search presence intelligence (spi): where search meets business intelligence
TRANSCRIPT
DIGITAL MARKETING LEADERS
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SEARCH PRESENCE INTELLIGENCE (SPI): WHERE SEARCH MEETS BUSINESS INTELLIGENCE
VP Professional Services, Co-FounderConductor
Stephan Bajaio
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THEM
YOU
Traditional SEO
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The Pain of Traditional SEO
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Where traditional SEO Lives
MARKETING
PRODUCTBIZ DEV IT
SALESCOSTOM
ER SERVICE
PUBLIC RELATIO
NSLEGAL HRONLINE
MARKETING
SEO
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Where Search Presence Intelligence Lives
MARKETING BIZ DEV IT
SALESCOSTOM
ER SERVICE
PUBLIC RELATIO
NSPRODUC
T LEGAL HR
ONLINE MARKETINGSEO
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ACTION TAKENDecisionMaking
SEOConsequence
Proactive SEO Reactive SEO
Reactive vs. Proactive
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302 Redirects instead of 301
Site Redesign IT TEAM
Restricts use of
termsBrings you in too late
Does not use target terms
Names product something crazy
Proactive vs. Reactive SEO
Site MigrationEXEC TEAM
Creates ContentCONTENT TEAM
BrandingMARKETING
TEAM
Product CreationPRODUCT TEAMSEO Consequence
ReactiveSEO
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THEM
YOU
PAID
SEO & Paid
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Why we tie to PPC
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PPC vs SEO is like 401k vs Day Trading
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OK… OK we get it… being an SEO is hard
So… what do you propose?
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What if this is more than just a search engine
VISIBILITY INFLUENCESPERCEPTION
GOOGLE IS THE WORLDS LARGEST PERCEPTION ENGINE
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+ + =Search Presence Intelligence Search
PresenceIntelligence
What is SPI ?
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EACH CAN LEAD TO THE OTHER
Optimize how yoursite is found in the
search engines
Optimize how your org uses data from search engines
SPI vs SEO
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Traditional SEO
THEM
YOU
SEO & PPC
THEM
YOU
PAID
Search Presence Intelligence
THEM
YOU
PAID
PUBLISHER
SOCIAL
AFFILIATE
PUBLISHER
PUBLISHER
Evolution of SEO into SPI
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THEM
YOU
PUBLISHER
PUBLISHER
PUBLISHER
PAID
SOCIAL
AFFILIATE
Search Presence Intelligence
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Lesson:Brands are built on more than sales… Educate!
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Video - Social Team
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Lesson:When your audience asks… Answer!
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Quora - Social Team
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Lesson:It pays to look relevant… even if you’re paying
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Publishers – Display Team
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Hey Social & PR teams might like her!
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Lesson:Know where your friends stand… even if you pay them
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Partners & Resellers – Affiliate Team
Lesson:Your jargon is just that… your jargon
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WHAT IS THAT?
What would you call this?
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According to demand, so does everyone else
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Even the specialist is at a loss
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A Beer can chicken what…?
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A folding what…?
Lesson:Look before you leap
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Manufacturers don’t own the space, publishers do
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Lesson:Fish where the fish are
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Job Boards – HR DepartmentFollow notes, hide right side until click
Marketing jobs in atlanta ga Hr jobs atlanta
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Lesson:If you have a Crystal Ball…Use it!
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Who knew this was coming…
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This wasn’t a thing… till it was a thing
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SO many more optionsThere is so much data we can share
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HR Traditional Advertising
M&A
PR
DisplayLegal
Biz Dev
Partnership/Affiliates
Social
Customer Service
SPI
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Where traditional SEO Lives
MARKETING
PRODUCTBIZ DEV IT
SALESCOSTOM
ER SERVICE
PUBLIC RELATIO
NSLEGAL HRONLINE
MARKETING
SEO
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Where Search Presence Intelligence Lives
MARKETING BIZ DEV IT
SALESCOSTOM
ER SERVICE
PUBLIC RELATIO
NSPRODUC
T LEGAL HR
ONLINE MARKETINGSEO
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Stephan BajaioOutspoken SEO Consultant to Fortune 500/IR 1000 companies. Search Evangelism Optimizer to enterprise orgs.
As VP of Professional Services at Conductor, Co Founder, Bajaio devises and executes services and strategies. His team provides to clients to guide them through: site migrations/relaunches, technical audits, account configurations and a myriad of potential SEO issues and opportunities.
@StephanBajaio
https://www.linkedin.com/in/stephanbajaio
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