search engine rank placement (serp)
DESCRIPTION
Search Engine Rank Placement (SERP). Search Engine Optimization (SEO) Search Engine Marketing (SEM) Search Engines & Webmaster Tools Automated Submissions & Metadata Creation Content Management System to fit your needs Website & Email Hosting Lead Capture ( forms using MailChimp ) - PowerPoint PPT PresentationTRANSCRIPT
Search Engine Rank Placement (SERP)
Search Engine Optimization (SEO) Search Engine Marketing (SEM) Search Engines & Webmaster Tools Automated Submissions & Metadata Creation Content Management System to fit your needs Website & Email Hosting Lead Capture (forms using MailChimp) Follow up and follow through (html email & templates)
Search Engine Optimization (SEO)
Page Titles Metadata (Keywords, Phrases and Description) Body copy (text) Image Alt tags, title, description and file name Be repetitive: use same keywords in all of the
above Check data monthly and make adjustments Update content frequently
Search Engine Marketing (SEM)
Organic Search (SEO) Referral Traffic (direct links) Social Networks (use them all > reciprocal links) Blogs & Forums (must be within context > reciprocal
links) Direct Traffic (print advertising, business cards, email) Campaign Traffic (Online Ads and AdWords)
Google Analyitics & Webmaster Tools
Website Verification (Google, Bing & Yahoo) Sitemap Submission XML Sitemaps Keywords Top Content 301 Redirects 404 Errors Review & Correct
Content Management System
Usability (customized to meet your needs) Performance (compression, servers & files, load
balancing) Extensibility (Modules) Custom content types (Forms & Fields) Edit and update existing content using RTE When you shouldn't use an RTE (Views) Automation (SEO, backups, emails, RSS, sitemap, image
manipulation, meta data generation)
Secure (process [dev, alpha, beta, rc1], system, mollom)
Website & Email Hosting
Coud Sites Cloud Files Cloud Servers Load Balancers Email (webmail, storage, MS exchange) IP Reputation Reliability, Reachability & Responsibility