Search Engine Optimization

Will Hanke

Will Hanke

• Owner, Lighthouse Technologies

• Since 1997

• Web Design & Development

• Custom Web Programming

• Web Hosting

• Search Engine Optimization

How Do Customers Find Your Website?

• When a customer needs a product or service, they do a search.

• 54% of the US now uses an online search engine instead of the phone book

• 95% of those people use a search engine to find what they are seeking

• 90% of those same people don’t look past the second page of results for their search

What is SEO?

• Optimizing and positioning your website to be on the first or second page of results for a specific search

• Creating an onsite and offsite ‘reputation’ for your website through links and words

• Helping the Search Engines ‘learn’ about your website

Why is search so important?

• Searches a day:Google 91 MillionYahoo 60 MillionMSN 28 Million

• Search is the number one way people will find you or your product/service/website.

• Search is the most productive form of ‘advertising’ – and it’s free!

Keywords

• Since most visitors come to you from search, how are they finding you?

• Keywords are words that would describe your site.

• They are words that your customer would type into a search box to find you.

• Think as a customer, not as yourself

• What are some keywords for your site?

How Can You Get This Ready-to-Pay Traffic to Your Website?

• Advertise and hope they come

• Put your website address on your business cards and your car or…

• Modify your website so that the customers find you when they search for your product or service (Free customers!)

How Do I Do That?!

• Start by getting a professional review of your website done. These reviews are somewhat costly, but the ROI for this service is well worth the cost!

• Once the review is done, implement!– Modify existing pages to capture those visitors– Build new industry-relevant pages– Ask for links from vendors– Build links from other sources

What Can You Do Today

• Add content to your website that is industry-relevant and helpful (often!)

• Become a go-to website for industry related information

• Put some (not all!) keywords in bold and others in italics

• Get rid of useless animations and non-content pages!

Contact Info, Q & AQuestions?

Lighthouse TechnologiesWebsite: TechLH.comPhone: 314-496-8665

Email: will@TechLH.com

Interested in hiring me? Ask me for a business kit.