search setwork campaign setup - adwords workshop day 2

19
Day 2 – Search Network Campaign Setup October 11, 2014

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In day 2 of Adwords Workshop Cebu 2014, we covered the topic "Setting up and optimizing Google Adwords search network campaigns".

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Page 1: Search Setwork Campaign Setup - Adwords Workshop Day 2

Day 2 – Search Network Campaign Setup

October 11, 2014

Page 2: Search Setwork Campaign Setup - Adwords Workshop Day 2

The Networks

Google Adwords Settings

Page 3: Search Setwork Campaign Setup - Adwords Workshop Day 2

The Devices

Google Adwords Settings

Page 4: Search Setwork Campaign Setup - Adwords Workshop Day 2

The Locations

Google Adwords Settings

Page 5: Search Setwork Campaign Setup - Adwords Workshop Day 2

The Ad Schedule

Google Adwords Settings

Page 6: Search Setwork Campaign Setup - Adwords Workshop Day 2

Delivery Settings

Google Adwords Settings

Page 7: Search Setwork Campaign Setup - Adwords Workshop Day 2

The Sitelinks

Google Adwords Extensions

Page 8: Search Setwork Campaign Setup - Adwords Workshop Day 2

The Calls

Google Adwords Extensions

Page 9: Search Setwork Campaign Setup - Adwords Workshop Day 2

The Callout

Google Adwords Extensions

Page 10: Search Setwork Campaign Setup - Adwords Workshop Day 2

The Location

Google Adwords Extensions

Page 11: Search Setwork Campaign Setup - Adwords Workshop Day 2

The Location

Google Adwords Extensions

Page 12: Search Setwork Campaign Setup - Adwords Workshop Day 2

The Keyword Match Types

Adwords Campaign Setup

[exact match] “phrase match” Broad match Modified broad +match

Page 13: Search Setwork Campaign Setup - Adwords Workshop Day 2

The Negative Keywords

Adwords Campaign Setup

Page 14: Search Setwork Campaign Setup - Adwords Workshop Day 2

Group Activities

Page 15: Search Setwork Campaign Setup - Adwords Workshop Day 2

The Search Terms – Adwords UI

Adwords Campaign Analysis

Page 16: Search Setwork Campaign Setup - Adwords Workshop Day 2

The Search Terms – Google Analytics UI

Adwords Campaign Analysis

Page 17: Search Setwork Campaign Setup - Adwords Workshop Day 2

The Day Parting – Adwords UI

Adwords Campaign Analysis

Page 18: Search Setwork Campaign Setup - Adwords Workshop Day 2

The Day-parting – Google Analytics UI

Adwords Campaign Analysis

Page 19: Search Setwork Campaign Setup - Adwords Workshop Day 2

Demo Google Analytics custom Reports Setup for Adwords Campaign Analysis and Optimization