search engines: technology, society, and business course summary marti hearst december 10, 2007
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Search Engines:Technology, Society, and Business
Course Summary
Marti Hearst
December 10, 2007
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Course Goals
• Gain an interdisciplinary understanding of search engines and related technologies. How they work How they affect communication How they affect business How they are changing our understanding
of information and knowledge.
• Make the techy parts understandable for everyone.
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Intro to the Internet & WWW
• Prof. Hearst
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Dr. Jan Pedersen
• The Four Dimensions of Search Quality
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Dr. Daniel Russell
• User Experience Issues in Web Search
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Class Exercise
• Students as web pages and a search engine
• Web pages: Web site = where you live Hyperlinks = who you know in class Web page = Beatle’s song title
Unit 2
JaneTran
IWannaHoldYour hand
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Dr. Hal Varian
• Search advertising
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Dr. Mark Najork
• Web Spam
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Chris Hoofnagle
• Privacy and Online Information
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Dr. Lynn Wilcox
• Multimedia Search
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Jason Schultz
• Search and Intellectual Propery
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Dr. Jaime Teevan
• Personalization and Search
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Natural Language Processing• Prof. Hearst
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John Battelle
• The Search
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What was most surprising?
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Final Projects
• Turn them in using online link• http://courses.ischool.berkeley.edu/i141/f07/assignments/projects.html
• HARD DEADLINE!
• Due Sunday Dec 16, 9am
• Feel free to turn yours in early!
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Course Evaluations
• This is the iSchool form First page is instructor evaluation Back of page is course evaluation
• I’ve also added another sheet with a few specific questions about future course format.
• Instructor does NOT see these until after she turns in the grades.
• Turn in the form to a TA, who will then check you off for attendance. TAs will not accept forms until 10 minutes after they
are distributed.
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Let’s Thank Our TAs!
Eun Kyoung Choe and Ani Sen
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Thank you!
And Happy Searching!