google Analytics Complexity 49 Attributes to Measure Website Performance


http://www.google.com/analytics/features/

Highly Confusing for Most Managers


The SEO/SEM Cycle1.Research - understanding the target market!

2.Keywords - determining which keywords represent your company!

3.Content - developing/publishing content referencing keywords!

4.Website - structure, keywords, hosting, user testing!

5.Social Presence - Twitter, LinkedIn, Facebook, Slideshare, Prezi, Blogs, PR, Editorial!

6.Campaigns - quickly testing variations of the value proposition to understand what works best!

7.Analytics & Tracking - monitoring Web performance and behavior of customers to adjust steps 1 to 6


Use SEM to Test Products


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SEO’s return on investment will continue to rise long after Pay Per Click (PPC)has peaked

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PPC can have instant results and can generate visitors early in a site launch (much faster than #SEO)

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86% of web searchers trust SEO listings more than sponsored PPC listings

Tweetable Facts


How do you start to understand the power and complexity of Internet Search ?

Work with CtechBA.


I Can Train and/or I Can Do It All

CMO CTOSales!Team

Retention!Team

Product!Development

Marketing!Team


Contact:!Greg Twemlow, [email protected] +61-412-555-416

“The way we find prospects, our interface with clients, and our communication methods have all shifted, causing clients to expect more from us with real-time

information at the ready. We all know that in this fast-paced society it takes more than just a fancy web site and catchy content. Engagement and relevance

are key. With the ever-evolving technology available, never before have we seen more powerful marketing tools than the trifecta of Search Engine Marketing

(SEM), SEO, and social media.” !

Greg Twemlow, Principal, Keystone Management Group


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