search engine optimization - opportunities & challenges

Search Engine Optimization Opportunities & Challenges..

Created by Amit Panchal

Search Engine Optimization

What is SEO?

• SEO is process to improve your website ranking in organic search results for increase visibility and quality traffic.

Keyword: Carpet Cleaning Atlanta

Organic & PPC Search Results


Why SEO?

• Free Advertising Platform and beneficial in long term

• Study shows that 85% users worldwide used search engine

• 72% users stop with the top 10 search results

• 90% users stop with the top 30 search results


How Do Search Engine Work?

Indexing Process:


How Do Search Engine Work?

Searches:


Types of SEO


On Page Optimization

• Keywords Research• Title & Meta Tags Optimization• Important HTML Tags (Heading Tags, Alt Tags, Image Title Tags)• Internal Linking• URL Optimization (web-development-services.html)• Image Optimization• Content Optimization


Off Page Optimization

• Directory Submission• Local Listing• Social Bookmarking• Article Submission• Press Release Submission• Blogging• Classified Submission• Document Sharing


SEO Process


Few Reasons to Choose SEO as Your Career

• High demand for SEO services

• A LOT of people have made a successful SEO career

• Search Engine Optimizers make Good Money !

• Only Web–Designing MAY NOT be enough

• Logical step ahead if you come from marketing or advertising

• Lots of Learning

• SEO is already recognized as a career


Some Ugly Aspects of SEO

• Dependent on search engines

• No fixed rules

• Rapid changes in rankings

• SEO requires Patience

• Black Hat SEO


SEO Job Categories / Designations

• Analytics

• Link Building

• Organic Search Engine Optimization

• Social Media Analyst

• Offline Marketing/Advertising

• Reputation Management

• Paid Search/PPC Management

• Writing/Blogging

Questions ?

Let’s Be Social..

Thank You !

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