search engine optimization for e-commerce sellers
DESCRIPTION
Ruby Lane shares 10 tips for e-commerce sites to improve their SEO. http://www.rubylane.comTRANSCRIPT
Online Stores…
…should be attractive to both
shoppers
and
“spiders”.
When Search Engine
Spiders or Crawlers
View Your Shop
Presentation Favorably,
Your Items Land Higher in
Organic Search Results.
10 Tips for SEO
1. Shop Name
2. Shop URL
3. Item Titles
4. NO Keyword
Spamming
5. Item
Descriptions
6. Add Items
7. Content is King
8. Include Buyer
Testimonials
9. Add Links
10. Multiple Item
Photos
10 Tips for SEO
Search Engines
only crawl the
first 66 letters
in a title or shop
name.
Research indicates:
10 Tips for SEO
Search Engines will
favor search results
with less than 70
letters over those
that are cut off.
Research indicates:
www.website.com/shop/vintagegoodyshopnameiswaytoolong
Natural titles no longer than 70 characters
Important keywords at the beginning
Salviati Murano Art-glass Snail 1930's
10 Tips for SEO
Adding
keywords
unrelated
to the item
Guessing
at the
identity of
an item
Including
incorrect
category
listings
A very fine vintage English pottery drainer dish for strawberries
with its original stand by John Steventon of Burslem,
Staffordshire. Moulded with relief star flowers and with petal
shape rims, both pieces are beautifully painted with pink and soft
greens on a blush glaze. The dish stands on three curl scroll
feet. The firm was first established in 1897 and pottery was
produced until the mid 1930's, usually quoted as ending in 1936.
Some books though have stated an earlier date of 1934. It is
believed that the name of 'Royal Venton' came about following a
purchase by a member of the Royalty at an Ideal Home's
exhibition. Fully marked to base and signed by the artist designer
Von Phillips. Hand painted pattern no A192M in black close to
foot rim of stand. A very attractive set which makes a wonderful
display piece. Size: Stand 8.25" (21cm) diameter. Drainer dish
2.5" (6.5cm) high x 8.25" (21cm) diameter. Condition: Very good.
There is no damage.
Star Flower Strawberry Dish & Stand:
Royal Venton c1930
•Well written
•Natural style
•Relevant keywords
•Search engines
appear to favor
longer descriptions
Search engines don’t
favor sites that are
STAGNANT.
10 Tips for SEO
Then…
Now…
10 Tips for SEO
Yourself
Your business
Your items
Quality content includes well written
information about:
Search engines
rank sites higher
when they have
fresh and
updated buyer
testimonials.
Include them in
your About Us
section of your
site home page.
10 Tips for SEO
“Thanks for the
lovely rhinestone
belt. Such speedy
shipping was much
appreciated!”
Tara
10 Tips for SEO
Search engines value quality
inbound links from other
sites. You should exchange
links with other quality sites.
Ruby Lane makes it easy
with the Favorite Links tool
under Edit Shop Info on the
Shop Owners’ Home Page.
http://www.rubylane.com/info/sell
Appreciated by shoppers and spiders.
10 Tips for SEO
Follow these 10 tips to
set up your ecommerce site for
Search Engine Optimizationto help you achieve success as an
ecommerce business owner.
http://www.rubylane.com/info/sell
Shop or Sell With Us
Antiques & Art
Vintage Collectibles
Jewelry
www.rubylane.com