search engine optimization | seo | on page optimization | w3 validator | keyword research and...

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SEARCH ENGIN E OPTIMIZATI ON www.iwebtra.com

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search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............

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Page 1: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

SEARCH ENGINE OPTIMIZATION

www.iwebtra.com

Page 2: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

SEO

SEO is an attempt to have top placement in the results pages wherever a specific keyword is typed into the query box. Search Engine has two types of listings ; sponsored links and organic listings Sponsored links are paid links and organic one are unpaid which come down the middle of the page. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Page 3: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

SEO SERVICES

Keyword research and analysis Keyword optimization involves vital keyword

selection and placement strategy depends on successfully identifying your industry related important keywords and then where you can place those keyword for maximum effectiveness. Keywords play an important role in the web site optimization. Search engine search keywords within the website.

Page 4: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Use multiple - word phrases

In spite of using additional generic words try and use synonyms or "long tail" keywords. Analysis has shown that multi word phrases are capable of bringing additional traffic to your web site instead of highly competitive main keyword phrases.

Page 5: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Analysis keywords specifically for every page

Stuffing of surplus targeted keywords within the Meta tags and using identical Meta tag in each page of the location may be a complete waste. Your keyword analysis has to be page specific and solely that specialize in a pair of to five keywords per page.

Page 6: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Country specific Keyword analysis

Keyword search terms will be country specific. For various countries there are different keywords terms you want to analysis and then reference that country's search engine when doing all of your initial keyword analysis.

Page 7: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

SEO Analysis and Proposal

• Site Analysis An overall analysis is first done on your site, to

assess what is needed to best optimize it for the search engines. Based on this analysis the proposal is adjusted to include the necessary work to be done. This may include: design, layout, navigation, colors, background, fonts, images, broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.

Page 8: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Competitive Analysis

This is for better search engine ranking performance. Study the sites of all your competitors who have high search engine rankings and find out the keywords for whichthey are ranked. Analyze your current meta tags and recreate them based on the keywords that have researched. Also analyze your recent web site stats.

Page 9: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Site Quality Check

Your site needs to have strong theme with content that someone is searching for. Keeping your site consistent with easy navigation and a design that is attractive to your visitors. Your website quality check is one of the most important elements to remember. It is more important to have great content than lots of content. f your design makes things hard or confusing, change it. Your visitors experience is what keeps your site going. Go for something clean, easy and professional.

Page 10: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

On Page Optimization

On page optimization is one of the very first step of SEO which every webmaster should look into. If you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.

Page 11: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Content optimization

Content development is the process of researching, writing, gathering , organizing and editing information for publication on web sites. Web site content may consist of prose, graphics, pictures, movies or other digital assets that could be distributed by a hypertext transfer protocol server and viewed by a web browser. Optimizing the content can be done by giving more importance to these;

• Heading Tags• Special Text (bold, colored, etc.)• Inline Text Links• Keyword Density

Page 12: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

W3 validator

Most Web documents are written using markup languages, such as HTML or XHTML. These languages are defined by technical specifications, which usually include a machine-readable formal grammar (and vocabulary). The act of checking a document against these constraints is called validation, and this is what the Markup Validator does.

Page 13: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Image Optimization

If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.

Page 14: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Site map creation

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL,so that search engines can more intelligently crawl the site.

Page 15: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Link Building Campaigns

Tracking links to your web pages — and those of your competitors — is a major part of SEO strategy.. Link building is the process of creating inbound link to one’s own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. If a page secures lots of links, that is to say lots of other pages link to it, there's a great chance the page will be regarded as an authority

Page 16: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Directory submission

The important Internet directories are DMOZ and Yahoo unlike Google, that is a search engine, directories organise links under various categories and sub-categories. The links that we made are submitted in these directories. When your link is approved and included in the directory, the search engines consider it as a validation and hence they attach more value to your presence in the directory rather than on some other website.

Page 17: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Article submission

Submitting article is very popular amongst SEO experts, as article submission not only gives you one-way links from relevant sites but also increases traffic. These articles are unique in content and uploaded in most rated sites.

Page 18: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Manual link request to sites

To make sure your website doesnt ever

get penalized from link building services we always do our link building manually by hand. This may be extremely tedious and time consuming but its the ethical way to do it.

Page 19: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Press release submission

An SEO press release or 'search engine optimized' press release is first and foremost a way to deliver news of new events taking place within your company. SEO press releases can bring you first-page visibility for your keywords very quickly.

Page 20: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Slide sharing

Slide sharing will help you to optimize

the websites. There are slide sharing sites and we can prepare power point slides based on your sites and can upload it there.

Page 21: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Social Media Optimization

The process of refining a website (optimizing it) so that it’s awareness and content are easily spread through social mediums and online communities by users and visitors of the website. Social search can never replace search engines as we know them today, but the rate of growth for major search engines will certainly be affected by the growing number of niche tools and media specific channels such as social networks, social bookmarking sites, personalized search, tagging, podcasts, video blogs, regular blogs and other "social media".

Page 22: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Social Networking Sites

• When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Nowadays Social Networking is what everybody is talking about. It has spread like a wild fire and there are so many networking sites that you can’t even remember them all by their names.

Page 23: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

• Facebook which at one time had lesser visits than MySpace, last year has more than doubled its visits now. MySpace visits have dropped significantly in the recent past, and on the contrary visits to YouTube have been quite consistent and has an increased significantly.

Page 24: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Social web application

digg: A social voting site, digg allows its community to

thumbs up or thumbs down pages and articles submitted by others in the network..

del.icio.us: A social bookmaking site, del.icio.us is especially

good for research and collaboration. Anything you store and tag can be utilized by friends, colleagues or the entire network.

Page 25: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Micro blogging service

A good example of micro blogging service

is twitter. Twitter is a mini-blogging platform that you can use to send messages to family, friends, or just the general Web community at large.

Page 26: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Pay Per Click Advertisements

Links are classified into paid links (sponsored links) and unpaid links. The unpaid links will appear normally when we search for a keyword. But paid links are the sponsored links that show up when you perform a web search in Google, Yahoo and other search engines. The web site owners should pay an amount to the search engines when someone click on that link. This is Paid Per Click advertisements.

Page 27: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

Google Analytics

Google analytics is a web analytic solution by which you can measure the traffic and market effectiveness of your site. Google analytics offers certain tools and techniques by which the web site owners can easily analyze the performance of their web sites. Google is an amazing search engine, which rates as one of the largely used search engines in this electronic world. Around 80% of the all internet searches are done through Google. Google doesn’t care about what kind of articles that you are submitting. It will index almost everything.

Page 28: search engine optimization | seo | on page optimization | w3 validator | keyword research and analysis | keyword analysis | site analysis | Press release submission |slide sharing|

• Kochi Aadhocc Software Technologies Pvt. Ltd Palathinkal Building,2nd floor.

Kochapilly road,NH 47, Ernakulam 682025 Kerala India PH:+91 484 3932723 mob:+91 9747205205Fax: + 91 484 3932724

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Ganesha Temple, Bangalore, Karanataka, India PH:+91 mob:+91 9747205205 Email: [email protected] Website: www.aadhocc.com

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788 - 790 Finchley Road - London PH:+44 2079936100