search marketing in a blended search world (tin180 com)
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Position2 OverviewSEO, PPC, Social Media MarketingSearch Marketing in a Blended Search World
Vinod Nambiar, Position2
Contents• What is blended search
• Examples
• Challenges and opportunities for marketers
• Cases
• 4 Tips for the road ahead
04/12/23 Position2 Roundtable /
Singapore
3
Traditional search resultsA typical search result for Harry Potter
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Search results are changing
Wiki EntryWiki Entry
NewsNews
ImagesImages
VideosVideos
Text resultsText results
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Google Universal is the same
VideoVideo
BlogBlog
BookBook
NewsNews
And there also are:Images, PDFs, etc.
All search results will soon be like this
WebsiteWebsite
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Eye tracking in Google
(Source: Enquiro)
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Eye tracking with blended search
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Coming back to blended searchWhat do you see first on this page?
The first result may not be the most clicked result
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What does this mean?
Blended results push the top five results down the page
They also disrupt where visitor’s eyes would go
And where they are likely to click
Why? Books, news, videos, etc., are considered more reliable
Opportunity: Rise above the competition
No 1 result in the text results no longer matters
04/12/23 10
Abaca Subpoena Phishing
Results
PR submissions and blog posts are still indexed in the first 5 positions in Google Search for keywords like ‘subpoena,’ ‘federal subpoena email spam,’ ‘fake subpoena spear-phishing.’
Spike in traffic to the site
Blog comment featured in 2nd position in Google search for the keyword
‘subpoena phishing’
Featured in 1st position in Google search for the keyword ‘subpoena
phishing’
ResponseLINK
04/12/23 12
Minglebox.com
The videos submitted through video syndication for Minglebox ranks in the
first page for keyword ‘Saarang 2008’.
Minglebox ranks in the first page for the keyword ‘Saarang 2008’.
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The videos submitted for Minglebox through video syndication ranks in the
first page for keyword ‘Antarangini 2008’.
Minglebox.com
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Coverity.com
Press Release submitted for Coverity ranks in the first page for the keyword
‘Static Analysis solution for c#’.
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Videos and Facebook group for Abaca ranks in the first page for the keyword
‘Anti Spam webinar’.
Abaca.com
04/12/23
4 for the road ahead
Don’t neglect good old SEO. Content/ Compliance
Leverage social media
Build “digital assets”. Distribute them all over the www
Keep your eyes & ears open. Ride the waves