search engine optimization and online marketing

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Sigma Free Presents… Provided by Sigma College of Small Business, Inc. Search Engine Optimization and Keys to Online Marketing Sponsored by: Moe Technologies

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The Internet is a powerful tool, especially for marketing your business. Learn the basics in what online tools are available for small businesses to market their business, how Search Engine Optimization can work for you and some tips for managing it all.

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  • 1. Sigma Free Presents SearchEngineOptimization andKeystoOnlineMarketing Sponsoredby: MoeTechnologies ProvidedbySigmaCollegeofSmallBusiness,Inc.

2. Sponsoredby:Introductions KeynoteTopicSearchEngineOptimization AndKeystoOnlineMarketing OurSponsor:MoeTechnologiesBreak RefreshmentsandNetworking Ask QuestionsKeynoteConclusion AnyTime SearchEngineOptimization AndKeystoOnlineMarketingSearchEngineOptimizationandKeystoOnlineMarketing2Copyright2010SigmaCollegeofSmallBusiness,Inc. 3. Sponsoredby: OnlineMarketing BannerAdsEMail Advertising BuildYourselfWebSiteContract SearchSocial EngineNetworking OptimizationSearchEngineOptimizationandKeystoOnlineMarketing 3 Copyright2010SigmaCollegeofSmallBusiness,Inc. 4. Sponsoredby: OnlineMarketing BannerAdsEMail Advertising BuildYourselfWebSiteContract SearchSocial EngineNetworking OptimizationSearchEngineOptimizationandKeystoOnlineMarketing 4 Copyright2010SigmaCollegeofSmallBusiness,Inc. 5. Sponsoredby: WhyUseIt? OnlineandSearchEngineMarketing 8.089billionsearchesinSept08 Source:NielsonOnline Thatsabout100billionsearchesayear! Over1billionlocalsearcheseverymonthSource:WebVisible/NielsenNetRatings,Sept2007 SearchEnginesarethe#1resourceusedbyconsumerslooking forproductsandservicesfromlocalbusinessesSource:WebVisible/NielsenNetRatings,Sept2007 78%haveusedtheinternettoresearchaproductorservice onlinebeforepurchasingitoffline.Source:WebVisible/NielsenNetRatings,Sept2007 85%ofpeopleagreethequalityofabusinessownerswebsiteis animportantfactorinearningtheconsumerstrust.Source:WebVisible/NielsenNetRatings,Sept2007InformationascollectedandoriginallypresentedbyRevBuilders MarketingSearchEngineOptimizationandKeystoOnlineMarketing5Copyright2010SigmaCollegeofSmallBusiness,Inc. 6. Sponsoredby: OnlineMarketing ThreeBenefitCategories Online:Relatedtotheinternet,weboremail Marketing:GeneratingProfitableRevenueCommunication Distribution ReachisIncredible! Downloadableproducts 2BWorldwide OnlineDelivery(Education) Over70%ofUSAdults DirectDistribution(Clearinghouse) RateisFlexible Managethenumberof impressions HighImpactEfficiencies PreciseTargeting ReduceCost UserInteractivity Orders/Sales Tracking Support Inexpensive,SimpleandAccurate Followup SearchEngineOptimizationandKeystoOnlineMarketing6Copyright2010SigmaCollegeofSmallBusiness,Inc. 7. Sponsoredby:TheOnlineMarketingSpectrumWhereareYou? Exclusive Centric Integrated SupportMarketingPresenceOnePageNoSite BusinessDirectoryOnly SearchEngineOptimizationandKeystoOnlineMarketing7Copyright2010SigmaCollegeofSmallBusiness,Inc. 8. Sponsoredby: OnlineMarketingChoices KeyAreastoAddress Email Advertising ManyOptions Directmarketing StandardRules UtilizeInteractivityApply TechAdvantages WebSite Rate,Reach,Impact BasisforOnlineMarketing OtherchoicesdrivetrafficSEO Ensureitmeetsyour Online DIYEffectiveness objectives QualifyNetworking Professionals SocialNetworking SearchLike Blogging Customer SearchEngineOptimizationandKeystoOnlineMarketing 8 Copyright2010SigmaCollegeofSmallBusiness,Inc. 9. Sponsoredby: OnlineMarketingChoices KeyAreastoAddress Email Advertising ManyOptions Directmarketing StandardRules UtilizeInteractivityApply TechAdvantages WebSite Rate,Reach,Impact BasisforOnlineMarketing OtherchoicesdrivetrafficSEO Ensureitmeetsyour Online DIYEffectiveness objectives QualifyNetworking Professionals SocialNetworking SearchLike Blogging Customer SearchEngineOptimizationandKeystoOnlineMarketing 9 Copyright2010SigmaCollegeofSmallBusiness,Inc. 10. Sponsoredby: OrganicSearchResults Basedonsearchenginecrawl relevanceofsitetosearchphrase SponsoredLinks SponsoredLinks Positionedusing Premiumpositionbybuyingpremiumkeyphrases normaladwords Improveposition withmoreclick throughand relevancySearchEngineOptimizationandKeystoOnlineMarketing 10 Copyright2010SigmaCollegeofSmallBusiness,Inc. 11. Sponsoredby:Sponsoredby: SearchEngines TwoApproachesSearchEngineOptimization(SEO) Organicresultsofsearch PreferredMethodforGeneratingWebTraffic Credibility Morelikelyclick GoalisfirstpageSElisting ONMOSTLIKELYSEARCHPHRASES!SearchEngineMarketing(SEM) Paidresultsofsearch TitleandDescriptionarecritical Bidonandpayforkeywords Amountbasedonkeywordpopularity PositioningbasedonamountpaidandrelevanceSearchEngineOptimizationandKeystoOnlineMarketing 11 Copyright2010SigmaCollegeofSmallBusiness,Inc. 12. Sigma Free Presents SearchEngineOptimization andKeystoOnlineMarketing Sponsoredby: MoeTechnologies ProvidedbySigmaCollegeofSmallBusiness,Inc. 13. Sponsoredby:SEOCheckList Titletag,23keywords,Company,Location 60to65chars MetaDescription describewhatisonthepage Homepage keywordbasedtext350to500words GoogleAnalytics,free&setupforweeklyreports H1&H2tagsmoreimportantthentext,usekeywords Address,Phone#,Email,Contactform&Map Areasserved,countiesandcommunitiesonhomepage Addkeywordstoallimages(alt=)andhref links(title=) Robots.txt&sitemap.xmlfilescontrolsearchenginesSearchEngineOptimizationandKeystoOnlineMarketing 13Copyright2010SigmaCollegeofSmallBusiness,Inc. 14. Sigma Free Presents SearchEngineOptimization andKeystoOnlineMarketing Sponsoredby: MoeTechnologies ProvidedbySigmaCollegeofSmallBusiness,Inc. 15. Sponsoredby:TheOnlineMarketingStrategyEstablish DriveTrafficSale,Delivery WebSite AlignMarketing DesiredStepsinChannelsandFollowupSalesProcess UtilizeMultiple SmoothMotion SearchableandCommunicationThroughSalesRelevant ChannelsProcess Integratedwith Establishand EnsureCustomerMarketing understand ReceiptMessagetracking Communicationis mechanismsCritical SearchEngineOptimizationandKeystoOnlineMarketing 15Copyright2010SigmaCollegeofSmallBusiness,Inc. 16. Sponsoredby: SocialNetworking Whatisitandwheredoesitfit? CommunicationChannel Flexiblecommunicationplatform Highinteractivitypotential Varietyofsocialnetworkingsources SocialNetworkingisnearrealtime Muststaycurrenttoberelevant PartoftheIntegratedMarketingStrategy Determinethefitasyoulearn Choosetheplatformsthataremostaffective Planforthetimedemandtostaycurrent Sponsoredby:SearchEngineOptimizationandKeystoOnlineMarketing 16Copyright2010SigmaCollegeofSmallBusiness,Inc. 17. Sponsoredby:StepstoImproveOnlineMarketing DetermineYourOnlineStrategy WhereSHOULDyoubeonthespectrum AdditionalRevenueSourcesAvailable? BuildFoundationandWorkUp Thereisalotyoucoulddo......butonlysomuchyouCANdonow PrioritizeonaSoundMarketingPlan SamemarketingprinciplesapplyonlineSearchEngineOptimizationandKeystoOnlineMarketing 17Copyright2010SigmaCollegeofSmallBusiness,Inc. 18. Sponsoredby:SigmaCollegeofSmallBusiness UpcomingSigmaFree ClassesCriticalBusiness 3/16 UsingQuickbooks forBetter Areas DecisionMaking StrategyandPlanning 3/23 SpreadtheWord!GetMorewithMarketingandSales IntegratedMarketingAccountingandFinance FocusWorkshopOperationsand 3/30 YouCanLeveragetheOnline Quality SocialNetwork Leadershipand 10am 2pm,$199Administration Technologyand Innovation DedicatedtotheLearningNeedsofSmallBusiness!18Copyright2010SigmaCollegeofSmallBusiness,Inc.