Workshop On SEO / SEM

Sponsored by : Canvaas SoftwaresAssociate Partners : WebSearch Innovations

Search Engine Optimisation

KEYWORDS

Search Engine Result PageSERP

HOW SEARCH ENGINE WORKS

CRAWLERS

INDEXING IN GOOGLE DATABASE

ALGORITHM

Types of SEO

1. White Hat SEO 2. Black Hat SEO 3. Grey SEO

SANDBOX

Backlinks

1. Keywords in Title Tag

2. Keywords in Meta Tag

3. Keywords in Description

4. Duplicate Content

5. Keyword Density

6. Poor URL Structure

7. Keywords in URL

8.Broken Links

9. Image Optimization

10. H1 Heading

11. Website Loading Time

12. Canonical Issues

13. Social Media Account

Google Norms for SEO

Consumer Barometer

DIPLAY OPTIONS