search marketing - wordcamp indonesia 2013 - jogjakarta
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SEO is dead? Really? No, SEO is evolving. Here's how .. The presentation was presented at WordCamp Indonesia 2013 - Jogjakarta. Awesome audience!TRANSCRIPT
Search MarketingWordCamp Indonesia 2013 - Jogjakarta
Search for me Ridho Putradi S’gara
Founder & CEO of InboundID (http://www.inboundid.com)
Performance based agency powering Telkomsel, Unilever, Garuda Indonesia, etc
Ex digital marketers for Wego (http://www.wego.co.id)
Developer, blogger, coffee junkie
Where to find me
www.digitalflavours.com
@idowebid
let’s talk about search marketing
Search Marketing
Search Engine
Optimization
Search Engine
Advertising
SEO VS SEA100% of search engine users look at organic result
Only 47% of them can tell the different between organic & paid
Organic result only rank #1 for 9% of total queries
Organic result only rank #1 for 9% of total queries
But SEO has better traffic quality? Right?
Click Share
Experiment by HP
6%
94%
Successful Queries
Paid Search
Organic Search
Want More?
Search Engine LandUK Market
SEO VS SEA
Content quality | Ads Copy & Keywords Selection
Online Authority | Keyword Quality Score, Ad Rank > BidsLong term strategy | Tactical, short terms, instant traffics
Future investment | Pay per click
SEO is dead!
Search Engine Result Pages
#1 is not the only key success
Google Algorithm Updates
500 – 600 updates per year
Better experienceQuality contents
Don’t SPAM
More Ads
Internet Usage US Data 2013
Yet… SEO is not dead…SEO Evolve, here’s how …
Be human …
Let’s be honest, we use to abuse the internet for the sake of SEO…
Social Presence
Engage More!
Claim your contents = Authority
Rel = Author + BrandingMore trust, better CTR
DON’Tbuy linkspublish thin contentsput too many ads
More creativity
Video
ImagesYes, people do search for images!
Slides… and many more!
Go Local!
Think mobile
67% of mobile users searched for information on their mobile
Conversion Rates
Optimization
Search question, perhaps?