Environmental Scan Summary 2014

Visioning Committee 2014

Esther Moberg, Jon Rahl, &

Jeremy Goldsmith

January 27, 2014

Updated March 4, 2014

1 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

Executive Summary

Contents Executive Summary ........................................................ 1

Contents ......................................................................... 1

Population - Ages: .......................................................... 2

Ethnic Diversity: .............................................................. 3

Households in Seaside: ................................................... 3

Household Income: ........................................................ 4

Rental Properties: ........................................................... 4

Employment: .................................................................. 5

Employment Industries: ................................................. 5

Work Commute: ............................................................. 6

Food Bank: ...................................................................... 7

Homeless Shelters: ......................................................... 7

Education Preschool – 12th grade: .................................. 8

Higher Education: ........................................................... 9

Seaside Public Library Statistics:................................... 10

Seaside Police Department Statistics: .......................... 11

Seaside Fire Department Statistics: .............................. 13

Motel and Hotel Bed Tax: ............................................. 14

Seaside Visitors Center Statistics:................................. 15

Seaside Convention Center Statistics: .......................... 15

Visitor Spending in Clatsop County: ............................. 16

Sunset Empire Parks and Recreation: .......................... 16

Seaside Chamber of Commerce: .................................. 19

2 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

Environmental Scan – Executive Summary

This is a brief summary of the data compiled through an environmental scan of Seaside,

Oregon November 2013-February 2014. This is not an all-inclusive, fully comprehensive study

but rather a brief snapshot of our community at this moment in time. This scan is intended to

help inform the City of Seaside’s visioning project for 2034 that will help to assess relevant areas

of interest and focus.

The first area of data is the most current census from 2010. A census typically includes

standard population, ethnicity, and household information. Some interesting areas to note are

those of the almost 50-50 split between male and female population, the median age of 41 (as

of 2010), and the largest group of adults (age range 20-39).

Population - Ages:

Female: 52% Male: 48%

Median age: 41 years of age

0.00%

10.00%

20.00%

30.00%

Ages 0-10 Ages 11-19

Ages 20-39

Ages 40-59

Ages 60-99

13.80%8.40%

25.80%21.60%

24.40%

Population Ages (census 2010)

Population 6,457(census 2010)

Female Male

47.4% of Seaside’s

population is between 20

and 59 years old.

3 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

Ethnic Diversity:

Discussions regarding cultural diversity may be an area of interest in this visioning cycle.

Households in Seaside:

It is interesting to note that the highest percentage is that of single homeowners (39%),

followed by households of husband and wife without children in the household (35%).

From census 2010.

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00%

Caucasian

Hispanic

American Indian/Alaska Native

African American

Asian

Native Hawaiian

Other

Ethnic Groups (census 2010)

Unmarried Partners

1%Group Homes

1%

Institutionalized population

0%Husband/Wife (no children)

35%

Husband/Wife & children

11%

Single Parent10%

Single homeowner

39%

Other3%

HOUSEHOLDS (CENSUS 2010)

4 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

Household Income:

Percentage of residents living in poverty in 2011: 16.6%.

(from http://www.city-data.com/city/Seaside-Oregon.html)

Rental Properties:

Rental properties have a fairly significant impact in Seaside. The current visioning process may

want to consider what the future holds for Seaside rental homes in 2034. (Owner occupied

rentals include rental properties where owners may reside at least part of the year)

$37,222

$46,816

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

Seaside Median State Median

ESTIMATED MEDIAN HOUSEHOLD INCOME 2011

0

500

1000

1500

2000

2500

Long termrentals

Seasonal rentals Owner occupiedrentals

Renter occupiedrentals

Rental Properties (census 2010)

From: http://www.city-data.com/city/Seaside-Oregon.html

5 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

Employment:

Employment status may not accurately reflect the number of people in Seaside who lack a

permanent residence but are actively seeking employment while in the area.

Employment Industries:

- Census 2010

There is a significant percentage of artists within Seaside. This may be of note if arts and culture

become a focal point within the visioning process.

1%

59%

37%

3%

ARMED FORCES EMPLOYED NOT SEEKING EMPLOYMENT

UNEMPLOYED

Employment Status (census 2010)

Arts/Entertainment 23%

•Construction 10%

•Agriculture/Forestry/Fishing 2%

Education/Health 15%

•Finance/Real Estate 5%

•Information 2%

Professional 6%

•Manufacturing 5%

•Other 5%

Retail/Wholesale 18%

•Public Administration 4%

•Transportation/Warehousing 4%

6 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

Work Commute:

On average, 42% of Seaside’s population has a travel time of under 9 minutes to work. 80% of

Seaside’s population has a travel time of less than 25 minutes to work. This may contribute to

such a large percentage of people in Seaside using their own private vehicle for their work

commute.

Bikes or walks9% Work at home

6%

Public transportation1%

Taxis1%

Private Vehicle83%

Work Commute (census 2010)

Bikes or walks Work at home Public transportation Taxis Private Vehicle

7 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

Food Bank:

Homeless Shelters:

0

5000

10000

15000

HELPING HANDS COMMUNITY OUTREACH SHELTER

12775

6480

Total Annual Overnight Use Community Shelters 2013

971

681 742 733823

721870

778 789930 871 928

350

258272 273

311

280

302290 301

350321

339

12

618 23

55

52

6989 59

6337

59

0

200

400

600

800

1000

1200

1400

1600

Food Bank Usage in 2013

Individuals Households Homeless

8 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

Education Preschool – 12th grade: Headstart

Headstart in Seaside has had 54 children in attendance in 3 classrooms each year for the past 3

years (2011-2014). –Pat Eterno

68%

25%

7%

Headstart classes Seaside 2014

Caucasian Hispanic Asian

79

97105 102

8999 99

127117 118

139

111 113

0

20

40

60

80

100

120

140

160

School Population (2010)

Kindergartners 1st Graders 2nd Graders 3rd Graders 4th graders

5th graders 6th graders 7th graders 8th graders 9th graders

10th graders 11th graders 12th graders

-Headstart Manager Pat Eterno, 2014

9 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

52% of students currently enrolled are either in the free or reduced lunch programs. For 8.6% of

students, English is their second language. 20:1 is the teacher-student ratio. The student

population (k-12) accounts for 21.6% (1,395) of Seaside’s total population.

Higher Education:

Education may be of interest in this visioning process when considering the percentage of

residents that have a higher education (past high school), and whether the community has an

interest in more opportunities for higher education.

16%

58%

20%

6%0%

10%

20%

30%

40%

50%

60%

70%

H I G H S C H O O L O R L E S S

H I G H S C H O O L G R A D U A T E

B A C H E L O R S O R A S S O C I A T E S

D E G R E E

G R A D U A T E D E G R E E S

EDUCATION LEVELS (CENSUS 2010)

63.50%

82.50%74.50%

65% 68%59%

91%

52%

51.50%

38%38%

43% 57%

68%

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

140.00%

160.00%

180.00%

3rd Grade 4th Grade 5th Grade 6th Grade 7th Grade 8th Grade 11th Grade

Test Scores 2010

Reading Math

10 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

Seaside Public Library Statistics:

(From Seaside Library annual report February 2013)

(February 2013,

Library annual

report).

Use of E-books at the library grew by 22% last year in 2011-2012 The Library has a total of 5,327

active patrons. 68% of Seaside’s total population has a library card. Only 17% are from outside

the city limits.

The library averages 129,000 visits per year and last year held 178 programs with a total of 4,338 people in attendance.

3.15

6.448.15

12 12.28

14.2316.12

19.71 20.4

Checkout per capita comparison

0

20000

40000

60000

80000

100000

120000

140000

19

94

-19

95

19

95

-19

96

19

96

-19

97

19

97

-19

98

19

98

-19

99

19

99

-20

00

20

00

-20

01

20

01

-20

02

20

02

-20

03

20

03

-20

04

20

04

-20

05

20

05

-20

06

20

06

-20

07

20

07

-20

08

20

08

-20

09

20

09

-20

10

20

10

-20

11

20

11

-20

12

Annual circulation of materials

11 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

Seaside Police Department Statistics: The following are the main events The Seaside Police Dept. assists with in the Seaside

community: Hood to Coast, Spring Break, 4th of July Weekend, Beach Volleyball, and the Miss

Oregon pageant.

Statistics regarding service and incidents:

Calls for Service over the past 9 years (2004-2012) From Seaside Police Dept. Annual Report 2011-2012

10 Year Part I Crimes

(part 1 crimes include criminal homicide, forcible rape, robbery, assault, burglary, larceny, theft, motor

vehicle theft, and arson.) -From Seaside Police Dept. Annual report 2011-2012

12 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

10 year part II crimes

(part 2 crimes include simple assault, forgery/counterfeit, fraud, embezzlement, stolen property,

vandalism, weapon laws, sex offenses, drugs, DUII, liquor laws, disorderly conduct, runaways, and

curfew.)

Juvenile 10 year arrest history

From Seaside Police Dept. Annual report 2011-2012

13 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

Traffic Enforcement and Accidents for past 9 years (2005-2013)

Source: Police Chief Bob Gross (January 2014)

Seaside Fire Department Statistics: In 2012 the Seaside Fire Dept. responded to 959 calls which was an increase of 13% more

than 2011.

Call Volume 2008-2012

2008 - 829 Calls

2009 - 949 Calls

2010 - 768 Calls

2011 – 848 Calls

2012 – 959 Calls

128

162 154133 126

112 109 107124

0

50

100

150

200

2005 2006 2007 2008 2009 2010 2011 2012 2013

NINE YEAR ACCIDENT REVIEW

From Seaside Fire Department Annual Report 2011-2012

14 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

Data from Seaside Fire Dept. annual report 2011-2012

Motel and Hotel Bed Tax:

Source: City of Seaside

(For 2013-2014 – amounts shown are projected, not actual) 35% of all jobs in Seaside are directly

involved in hospitality. Growth and consistency in bed tax should equate to a stable job sector in

Seaside.

0

100

200

300

400

500

600

700

800

Total Service Calls by Type 2011-2012

Pro

ject

ed

15 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

Seaside Visitors Center Statistics:

-Seaside Visitors Center 2014

Mailing and shipping statistics have shifted to a higher level of digital consumption. Phone calls

and visitor center traffic also illustrate a greater reliance on digital media although this may also

represent future opportunities.

Seaside Convention Center Statistics:

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

2007 2008 2009 2010 2011 2012 2013

Visitors Center 2007-2013

Mail/Shipping Volume Total Phone Visitor Center Traffic

$37.0

$38.0

$39.0

$40.0

$41.0

$42.0

2009 2010 2011 2012 2013

Total Economic Impact

Total Economic Impact

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

TotalAttendees

TotalAttendeesstaying 2+days

16 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

Visitor Spending in Clatsop County:

-Dean Runyan Associates for Travel Oregon 2009-2014

Sunset Empire Parks and Recreation:

-SEPRD 2014

$340.0

$350.0

$360.0

$370.0

$380.0

$390.0

$400.0

$410.0

$420.0

$430.0

2007 2008 2009 2010 2011 2012

0 1000 2000 3000 4000 5000 6000

1999

2001

2003

2005

2007

2009

2011

2013

After School Adventure Program

January February March April May June

July August September October November December

Note: Visitor

spending is for all of

Clatsop County and

includes basic travel

expenditures for both

overnight and day

travel within Clatsop

County. Seaside

spending represents

approximately 34-

38% of all County

Visitor Spending.

(Totals in millions)

Dollar amounts are in millions

17 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

For 2013, total attendance of 3,834 (attendance count by month) for the after school adventure

program.

Totals compiled by

monthly statistics

-SEPRD 2014

177203

148

211

84

123 120

177

0

50

100

150

200

250

2006 2007 2008 2009 2010 2011 2012 2013

KinderCamp Yearly Totals

0

50

100

150

200

250

300

TotalEvents

Total EventDays

-SEPRD 2014

-SEPRD 2014-

-SEPRD 2014

18 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

-SEPRD 2014

0

200

400

600

800

1000

1200

1400

1600

1800

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Summer Camp Attendance Totals Per Year (stats compiled by month)

0

200

400

600

800

1000

1200

1400

1600

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Preschool Attendance Sunset Empire

19 Environmental Scan – City of Seaside Visioning 2034

January 27th, 2014

Seaside Chamber of Commerce:

Average attendance at Chamber events in past 3 years

-Data from Seaside Chamber January 2014

0

5000

10000

15000

20000

25000

30000

35000

Pouring atthe CoastDinner &Festival

BeachSoccer

July 4thFirewords

BeachVolleyball

WinterParade

Gift Fair

740 1680

35,000

30,000

1200 3140

Total in Attendance Chamber Events