search engine optimization (seo) some simple hints & tips for the beginner
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Search Engine Optimization(SEO)
Some simple HINTS & TIPS for the Beginner
Basic
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THIS SEO presentation was produced as part of a Web Building package I have created for beginners…..however
– I add it here to enable Zukul Beginners to get some ‘IDEA’ of what SEO is about because it WILL be helpful in
applying ‘keywords’ to your Landing Pages. I would particularly draw your attention to the ‘Meta Tag
Grabber’ – google it and you will find a range of options you can use to sort out some good keywords for your Landing Pages
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The Main Steps
SEO = Search Engine Optimisation
Understand that SEO is Definitely a Long Term Strategy
Know your Keywords
Identify your “Target Market”
Track Your Websites Progress
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Onsite – All the things you can do to make YOUR site more attractive to the “search engines”
Onsite & Offsite SEOThere are TWO types of SEO to be aware of….
Offsite – Creating credibility for your website on the web.
We will concentrate on the Onsite SEO
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Will depend largely on your site – is it?
Your Strategy:
• A Niche Market or information site or
• Product based in a highly competitive market?
Just like planning your business plans• You must think long term!• Set Goals• Prioritize
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Keyword Research
Know your Competition?
Goals (if you don’t know where you are going – how do you know if you have got there?)
SEO Plan:
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Keyword Research: Some Additional tips:
look at your competition
Check Online forums
Check where Customers are coming from
look at “news sites”
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Evaluate KEYWORDSThree main points
1. Competition
2. Demand
3. Relevance
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• Do not include “keywords that are not relevant
• If a keyword has a low search volume only include it if it is very relevant
Shortlist of KEYWORDS
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• Check your major competition in the major search engineslike
• Google, Yahoo & Bing
Evaluate Competition:
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There are 4 things to concentrate on
1. Title Tags2. Meta Tags3. Keyword Usage4. Content
ON-PAGE SEO
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In HTML “Title Tag” is denoted by <title> and always appears as the title of the webpage
A title tag tells search engines & readers what the page is about. The title tag should be kept short and readable.
TITLE TAGS:
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You have to have a balance between optimising for search engines & readers.
Title Tags should be unique to each page Match Keywords to pages Make page title relate to page function Remember your domain name is a branding tool & can describe your site Keep Title Tags short & succinct
TITLE TAGS…..cont:
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The following is an example of a set of meta tags
• <META content="text/html; charset=ISO-8859-1" http-equiv="Content-Type">• <META NAME="Author" CONTENT=“Ron Woodham">• <META NAME="Subject" CONTENT="Search Engine Optimisation">• <META NAME="Description" CONTENT="Key points to developing a good website">• <META NAME="Keywords" CONTENT="SEO,search engine optimisation, traffic">• <META NAME="Robots" CONTENT="All">• <META NAME="copyright" CONTENT="Copyrighted by Wizco Marketing">• <META NAME="revisit-after" CONTENT="1 days">
Meta Tags:
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• <META content="text/html; charset=ISO-8859-1" http-equiv="Content-Type">• The above meta tag should appear on all pages – it is describing language
being used
• <META NAME="Author" CONTENT=“Ron Woodham">• This meta tag is obvious & self explanatory
• <META NAME="Subject" CONTENT="Search Engine Optimisation">• Here you would put the description as shown here
More on Meta Tags:
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• <META NAME="Description" CONTENT="Key points to developing a good website">• In the inverted commas you put concisely what the page is about.
• <META NAME="Keywords" CONTENT="SEO,search engine optimisation, traffic">• The all important part. Keyword content is the main indicator for search engines in determining relevance of a
certain page.
• <META NAME="Robots" CONTENT="All">• <META NAME="copyright" CONTENT="Copyrighted by Nigel Morgan">• <META NAME="revisit-after" CONTENT="1 days">The three meta tags Robots, copyright, & revisit need no explanatiom
REMEMBER• Match specific keywords to specific pages for optimum results
More on Meta Tags:
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1. Avoid “Duplicate” content
2. Keep Content unique to each page
3. Add worthwhile content to each page.
CONTENT
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5 DIY TIPS1) Include the main keyword in the “page name”2) Each page should have a unique “title tag”3) Each page should have a unique “meta description”4) Always add captions to images5) Link your pages one to another
SUMMARYZukul Beginners Bus iness C lub
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INTRODUCINGTHE
“TAG GRABBER”
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Insert Keyword and/or phrase here
Click on Search
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IF you enter a domain name – then search
Then double click on a URL above and......
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NOW CHECK OUT THE META TAGS & KEYWORDS HERE
Now back to SEO...........
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Look no further than “this Package”
Get YOUR FREE access herehttp://www.marketsamurai.com/c/Ronald
For ‘Expert’ help:
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SEO requires a long term strategy to be successful.
You cannot obtain page 1 rankings overnight.
DO Note -
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THANK YOU for taking part – the REST – as they say….Is LITERALLY UP TO YOU !!
That - dear Viewer – is the LOT!
Best wishes – from me – “The Old Fella”
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