search experience management - techniques for search success
DESCRIPTION
Search Experience Management - Techniques for Search Success. Matt Taylor, Funnelback UK [email protected] @ mattletaylor 07786 555116. age nda. intro duction. i ntro duction sem. i ntro duction sem techniques important to us. i ntro duction sem techniques important to us - PowerPoint PPT PresentationTRANSCRIPT
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Search Experience Management - Techniques for Search Success
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agenda
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introduction
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introductionsem
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introductionsemtechniques important to us
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introductionsemtechniques important to uslet’s take a look
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introduction
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Professor David Hawking
Advanced technology◦Ranking algorithm◦Contextual navigation◦Early binding lock/key◦Fine Tune algorithm
CSIRO research project20 years in development
Rapid customisationFlexible look-and-feel
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sem
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We all know search……. …don’t we?
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Engage through a curated and intuitive journey
Bring simplicity to chaos
Provide human sensibilities during the process
Create an emotional bond through search intimacy
Design must touch every aspect of the UX
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But what makes a good experience?
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What about managing the experience?
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important techniques
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Gain a true understanding of the problem Breaking it down into small ‘chunks’ Delivering in phases Iterative testing throughout
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Techniques important to us
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Combining our advanced technology
◦ Advanced auto-complete
◦ Query blending of the results set ◦ Fine tune
With advanced design
To create enviable navigation paths
◦ Faceted navigation
◦ Context aware results ◦ Live and dynamic navigation
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Techniques important to us cont..
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The biggest challenge is often normalising results from many systems into one result set
Is not easy
Is not solved via a big-bang approach
Requires a lot of planning
Requires significant input from the data’s owner
But…….it can be successful
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Search of Enterprise systems
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Let’s see it in action