search engine optimisationsearch engine considers to be most relevant to the user’s search query....
TRANSCRIPT
Search Engine Optimisation
http://www.statista.com/chart/898/number-of-searches-handled-by-search-engines-worldwide/
http://zerogravitymarketing.com/seo-statistics/#sthash.FgtjZjwG.dpuf
http://zerogravitymarketing.com/seo-statistics/#sthash.FgtjZjwG.dpuf
http://www.statista.com/statistics/273018/number-of-internet-users-worldwide/
www.hma.co.uk
Sources
SEO? WHAT IS
The process of improving your website’s visibility
within search engines such as Google, Yahoo and Bing.
Affects only a
search engine’s
“organic”results. AdWords
Paid or “sponsored” results,
such as Google Adwords, is
separate.
HOWDOES
IT WORK?
Content is ranked according to what the
search engine considers to be most relevant to the user’s
search query.
The way in which you create, manage and
update your content has an important impact on
website traffic and online visibility.
This in turn may influence the number of enquiries,
leads generated, sales conversions and so on.
WHY ISSEO
IMPORTANT?
93%93%of online experiences begin with a Search Engine
14.6%14.6%of SEO leads have a close rate, compared to1.7% for outbound leads
75%75%Never scroll past the first page of search results
BUSINESS BENEFITS
Being higher up the search listings will naturally
result in more traffic and if your content meets
your customer’s needs, the higher the conversion.
TARGETED TRAFFIC
SEO targets users who are actively looking for
your products and services online, making it
very cost effective. The inbound nature of SEO
helps businesses save money as opposed to
outbound strategies like telemarketing.
COST EFFECTIVE
SEO works 24 hours a day, 7 days a week, 365
days every year.
PROMOTION THAT DOESN’T SLEEP
24/7
SEO delivers a higher ROI than any comparable
form of marketing.
HIGH ROI
By improving your position in rankings you will
increase brand visibility – for a comparatively
low cost.
BRAND VISIBILITY
Google is all about relevancy so if you can produce
the most relevant content, then there’s no reason
why you can’t take the top spot and compete with
the big fish.
COMPETE WITH BIG BRANDS
Population of the internet is 2.9bn and growing.
By utilising effective SEO strategies you can
target a market on the other side of the
world, or strengthen your position against a
bigger competitor.
REACH NEW MARKETS
People trust Google. If your website is appearing
on page 1, they’re likely to trust you and a higher
conversion can be expected.
BRAND CREDIBILITY& MARKET POSITIONING
CASE STUDIES
For more information about SEO or Digital Marketing in generalget in touch - [email protected] / 01226 209450
Fiona is Senior Marketing Manager at HMA and experienced in allaspects of digital including SEO, PPC and social media marketing.
1Listed on page1of Googlefor over 300 words
50% At number 1
60% Increase in organic searchengine referrals
MEPC
NETWORK RAIL
33% Increase in website visitors
50% Increase in website enquiries
16,000+ visits/month