search marketing trends 2013

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SEMTrends

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Search Marketing Trends 2013 and Online Opportunities

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Page 1: Search Marketing Trends 2013

SEMTrends

Page 2: Search Marketing Trends 2013

About Me

• Professor• Lecturer• Web Developer• Digital Marketing

Specialist• Social Media

Consultant• Blogger • Photographer

Page 3: Search Marketing Trends 2013

Follow Me

FacebookTwitter

Google+Website

Ramz Kie@ramzkie214Ramil Lumauagramzkie.comhappytripz.compinoyguro.net

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food,water, shelter… and…

Basic human needs:

Search?

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Search Engine

Marketing (SEM)

a form of Internet marketing used to promote the website by increasing visibility in search engines result pages (SERPs.)

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Why?

increase revenues while lowering internet marketing expenses

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How?Build brand awareness and offerings

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Where?secure first page ads on Google, Yahoo, and Bing for your website

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Types ofSearch Engines

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Search Engine Market Share(August 2013 )

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Social MediaMarket Share(August 2013 )

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Evaluating a Typical Search Result

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Search Engine Marketing (SEM) 

• Search Engine Optimization (SEO)

• Local SEO (Google Maps)• Pay Per Click (PPC)

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Search Engine Optimization (SEO)

a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP)

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On The Page Ranking Factors

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Off The Page Ranking Factors

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SEO Violations & Ranking Penalties

violations are generally tactics meant to deceive or manipulate a search engine’s understanding of a site’s true relevancy and authority

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The SEOPyramid

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Local SEO

create and claim a local profile on Google (and other platforms as desired.) 

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Pay Per Click(PPC)

the amount spent to get an advertisement clicked

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SEMTrends 2013

The New SearchMarketing Trends for 2013

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Knowledge is Power.

• What are they searching for?

• How are they searching for it? • What do they type

when they search for the type of product or service?

• Don’t walk in their shoes, but search in their shoes

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Content, Content, Content.

• Make it unique. • Make it valuable. • Make it relevant.

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Mashing Up SEO, Social & PR

Master the full-on integration of SEO with Social Marketing and PR

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Search Engines. Google Isn’t Alone.

Google, Yahoo, Bing. Those used to be the powerhouses.Did you know that YouTube is now the #2 search engine, with over 800 million unique monthly users? 

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Desktop, Laptop, Tablet, Mobile

People Search Everywhere on All Devices.

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Visual Marketing

• Marketers are more conscious of visual communication• Popularity of Infographics and Pinterest• More websites are attracting customers through visual 

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Mobile Marketing

optimize a strategy for mobile technology 

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Video Marketing

people will retain visual images better than text

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TelevisionMarketing

the internet has come to the television

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Social MediaMarketing

numerous persons only go online to visit Facebook to communicate with friends, share images, games and so on

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On-site and Email Remarketing

remarketing is simply a strategy for giving your website visitors a second or third opportunity for sales conversion

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Ready for the Next Topic?

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Online Jobs in PH

• More Filipinos are choosing to do freelance work online

• Most Filipino freelancers specialize in information technology and programming, administrative support, writing and translation.

• Filipino freelancers earn an average of $8.3 per hour. Filipino freelancers specializing in IT and programming earn the most with an hourly rate of $14.4.

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OnlineOpportunitiesandFreelancing

•  full-time job that you can do while at home (work at home)

• a 2nd job, part-time work, or any extra income opportunity program that you can participate in, without leaving your jobs

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What are the basic skills needed to get online work?

• Basic internet skills • Must be able to

construct simple English sentences • Know how to

follow basic English instructions.

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How much can I earn working online?

• Call Center Agents: P15,000 and Up Monthly Salary (full-time)

• Transcriptionists: P10,000 and Up Monthly Salary (full or part-time)

• Virtual Assistants: $300 - $500/Mo. full-time & $2 - $10/hr. part-time.

• English Tutors: P12,000 and Up Monthly Salary (full-time)

• Web Designers: Average of $100 to $500 per website (part-time)

• Writers: Average of $5 to $50 per article (part-time)

• Other Freelance Jobs (Data Entry, Proof-reader, Researcher, Marketer, others): Ave. of $20-$50/project or $2-$10/hr.

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Do I need to pay to get an online job? 

• NO, most online job opportunities are free to join. • DO NOT  join

sites that ask for membership fees in order for them to give you work. 

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Can I still work online even if I'm not a computer expert? Is there an easy online job for me?

Yes. There are lots of online companies that pay online participants for doing simple online tasks, such as:

Viewing internet ads (most popular & easiest part-time work), Signing-up (in various memberships or online programs)

Posting comments (in online message boards, forums or blogs)

Tweeting, liking a facebook page, bookmarking a website, social networking sites, and other online tasks

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How do I get paid? 

• Most online companies, especially those located abroad, prefer to pay via online payment processors such as PayPal.

• Local Philippine companies (mostly BPOs) prefer to remit salaries thru banks (via ATMs).

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Advantages of workingonline

• Income• Flexibility• More time with

the family• Investment• Cut down on

expenses• Improved

efficiency• More job choices

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What is Freelancing?

Freelancing is the self-employed job which can be performed in full time or part time basis by accomplishing the tasks requested by the clients from companies, websites etc. 

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What are the basic requirements needed to work as a freelancer?

• Schedule the time• Decide the type of

job• Create quality

profile• Overloading is not

good• Join professional

communities• Focus on work• Advertise honestly

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How to Start Freelancing With No Experience

• Choose Your Craft• Create a Brand• Build a Portfolio

and Source Testimonials• Start Pitching• Play the Odds

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Choosing Your Craft

• You may be required to think outside of the box — we're not all graphic designers or programmers. • However, you

may find that your "secondary" skills can offer up freelancing opportunities.

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Creatinga Brand

Your brand is your identity (i.e. your website, blog and social media accounts) and it should clearly communicate your unique selling proposition — what you do that makes you special..

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Build a Portfolio and Source Testimonials

Many prospective clients are not concerned with qualifications; they simply want to see what you have done in the past and judge whether it is the right fit for them.

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Start Pitching

Potential clients can be found everywhere: from Google to social media to your doorstep. The possibilities are endless.

The two keys to successful pitching are relevance and volume. 

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Play the Odds

Securing freelance work is a numbers game — the more prospective clients you contact, the more likely you are to find work. 

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5 Sure-Fire Routes to Freelancing Success

• Market Yourself• Network• Secure A

Contract• Stay Organized• Be Flexible

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Market Yourself

Start a personal website, ramp up your social media presence and start a blog to discuss pressing industry issues and offer new perspectives.

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NetworkMake networking a regular task — use the Web, attend industry events, send out e-newsletters

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Secure a Contract

A contract ensures your client is legally bound to pay you, so don't skip this step!

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Stay Organized

Determine how long a project will take to complete, to properly block out your time

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Be Flexible

You're working at the mercy of clients — you know, the people who are paying you — and you have to be flexible to clients' needs if you want to succeed.

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What are the high paying freelancing jobs?

• Graphic and web design•  Internet

Marketing• Programming

and application development• Writing• Social media

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UsefulOnline Job Sites

• Freelancer.ph• Bestjobs.ph• Elance.com• Odesk.com• Onlinejobs.ph• Fiverr.com• Guru.com• Peopleperhour.com• Project4hire.com

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Conclusion

You will discover a lot more benefits of working online as you trail the path. But remember that assuming an online job also involves a risk, therefore, before you leave your corporate job or take on a part-time online job, carefully study your options. And try to find out more about the job before you sign up.

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References

ignoreall.comsearchtrendsmarketing.com

netmagazine.comdigitalmarketingnow.commoz.comrappler.commashable.commymagicfundas.cominvestopedia.com

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When Sh*T

Happens.We Evolve.

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Thank You!