search engine optimization & social media marketing: combine the magic, may10

Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions

Search Engine Optimization & Social Media

Marketing: Combine the magic to generate leads

Hardy Alexander, General Manager Regalix India

May 18th, 2010

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Presenter: Hardy Alexander

General Manager, Regalix India

Over 18 yrs experience in Sales & Marketing across various industries such as Manufacturing, Logistics & Supply Chain and Digital Marketing

Vast experience of Business Development across global markets, especially with start up projects

Currently responsible for managing the Bangalore branch office as a profit center

Qualification: Masters Degree in Marketing and an Engineering Major in Metallurgy

Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 2

Search Engine Optimization & Social Media Marketing: Combine the magic to generate leads



Inbound Marketing for Growing Leads Search Engine Optimization and Lead

Generation Leveraging Social Media for Lead

Generation Combining Benefits of SEO & SMM About Regalix

Combine the Magic – SEO & SMM

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Increase Leads by Increasing Google Indexed Pages

Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com, March 2010 5

Acquire More Leads by Ranking in Google’s Top 100 Search Results


Marketers With Blogs Generate More Leads


Increase Leads by Using Twitter & Growing Followers


What Does This Mean for You as Marketers?







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Search Engine Optimization and Lead Generation


"Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.” - Wikipedia.org

o Online lead generation starts by generating traffic to your contento Generate high quality and/or free leadso Enhance your credibility by getting your content to rank high on the search engines

Optimizing Your Web Site for the Search Engines

On-Page Optimization Keyword Density Page Title Header Tags Internal Linking

Structure Keywords at the top

of the page

Off-Page Optimization Building Backlinks







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Example: BreakingPoint Systems

Company: Resiliency Testing for Next Generation Networks & Devices, Austin Texas

Situation: Limited Budget | Target audience of Security & QA, hated being ‘marketed to’.

Six Steps to Develop Social Media Strategy & Measure it:

Create Blog to start & join online conversation

Establish Twitter Account Create LinkedIn Group Modify press release strategy for

blogger coverage Promote Social Media channels on

company website and in email signatures

Measure growth of Social Media accounts and web traffic

RESULTS 155% increase in unique Web visitors

Leads by Source: 55% inbound Web 23% trade shows 20% Email

Marketing-influenced pipeline by source: 75% inbound Web 17% Email 4% trade shows

© 2006 Confidential | intelligent marketing & technology solutions 14Source: http://jeffbullas.com/ , Jan 2010

“After six months, we saw some amazing results,” – Pam O’Neal, VP Marketing

BreakingPoint

Leveraging Social Media for Lead Generation

Listen first Set clear goals Add value to online conversations Empower employees Paid & Organic search Corporate website relevant to sales process Broaden digital footprint Use Twitter as a business tool

Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 15Source: http://blog.ogilvypr.com/ , Mar10






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SEO Benefits of Social Media Marketing







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About Regalix

Full-Service: Digital Marketing & Technology

Talent: Leadership, Advisory, 150+ Team

Customers: Fortune 500 and Venture-Backed

Verticals: Retail, Hi-Tech., Finance, Healthcare

Global: HQ in Silicon Valley, 4 Offices

Recognition:


Domain Expertise

UCLA

xignite

ICICIBANK


If you have any questions about Social Media, Twitter, Facebook, and Digital Marketing, please contact

Namrata Kumar [email protected]

Regalix Social Media Jump Start Plan

Service Contact

Our marketing practitioners will analyze your current marketing program and business model, and give you a comprehensive social media strategy tailored to your specific needs – The plan will include objective, tactics and outcome expected.

Please contact:Namrata Kumar

[email protected]


Thank You


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search engine optimization & social media marketing: combine the magic, may10

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