searchlove boston 2015 | casie gillette, 'customer experience and its impact on search
TRANSCRIPT
Customer experience & the impact on searchCASIE GILLETTE • DIRECTOR OF ONLINE MARKETING •
KOMARKETING
@casieg
15+ Million Consumers CONSULT social media before making purchase decisions
– Knowledge week
90% Of Customers Say Buying Decisions Are Influenced By Online Reviews
@casieg
– Dimensional Research
77% of consumers are more likely to buy a new product when learning about it from friends or family
@casieg
- Nielsen