search engine optimization process

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Search Engine Optimization Process


Research


Keyword Research

Keyword research is the most critical step that requires a considerable amount of time. It involves indentifying a group of keyword phrases that includes two important factors: high searches and relatively low competition.


Competitive Research

After keyword research, comes competitive research. It involves a series of SEO metrics including Alexa rating, indexed content, inbound links, domain age and social media following among others.


Reporting & Goal Setting

Goal set up is understating what the subject site’s starting position is. This helps in knowing the specific area to be worked on.


Content Building

Content building is the King in search engine optimization. The content needs to be high quality, high volume and should be able to serve what search engine wants.


Page Optimization


Text-Based Navigation

Search engines do not read images. You are going to need the text-based navigation system after you are done with images.


Page Titles

Page title should contain something more than just the name of the company. Ideally, it should be started with targeted phrase and then include the company’s name.


Prominence of Targeted Keyword Phrases

Placement of targeted keyword phrases matters a lot. For instance, placing the keyword in the first paragraph gives more weight to the content.


Site Map

Linking matters! Site map should be developed that has well-organized list of links to all important pages.


ALT and META data

Alt tags, placed behind the image of a company, are very important. Thus, meta description tag of the home page should be used to the site advantage.


Social & Link Building

Alt tags, placed behind the image of a company, are very important. Thus, meta description tag of the home page should be used to the site advantage.


Clean up the Code

Cleaning up the code will have several advantages. The most important one is that the site’s keywords and content will all move up.


Social Media

Social media is the largest platform to promote your business. It provides remarkable opportunities if you are willing to commit to it.


Building In-Bound Links

Google views links to your site. Thus, in-bounds become very important when it comes to increase the ranking.


Follow Up Reporting & Analysis

The reporting done at the initial phase should be followed up at regular intervals.


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search engine optimization process

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