search engine optimisation - the next generation
DESCRIPTION
SEO workshop presented at Digital Kent event in folkestone on 17/04/13 by Josh Whiten. Search Engine Optimisation has changed immensely in the last 12 months. Discover which of the latest techniques are getting best results from the SEO experts at Webscape and see how implementing simple SEO techniques can unlock fantastic ranking improvements in search engine results for your website.TRANSCRIPT
Search Engine Optimisation...
...the next generationImage Copyright Paramount Pictures
So what is SEO?
Image Copyright Jason J Smith
Some see SEO...
...as a Dark ArtImage Copyright Warner Bros
SEO is changing...
...new ways of working will emergeImage Copyright flitemedia.com
The best way to do SEO will be...
...not to do SEO
SEO
But first a Refresher
Image thesweetclub.co.uk
2SEO works in 2 ways
1. On page optimisation
2. Off page backlinking
The Golden Rules:
‘You won’t get ranked for a search term unless you talk about it on your website’
‘You won’t get ranked for a search term unless you talk about it on your website’
‘That page is unlikely to rank well unless it has
optimised links from other relevant web pages’
“So let’s just over optimise and build a ton of backlinks?”
Image docstoc.com
Image docstoc.com
Google is watching!
The Interflora Affair
In the future...
...SEO won’t be about trickery or alchemy
It will be about making friends
Image docstoc.com
SEO will need to be done in a natural way
Image jemima.wordpress.com
Web Content
Image perfectessay.com
THE OLD WAY: boring, keyword stuffed, poorly written, unfinished
Image docstoc.com
Web Content
Image perfectessay.com
THE NEW WAY: Engaging, unique, new, shareable, persuasive
Image perfectessay.com
Web Directories
Image collectivesencounter.wordpress.com
THE OLD WAY: Multiple submissions to low quality free sites
Image docstoc.com
Web Directories
Image collectivesencounter.wordpress.com
THE NEW WAY: Local or industry vertical directories
Article Marketing
Image collectivesencounter.wordpress.com
THE OLD WAY: Outsourced $10 articles submitted by the 1000
Image docstoc.com
Article Marketing
Image collectivesencounter.wordpress.com
THE NEW WAY: Build author profiles with unique contennt on a handful of content sites
Backlinking
Image sleeplessingainesville.blogspot.com
THE OLD WAY: Only target a few phrases, point all links to same page
Image docstoc.com
Backlinking
Image sleeplessingainesville.blogspot.com
THE NEW WAY: Rotate anchor text and destination URL, credibility links from high value sites
Social Media
Image handsontechsiliconvalley.org
THE OLD WAY: Ignore it
Social Media
Image handsontechsiliconvalley.org
THE NEW WAY: Create an audience, encourage sharing, engage, participate
In summary:
Image handsontechsiliconvalley.org
If SEO feels like a trick or a short cut it probably won't work
BUT before you start SEO...
Image blakefm.com
...make sure your website provides a great User Experience to visitors
