search results are the new black: uxlib 2015
TRANSCRIPT
Are The New Black
SEARCH RESULTS
UXLib 2015
Deirdre CostelloSr. UX Researcher
EBSCO Information Services@deirdre_lyon
The Projects
Secondary ResearchLiterature review of elementary, middle and high school search habits
Video Diary StudyHigh school students self-reporting their research habits and preferences
Contextual InquiryOne-on-one sessions with high school, college and graduate students discussing their research habits
“gold standard”
When searching?
What influences students’
BEHAVIOURS
Competing priorities
“eye byte culture”
- Dr. Maryanne Wolf, Tufts University
“skimming and scanning”
With Google?
How are students
INTERACTING
Top, relevant results first.
I trust it
Snippets make it clear why users see specific results.
I get itTop, relevant results first.
I trust it
Snippets make it clear why users see specific results.
I get itTop, relevant results first.
I trust itURL is a proxy for credibility.
I’m the judge
Scanning for Search Terms
… And Learning
Search results?
So what does this mean for
THE LIBRARY’S
Search terms in the title
Secondary “buzzwords” form a “constellation”
Snippets are a struggle to interpret
Source info doesn’t provide clues
Takeaways
Google is hugely influential.
The way students read online is changing.
Search results have evolved from a portal to a destination.
Students are “porting” habits they form on the open web …
… But they don’t have all the clues they need to make decisions.
