seasonal magazine - march 2011 issue

8/7/2019 Seasonal Magazine - March 2011 Issue

1/55

Bahrain BD 1.50 Kuwait KD 1.50 Oman OR 1.50, Saudi Arabia SR 12.00 UAE DH 10.00 UK 3.00, US $ 3.00

KERENG/2002/68

03

Rs. 50


2/55

KERENG/2002/6803


3/55


4/55


5/55


6/55

EDITORIAL

All India Distributor: India Book House, Mumbai

UAE Distributor: Malik News Agency &

Distributors Dubai

Managing Editor

Jason D Pavoratti

Editor

John Antony

Director (Finance)

Ceena

Senior Editorial Coordinator

Jacob Deva

Senior Correspondent

Bina Menon

Creative Visualizer

Bijohns Varghese

Photographer

Anish Aloysious

Correspondents

Bombay: Rashmi Prakash

Hyderabad: Iqbal Siddiqui

Delhi: Anurag Dixit

Director (Technical)

John AntonyPublisher

Jason D

Editorial & Business Office

Cochin: 36/1924 E,

Kaloor-Kadavanthra Road,

Near IGNOU, Kaloor, Cochin-17.

Ph:0484- 2345876, 2534377, 2340080

Mob. 09947141362, 09947258505

Mumbai: 202, Woodland HeightsBuilding, St. Martins Road, BandraWest, Mumbai -400 050, Mobile:9757076197

Ph: 022-26401362, 26401360,

Bangalore: House No: 493, Block 33rd Main, HBR Layout,

Bangalore-4209731984836,Email:[email protected]

www.seasonalmagazine.com

UK Office: CRONAN,Boundaries Road

Feltham, Middlesex, UK TW13 5DR

Ph: 020 8890 0045,

Mob: 00447947181950

Email: [email protected]

Reg No: KERENG/2002/6803

Printed & Published by Jaison D on behalfof PeteCarlson Solutions Pvt. Ltd. atCochin. Printed at Rathna Offset Printers,Chennai-14. All Rights Reserved byPeteCarlson Solutions Pvt. Ltd. No part ofthis publication may be reproduced by anymeans, including electronic, without theprior written permission of the publisher.

All health related articles are for firstinformation purposes only. Alwaysconsult your doctor before taking anydecison affecting your health.

MEMBER

www.seasonalmagazine.com

SeasonalVol 10 Issue 4 April 2011

MAGAZINE

Budgets are hard to decipher. Markets even harder.

If anyone planned to make some money on budget day, they were in for arude shock. Millions waited anxiously for each sentence to drop fromPranabs mouth in TV, and the more discerning were scouring messageboards to know what was the analysts take about that just dropped line.

Midway into the budget came the unanimous verdict - budget is not verypopulist, but good for economic growth. Within minutes, Sensex waszooming. By the time Pranab ended his talk, Sensex had lost all senses - agood 500 to 600 points up.

Then the reality slowly started sinking in. What was there so easilydecipherable? That auto has been spared an excise hike? That smaller IT

firms will take a larger beating? Nothing much else was easily decipherable.

Within minutes of the budget speech ending, the Sensex started tumbling,accelerated by IT and only somewhat sparing the autos. Within the next 30minutes, 250 points were wiped off, and it didnt stop there. By the timetrade closed, another 125 points were lost.

If you are not into F&O, you would miss the gravity of the situation. Formany investors who took positions on that day, and was caught on thewrong foot, the losses would have been roughly Rs. 10,000 for every onelakh of trading.

But that was not all. Many investors, smarting from huge losses, took up

reverse positions, vowing to avenge the next day - they were sure of onething - market is set to collapse.

But overnight, heavyweight brokerages prepared their budget analyses.The general consensus was this - the government has curbed its ownborrowing, interest rate looks capped, and if crude can correct a bit, thereis no reason why markets cant rally again!

And crude eased a bit the next day, FIIs rushed to cover their massive

budget joins stock-market circus


7/55

shorts, and the markets rallied over 600 points, further damaging retail traders.

This must be the reason why ace investor Rakesh Jhunjhunwala advises retail investorsto steer clear of any kind of intra-day or short-term trading. According to him, theoreticallymany can master stock trading, but it would be necessary to lose many battles, to diemany times, before a retail trader can be successful.

Never think the circus is over. Two days after the budget also, investors are scouring againfor determining the sustained upside or damage for each sector from the budget.

And a new consensus verdict is coming, and it is again a reverse position - what theGovernment is intending is good, but it is not likely to be achieved! Interest rates mayagain inch up, and rate sensitives - from financial stocks to real estate to autos - are all setfor another round of thrashing

And in the confusion, many core elements other than the budget is being overlooked. Ifyou delve deep into the recent stock-market correction, it was driven by only one thing -FIIs and DIIs withdrawing. And why did they withdraw?

All stock-market corrections are fundamentally corrections in earnings-valuations. Thistime also the same has happened, starting from the October-November-December quarter.Across-the-board inflation in industrial inputs, commodities, and crude has (and is)continuing to squeeze margins for most industries, pushing down their earnings-valuations.

And the consensus on earnings-valuations is that the worst is yet to come - in the Q4results. Markets might go up a bit on Libyan crisis easing the pressure on crude, butlooking up until April, the outlook remains grim.

And dont expect much support for the markets from this Government. At least in theirintentions, they are more concerned about economic growth which doesnt work againstinflation, and as such will always be at loggerheads with the markets. And lately, they havestarted to admit some truth too - everything - read crude, coal, & metals - is not under theircontrol.

Even amidst this grim scenario, Seasonal Magazine gets into the art and science of stock-picking to bring you 12 stocks that look quite attractive after recent corrections on multipleparameters - track-record in wealth creation, fundamental performance, and dividend yields.

Because, the best stocks are bought when the wider market is throwing them away.

John Antony


8/55


9/55

5000 acre own organic cultivation of all herbsUS FDA grade manufacturing facilityAutomated Capacity of 1 lakh capsules an hourPatented as a Medicinal InventionAyush approved own analytical labEach batch tested for efficacy & purityFollows WHO & GMP norms

ISO 9001:2008 certified100% safe as fully AyurvedicOver 10 million customers

Official Health Power Licensee for Commonwealth GamesSponsor of Wayamba Elevens Cricket Club for T20Champions League, South Africa

Director and Sponsor of Viva Kerala Football ClubFormer Sponsor of Churchill Brothers Football Club

10 ReasonsWhy Musli Power X-Tra is Unbeatable

Results within a week

Dosage: Daily 2 capsules at a time

Patent No: 241602

Available at all naval canteens & more than 1,00,000 medical stores all over India

Winning Ayurvedic Formulation

Musli Power X-Tra Powers KeralasFirst Formula Car Racing Team

Musli Power X-Tra that started its incredible journey six years back as a performancedrug for couples, is now more things to more users. Customers report its efficacy ininfertility, fatigue, geriatric problems, sports performance and lots more. It comes asno surprise, as we at Kunnath Pharma, have always strived to identify, extract, andpack in only the finest herbs and minerals Ayurveda has to offer like safed musli, inoptimum ratios, for wholesome health and vigour, even while never compromising onsafety. With a new US FDA grade manufacturing facility, and export approvals and

export-approvals-under-processing from over 60 countries worldwide, the power toperform is going global. Now, as a patented medicinal formulation, you can be assuredthat the secret to a better life is exclusive to you, in your pack of Musli Power X-Tra.


10/55

A Portfolio Designed toDeliver Dividends + Capital

AppreciationStocks with assured returns? Isnt that an oxymoron? Well,

not if you are a stock picker with an eye for generous, steady

dividends. But if stock picking is difficult, stock picking for

dividends is next to impossible. The reasons are many. Out of

the 111 capital market segments starting from Abrasives

and ending in Vanaspati, we couldnt find barely a dozen

The Good and Bad of CoffeeIt's a pleasant morning ritual too painful to part with. But is coffee

good for your health? Similar to alcohol, the studies seem to

seesaw back and forth. So when you're considering your morning

coffee, here are some health facts to keep in mind:

Inside the Next-Gen BoeingAir India is Buying

787Dreamliner is the first major airliner to use composite materials

for the body that increases fule efficiency by 20%.

The 787 Dreamliner program may be three years behind schedule

and battling a legacy of delays, but that isn't stopping Boeing from

building the next generation airplanes one after another.

ContentsContentsApril 2011

iant Chinese EconomyCreating Demand forSuper Ships

BZ IPO: Canthe Valuationbe Attractive?

Reaching out for gloryIt cant get any bigger than this. 14 teams fight it out to grab hold of

that one coveted trophy: The ICC Cricket World Cup. The preparations,

of all the 14 teams, leading to this mega event has been pretty good .

The target of each team would be to reach Mumbai, which hosts the WC

Final and grasp hold of the biggest prize in cricket. Here is a quick

Foods to Sleep Better5 Foods to SleepWorseG T 5


11/55

Science Proves MeditationWorks, Says Effective for 7Common DiseasesParticipants in an 8 week mindfulness meditation class experienced

structural brain changes including increased grey-matter density in

the hippocampus, known to be important for learning and memory,

and in structures associated with self-awareness, compassion and

introspection. This is the first research to document meditation-

produced changes in the brain. Previous research has identified

5 BAD THINGSBusinesses Assume

About CustomersThey steal. Theyre overgrown children.They only want a deal. Oh, the things

companies think of us, their valued

customers!

A Rolls-Royce that Runs at

90 Paise Per Km, But CostingRs. 7.30 Crore!An electric powered Rolls-Royce limousine is set to hit the road

within days, the luxury British car maker has confirmed.

LIC Readies Itself forChallenges on All FrontsLife Insurance Corporation of India is recognizing that the new

decade the industry is in is undoubtedly about increasedchallenges, and is getting ready on all fronts. It is raising cash

by planning to divest major long-term investments like in IL&FS,

which is expected to be a major profit-booking for the insurance

hen Is BadPublicity Good?

ancer Fear RaisedOver Coke & PepsiIngredientC W

hat DoesHappiness Mean?W


12/55

articipants in an 8 week mindfulnessmeditation class experienced structuralbrain changes including increased grey-

matter density in the hippocampus,known to be important for learning and memory, andin structures associated with self-awareness,compassion and introspection. This is the first researchto document meditation-produced changes in thebrain. Previous research has identified differences inbrain activity and structure between practisedmeditators and non-meditators.

Researchers noted that long-term meditation altersbrain-wave patterns, with greater activity in braincircuits involved in attention. They also found thatbrain regions associated with attention and sensoryprocessing were thicker in meditators than in controls.The question was whether people with a thicker braincortex in areas associated with awareness and sensoryprocessing were more likely to meditate.

The current study is the first to document that thesestructural changes are in fact produced by meditation.

"This study demonstrates that changes in brainstructure may underlie some of these reportedimprovements and that people are not just feelingbetter because they are spending time relaxing," saidstudy author Sara Lazar, PhD, of the MGH Psychiatric

COMMONDISEASES

Neuroimaging Research Program.

During the study MR images of participants' brainstructure were taken two weeks prior to and

immediately following an eight week mindfulnessbased stress reduction programme. MR brain imageswere also taken of a control group over a similar timeinterval.

The meditation courseconsisted of weeklymeetings includingguided meditation andaudio meditations to do at home on a daily basis.Analysis of MR images found increased grey-matterdensity in the hippocampus, known to be important

for learning and memory, and in structures associatedwith self-awareness, compassion and introspection.Participant-reported reductions in stress also werecorrelated with decreased grey-matter density in theamygdala, which is known to play an important rolein anxiety and stress. "It is fascinating to see the brain'splasticity and that, by practicing meditation, we canplay an active role in changing the brain and canincrease our well-being and quality of life." says BrittaHlzel, PhD, first author of the paper and a researchfellow at MGH and Giessen University in Germany.

SCIENCE PROVES

MEDITATIONWORKS,EFFECTIVE FOR

7

H E A L T H

SeasonalMagazine


13/55

Further health benefits of meditation

Several studies designed specifically to understand thebeneficial effects of meditation have shown that meditationhelps to prevent heart disease, reduce pain, reduce bloodpressure, reduce cholesterol, decrease anxiety and helpmanage asthma.

Meditation has been shown to increase alpha waves (relaxedbrain waves) and decrease production of the stress hormonecortisol. It appears that some of the positive physical changesassociated with meditation have their roots in stressmanagement.

Conditions benefitted by meditation

Pain: There is a body of research work indicatingthat meditation can reduce chronic pain3. One notable studyconducted at the Texas Tech University found that meditation

in conjunction with traditional medicine enhances theeffectiveness of western medical treatment. In another studypublished in the Journal of Behavioural Medicine, patientssuffering from backache, chronic migraine and tensionheadaches were able to significantly reduce pain medication.Another study found that people who meditate regularly findpain less unpleasant.

HIV: There is emerging evidence from other studiesthat shows that meditation and behavioral stress-managementprograms can buffer HIV declines in HIV-positive people.

High Cholesterol:In two prospective,random assignment studies, meditation reduced totalcholesterol over a relatively short period (three months) aswell as a long period (11 months).

Anxiety and Depression:Since the early sixties, scientists have speculated thatmeditation improves mental functioning. Meditationdecreases oxygen consumption, heart rate, respiratory rate,and blood pressure, and increases the intensity of alpha, theta,and delta brain waves, the opposite of the physiologicalchanges that occur during the stress response.

Diabetes: Meditation also aids in controllingblood sugar levels. Researchers at the University of Virginiahave shown that following meditation, reduced stress levelscorrelate with a decrease in blood glucose levels.

Hypertension: Besides its role as a stressbuster, meditation also reduces blood pressure andcontributes to the overall reduction in risk of cardiovasculardisease.Meditation is more that just a way for us to get intouch with ourselves and calm a busy mind. It appears thatmeditation has a direct effect on the physical body, brainactivity and underlying brain structure. So what are you

waiting for?SeasonalMagazine


14/55

It's a pleasant morning ritual too painful to part with. But iscoffee good for your health? Similar to alcohol, the studies seemto seesaw back and forth. So when you're considering yourmorning coffee, here are some health facts to keep in mind:

The Good

1. Coffee Reduces YourRisk of Diabetes

In a 2005 review of nine studies,researchers found that for thosethat drank four to six cups of coffeeper day, versus only two or fewer,their risk for Type 2 diabetesdecreased by almost 30 percent.The number decreased by 35percent when people drank morethan six cups per day. And if you'repicturing yourself running aroundthe office with your eyes buggingout of your head, no worries

because caffeinated and decaffeinated coffees provided muchthe same results.

2. Coffee Fights FreeRadicals

We often forget that coffee isactually a plant and like all plantfoods, the coffee bean containsmore than 1000 naturally occurringsubstances called phytochemicals,

which may help prevent disease.Many of these phytochemicals areantioxidants which protect the cellsfrom damage from free radicals.

3. Coffee ImprovesMemory and Cognition

Researchers reported thatvolunteers who drank caffeinatedcoffee in the morning performedbetter than nondrinkers on tests

that involved learning newinformation. Coffee can alsoimprove cognitive function as weage. One study found thatcombining coffee with a sweet treathad an even bigger impact.According to study researcherJosep M. Serra Grabulosa, fromthe Department of Psychiatry andClinical Psychobiology at

Universidad de Barcelona: Ourmain finding is that thecombination of the two substancesimproves cognitive performance interms of sustained attention andworking memory by increasing theefficiency of the areas of the brainresponsible for these twofunctions. This supports the ideaof a synergistic effect between twosubstances, in which each oneboosts the effect of the other.

SeasonalMagazine

HEA L TH


15/55

skin. This is a result of dehydrationwhich is the worst thing for yourskin. So when you're drinking thatmorning cup or two, make sure thatyou're pairing it with water. Evenbetter, add 1 tablespoon of chiaseeds to your water and let themsit for 30 minutes. The chia seedskeep you even more hydrated than

regular water.3. Coffee Can ActuallyCause Weight Gain

The blood sugar fluctuations thata caffeine high produces cancontribute enormously to cravings,according to iVillage. Coffee isalso socially connected to food.For example, we pair coffee withdessert or that morning powdereddoughnut. Additionally, when we

crash from our caffeine high that'swhen we reach for all sorts of fattysnacks to keep us going.

4. Conventional CoffeeIs Laden with Pesticides

The coffee plant is one of the mostheavily sprayed crops. It's coatedwith chemicals, pesticides, andherbicides, nothing you'd want to

be ingesting. If you do drink coffee,make sure that it's the organicvariety, free from assortedchemicals that leech into ourground water and can make us sickdown the road. If you switch todecaffeinated coffee, make sure thecaffeine is removed in a naturalway without the use of chemicalsto do it. Often times, conventionaldecaffeinated coffee has morechemicals than regular.

The Bad1. Coffee Can IncreaseOsteoporosis

Its true that coffee can cause thebody to excrete calcium in urine.We don't want the body to rid itselfof calcium because this can leadto osteoporosis. According to TheDiet Channel, about five

milligrams of calcium is lost perevery six ounces of coffeeconsumed. But these calciumlosses can be counter balancedwith two tablespoons of milk oryogurt per cup of coffee.

2. Coffee CausesWrinkles

Even though coffee hasantioxidants, if you drink too muchof it, it can cause wrinkling of the

THEGOODAND BAD

OFCOFFEE

THEGOOD

AND BAD

OFCOFFEE

SeasonalMagazine


16/55

You've heard it a thousand times: if you want to fall asleep you have togive up caffeine. So you've done that and you still can't seem to sleepthrough the night. Well, your diet has a huge bearing on the way youfeel especially if a sleep deficiency has become a part of your life.Choose foods that promote sleep rather than keeping you up all night.

5

1. Pumpkin Seeds

Pumpkin seeds are a great sourceof magnesium which serves tocalm the body down. Magnesiumhelps to relieve the stress that cankeep us up all night. Just 1 oz. ofpumpkin seeds has 151 mg of mag-nesium, making it one of the mostmagnesium-rich foods out there. 2. Cottage Cheese

Cottage cheese contains tryp-tophan, a sleep inducing aminoacid that relaxes the entire body

and mind. If you don't do dairy youcan also find tryptophan in soymilk, tofu, hummus, and lentils.

3. Sesame SeedsSesame seeds are rich in trytophanbut they're also high in carbohy-drates with a medium protein con-tent, perfect for before bedtime.

4. Brown RiceWhole unrefined grains like brownrice have a calming effect on themind. They soothe the nervous sys-tem so that the mind stops movinga mile a minute and you can fallasleep. Also consider oats for asimilar effect.

5. SpinachChlorophyll-rich foods like spin-ach help you get to sleep. Spinach,like pumpkin seeds, is also loadedwith magnesium, which calms andde-stresses the entire body.

SeasonalMagazine

HEA L TH

Foods to

Sleep Better


17/55

to Sleep Worselikely to awaken in the middle ofthe night.

5. ChocolateChocolate can elevate your energylevels with bioactive compoundslike tyramine andphenylethylamine. Chocolate alsocontains sugar which wakes you upas well as the other obvious culprit,

caffeine.

3. BaconBacon contains tyramine, whichincreases the release ofnorepinephrine, a brain stimulantthat keeps you up. Others foodsthat contain tyramine includechocolate, eggplant, ham, potatoes,

sauerkraut, sugar, sausage,tomatoes, and wine.

4. AlcoholWhile many of us drink to relaxthe body and mind, the fact of thematter is that wine, beer, and spiritscan keep you up at night. This isespecially true if you drink morethan one. While alcohol can makeyou tired in the short run, you're

1. RefinedCarbohydratesThese drain the body of vitamin B,which the body needs to releaseserotonin. When the body can't get

enough serotonin, tension, fear,and depression can keep you up allnight.

2. MSGMonosodium glutamate (MSG),often found in Chinese food,causes a stimulant reaction in somepeople. MSG is almost alwaysfound in processed, prepared, andpackaged foods.

5 Foods

SeasonalMagazine


18/55

Inside the

Next-Gen BoeingAir India is BuyingDreamliner is the

first major airliner touse composite

materials for the body that increasesfule efficiency by 20%.

The 787 Dreamliner program maybe three years behind schedule andbattling a legacy of delays, but thatisn't stopping Boeing from buildingthe next generation airplanes oneafter another.

Yesterday, as the last act of a three-day media extravaganza timed toBoeing's Sunday unveiling of the747-8 Intercontinental, I got achance to take a first hand look atthe Dreamliner assembly line.

By now, the story of the 787 is well-chronicled. Originally unveiled onJuly 8, 2007, (07/08/07) the plane

All that drama aside, asan airplane nut, it was

a lot of fun to get a

chance to see the 787assembly line in

person. For one thing,there's nothing like

seeing industrialproduction on the scale

of Boeing's Everettplant said to be the

largest building in theworld, by volume.

was supposed to take its first flightlater that year and begin carryingpassengers in the spring of 2008.But one delay after another, causedby mechanical problems, work

stoppages, supplier slowdowns,and even an on-board fire, has todate kept the all-new plane out ofthe hands of Boeing's carriercustomers.

But it has made its first flight aswell as many subsequent flightsand in a media briefing today,Scott Fancher, the vice presidentand general manager of the 787program, reiterated what Boeinghas said previously: that it will

hand the plane over to its launchcustomer, All Nippon Airways,sometime in the third quarter ofthis year.

SeasonalMagazine

TECHNOLOGY


19/55

All that drama aside, as an airplanenut, it was a lot of fun to get achance to see the 787 assembly linein person. For one thing, there'snothing like seeing industrial

production on the scale of Boeing'sEverett plant said to be the largestbuilding in the world, by volume.For another, because of itsadvanced body made fromcomposite materials rather thanmetal seeing the 787 in itsunfinished form is downright cool.

Rather than having the standardbrushed metal look common toother in progress Boeing planes, theDreamliner fuselage comes

delivered to Everett via thegargantuan custom cargo 747known as the Dreamlifter with apristine glossy white primer. Thatmakes the plane look clean andpromising in a way that the othersthat I've seen in progress in Everetthaven't.

But that's neither here nor there. AsBoeing moves toward putting theDreamliner in the hands of ANA

and other carrier customersincluding Air India, for which oneof the planes I saw was being builtit's an important sign that it is

turning the planes out at a rate oftwo aircraft a month.

The company line is that Boeingwill build between 25 and 40 747-8 Intercontinentals and Dreamliners

this year, split roughly 50/50. ButFancher explained that by late 2013,when the aviation giant's new SouthCarolina assembly plant is up andrunning, it will be turning out 10787s a month.

For now, though, with the plane stillin testing, the planes coming off theline aren't going anywhere. Indeed,until they're certified for flyingpassengers, Boeing isn't even

building out their interiors orputting engines on them. That'sbecause that work, and that gear, isexpensive, and the company feelsit is better to simply stockpile theplanes in Everett where it currentlyhas 24 Dreamliners sitting onvarious tarmacs until certification.At that point, it shouldn't take toolong to get the planes ready fordelivery, though Fancher wouldn'tspecify precisely how long.

Position Zero

As it is currently laid out, theDreamliner assembly line takes up

a single, albeit huge, bay in theEverett plant. When the giantfuselage barrels because they aremade from composite materials, thefuselage is not comprised of body

panels but rather complete tube-shaped sections come off theDreamlifter, they are transportedinto the plant via a massive door.

All Dreamliner parts are first placedin what is called "position zero,"where they will sit for 24 hours toensure that they can all adjust to thetemperature. Next up is "positionone," where all the major parts arestructurally joined. Then it's on to"position two," where the landing

gears are added, making it possiblefor the young Dreamliners toproceed ahead on their own wheels.On any given day, then, Boeing hasfour Dreamliners underconstruction, one each at positionone, position two, position three,and, yes, position four. As youmight expect, each successiveposition means more progresstoward completion.

According to Fancher, Boeing is 80percent through certification testingon its 787 Rolls-Royce engineconfiguration and about 60 percentthrough on certification testing forits General Electric engines. Todate, Boeing has seven Dreamlinersflying in its test program, and thecompany received over theweekend equipment needed fortesting fixes to the power panel thatcaused the fire aboard one of the

planes in November.And while some may be skepticalof Boeing's ability to get the 787 incustomers' hands, Fancher said thecompany is "on track" to meet itscurrent third quarter plan. For now,then, Dreamliner enthusiasts willhave to keep on waiting for theirfirst ride. But for those luckyenough to get to visit the plane'sassembly line here, that wait is justa little bit easier.

SeasonalMagazine


20/55

Facebook has at long last offeredan option to use the encrypted"HTTPS" protocol, a feature it willbegin rolling out today but won'tfinish for a "few weeks." Youshould check now if it's available,and sign up as soon as it is enabledfor your account. The performanceoverhead is minorzippy Gmail,for example, uses HTTPS for ev-erythingand it's an importantstep to keep your Facebook ac-

count safe from being hijacked onan open or poorly secured wirelessnetwork.

By default, Facebook sends youraccess credentials in the clear, withno encryption whatsoever. Switch-

ing to HTTPS is important becausea browser extension called

Firesheep has made it especiallyeasy for anyone sharing your openwireless networkat cafe or con-ference, for exampleto sniff yourcredentials and freely access youraccount. One blogger sitting in arandom New York Starbucks wasable to steal 20-40 Facebook iden-tities in half an hour. HTTPS solvesthis longstanding problem by en-crypting your login cookies andother data; in fact the inventor of

Finally, FacebookCorrects Security Issues

Firesheep made the software toencourage companies likeFacebook to finally lock downtheir systems.

You can sign up for FacebookHTTPS by going to Account Set-

tings and then selecting "AccountSecurity," third from the bottom.Then click under "Secure Brows-ing" if it's there. Facebook sayseveryone should have this by theend of the day, but in the mean-time you might be missing the rel-evant option toggle.

The Facebook Setting You ShouldChange as Quickly as PossibleFacebook is sure taking its sweettime rolling this out. Firesheep hasbeen out for more than threemonths, and the EFF released aplugin for secure Facebook con-nections back in June. Even theHTTPS option is half measure. Itapplies only on the website, not onFacebook's iPhone app.

And HTTPS should really be au-tomatic for all Facebook users, notan opt-in buried in one ofFacebook's famously labyrinthine

settings menus. Facebook seems torecognize this, writing, "We hopeto offer HTTPS as a default when-ever you are using Facebook some-time in the future." Given thatFacebook secures not only intimatepictures and chats but people's cre-dentials on other websites, that fu-ture really can't come soon enough.But if history is any guide,Facebook's users are in for a longwait for proper security.

acebookfinally pro-vided a wayto keep any

random jerk in thecaf from hijackingyour account. But youhave to go out of yourway to enable thisprotection, and youmight have to wait.

INTERNET


21/55


22/55

1. Youre thievesMany businesses assume theircustomers would either be

dishonest or steal from them if leftto their own devices. No wonder:Shoplifting costs businessesupward of $25 million a day,according to one survey. But whenyou believe all customers wouldsteal from you, it becomes mucheasier to steal from them by makingdishonest or disingenuous productoffers and compelling them to payfor a service that should come witha product, like technical support.

2. Youre big babiesCorporates routinely under-estimates the intelligence of its owncustomers by making offers thatinsult them. For example, it isntuncommon for a grocery store toprice a buy-one-get-one-free offerat a steep markup, which makes itless advantageous than simply

BusinessesAssumeAboutCustomers

buying one. The store assumescustomers will see free and turnoff their brains. It doesnt helpwhen they actually do.Underestimating their intelligenceonly encourages employees to treatcustomers like kids or worse,sheep who will blindly follow anyorder.

3. You only wantone thingEntire industries have changedtheir business models because they

assumed people only want onething: cheap products. Often, theyblame these decisions on customersurveys which say, time and again,that they only want cheap products whether theyre airline tickets orelectronics. But the surveys misleadthem. Customers may be price-conscious, but they also care aboutquality. They dont want to be nickel-and-dimed with fees when they buyan airline ticket, nor do they want

their gadgets to break down after a

few months. No, customers dontonly want one thing.

4. Youre fickleHeres another dangerousassumption: That customers arebasically not loyal. In order to keepthem, you have to either removeessential services from your basicproduct (like airline tickets) andthen give them back to only your

most loyal customers, like elite-level frequent fliers, or you haveto trap them with an onerouscontract, like cell phones that forceyou to sign two-year contracts.Thats absurd. Providing a goodservice will keep customerscoming back, as ever. Take toomuch away from the product, ormake it too restrictive, and it willonly drive customers away.

5. You dontunderstand we have abusiness to runWere not a nonprofit. We have abusiness to run. How often haveyou heard that? Its repeated sooften to me, as a consumeradvocate, that Ive lost count. Buttheres an assumption thatcustomers just dont understand the

hey steal. Theyre overgrownchildren. They only want adeal. Oh, the things

companies think of us, their valuedcustomers!

5 Bad Things

SeasonalMagazine

CUSTOMER RELATIONS


23/55

basics of business. And indeed, many dont. When they have a grievance,they often ask for the world, which suggests they have no understandingof how a business operates. Again, thats not necessarily true. Manycustomers do understand, but use an over-the-top request as a bargainingtactic. No, not all customers have MBAs, but they do understand thatbusinesses arent charities.

So whats the point of covering these unfortunate assumptions? Because,as a customer, its useful to know what youre up against when you goshopping. Owners and employees may believe youre dumb, dishonest,cheap, disloyal and ignorant. And as you know, nothing could be furtherfrom the truth.

thieves

only wantone thing

big babies

dontunderstandwe have a

business torun

fickle

They dont want tobe nickel-and-dimedwith fees when theybuy an airline ticket,

nor do they wanttheir gadgets to

break down after afew months.

SeasonalMagazine


24/55

Reaching outfor Glorycant get any bigger than this. 14 teams fight it out to grab hold of thatone coveted trophy: The ICC Cricket World Cup. The preparations, ofall the 14 teams, leading to this mega event has been pretty good .The target of each team would be to reach Mumbai, which hosts the

WC Final and grasp hold of the biggest prize in cricket. Here is a quickanalysis on the top 6 teams who will be fighting for realizing one single dream -the ICC Cricket World Cup.

SeasonalMagazine

Cricket Carl Jaison


25/55

SeasonalMagazine

INDIAMany feel this is Indias bestchance to win back the cup for thesecond time, having won the 1983edition. Bolstered by a team

having the likes of Tendulkar, andSehwag, Indians are feeling thatthis time around its now or never.Arguably, the most talented lot ofthis WC, the team would love toget hold of that trophy for their die-hard fans. Indians were off to agood start with 2 convincingwarm-up victories against themighty Aussies and New Zealand.A co-host, along with Sri Lankaand Bangladesh, India will be

assisted by the spin-friendly tracksof the sub-continent and beinggood players of spin, they pose abig threat to any team facing offwith them.

SOUTH AFRICAThe South Africans go into thisWorld cup as one of the primecontenders and this time aroundthey would surely like to live to

the expectations of their fans backhome. Needless to say, the SouthAfricans hold the dubious recordof faltering in big events,something they need to improveon. They have been given theunique tag of - The Chokers.They are a tough team to playagainst and they showed that witha thumping win over the Windiesin their first match of this edition.Historically, South Africa has

heavily depended on their pacebowlers to make a mark. But,against the Windies they showeda change in strategy by fielding 3regular spinners reflecting theirtactical and clever approach ofteam selection. They still havefiery pace bowlers in their ranksand the spinners too showed whythey are no pushovers. Definitelythe team to beat!

Captain: Graeme SmithPlayers to watch out for: AB De Villiers,Faf Du PlessissStrengths: Experienced batting line-upand a brilliant pace attack.Weakness: May find acclimatizationdifficult and looses track in big games.

Captain: Mahendra Singh Dhoni

Players to watch out for: SachinTendulkar, Virat Kohli

Strengths: Batting is Indias strength.

They have the ability to post hugetotals batting first and each player isa potential match winner. Crowdsupport will come in handy.

Weakness: A rusty pace-bowling unitand inability to chase down mammothtotals are a cause of worry.

Captain: Ricky Ponting

Players to watch out for: ShaneWatson, Mitchell Johnson

Strengths: comes in with a goodreputation making them a verydangerous unit. Can spring asurprise through their pacebowling department having thelikes of Lee, Johnson and Tait.

The Australians began theircampaign as the No.1 ODI side.But this Aussie outfit isnt likethe previous golden generationof the Warne, McGrath,Gilchrist etc. But Australia, stilland will, always remain a toughopponent to beat consideringtheir fabulous record in WorldCups. They have remainedunbeaten in their last 31 WCencounters and that itself will

bring shivers down the spinesof many a team. They are thedefending champs for the thirdtime in a row having won the1999, 2003 and 2007 Worldcups. Australia comes into thisevent on the backdrop of a 6-1drubbing over England athome. If they can put their acttogether ,there is no reason whythey cant do it again.

AUSTRALIA


26/55

The English are a much moreconfident squad which theyproved by drawing a nail-biting ,cliff-hanger of a game against

favourites India. The gameshowed that the England team canfight till the finish and can playaround their charismatic skipperAndrew Strauss, who proved hismettle by scoring a breath-taking158 in quick time. They are toutedas the dark horse of this WC andtheir job is pretty clear and simple:upsetting the top teams. They werebeaten by Australia in a bilateralseries (6-1), leading to the WC, butevery team realises that the score-line cant be taken into much ofan account considering theirenergetic and positive start to thismega event.

Controversies, Match fixing andallegations have been followingPakistani Cricket ever since thedark age of cricket. But, on the

cricketing aspect, Pakistan arefirm favourites to lift the ICCCricket World Cup. By beating SriLanka in the latters den is not apiece of cake and this has sent outa strong message to all those whodream of holding aloft the prizedpossession. Pakistan was aprospective co-host but politicalunrest back home has resulted theICC to strip them off match rights.Solely for this reason , the bad

boys of cricket will want to winthe trophy for their cricket-frenzyfans back home in Pakistan. Theyhave the ability to go all the wayand the team would love to restoreinternational cricket back inPakistan . One way of doing thisis to win back the heart of the ICCand the millions back home.

SRI LANKA

A team having the likes ofMuralitharan, Jayawardena,aand Malinga are definitely ateam to reckon with. They arethe runners-up of the 2007 WCand will surely want to reach outfor glory in this edition.

Lankans are a good fielding unittoo which gives them an edgeover their rivals. There is nolack of experience in this teamand having world class play intheir ranks, the Sri Lankans areout to prove their critics wrong.Probable semi-finalists, theLankans are a tough team tobeat in their own den.

Captain: Kumar SangakkaraPlayers to watch out for: Lasith Malinga,Tilakertane DilshanStrengths: They have a deep batting line-upand a very good spin attack which caneffectively utilize juicy, turning wickets...Weakness: like every other subcontinentteam, sri lanka too face problems ofchasing down mighty scores. Their middle-order needs to fire to ensure a smoothentry into the final stages of the WC.

ENGLAND

Captain: Andrew StraussPlayer to watch out for: KevinPietersen, Tim BresnanStrengths: Showed that they canchase down huge targets and

have the players who are capableof playing long innings, someonelike a Jonathan Trott..Weakness: The English have beenpoor on the field letting go offpractically sitters. Their bowlingtoo needs to click as theyve beenhit for more than 250 runs inback-to-back matches, even byminnows Netherlands.

PAKISTAN

Captain: Shahid Afridi

Players to watch out for: Umar akmal,Shahid afridiStrengths: batting prowess is pakistanskey to success. They playb their cricketfearlessly thereby creating thepossibilities of causing huge upsets.Weakness: The opening slot has beenwhere Pakistan has juggled with themost, trying out more than 10 differentplayers in the past year or so.Pakistans complacency may lead totheir downfall too


27/55

h, to be young again.

Three travelers were

selected via an online

vote to go on a year-

long adventure that took them

through 186 countries covering275,000 miles. This event was

Coca-Colas Expedition 206. The

participants were Tony from

Munich, Germany; Kelly from

Martelange, Belgium, and

Antonio from Mexico City,

Mexico.

The goal of this boondoggle was towhat makes people happy around the

world. Upon their return to Atlanta, Icaught up with them for this interview.

Q: Cutting to the chase, what makes

people happy around the world?

A:Family and friends, food, sports,music, health those are the mainanswers we have gotten. Its all aboutsharing with others.

Q: Nobody mentioned money?

A: Very, very few people mentionedmoney. When they did, it wasnt aboutloads of money for the sake of buying

Mean?stuff or being rich. It was more abouthaving more money for the freedomto travel more or spend more time withfriends and family and things like that.

Q: Do you think that people are more

different or more similar around the

world?

A: People definitely have more thingsin common than differences. Whetheryoure in Asia, South America orEurope you have the same idea of whatmakes you happy.

Q: If you could give Barack Obama

one piece of advice, what would it be?

A: Our experience showed us thepower of bringing people andcountries together by finding sharedexperiences and making meaningfulconnections. That sort of bondinghelps break down barriers. Thatsprobably just as true for one-to-onepersonal connections as it is for bigger-picture relationship building.

Q: What was the most enchanting

country that you visited?

A: This is a tough question becauseeach time we think of this, manycountries come to mind. I would saymaybe some of the Asian countriesbecause they have such a mystical, um,

enchanting feel to them. We reallyliked Japan and Thailand. The feel ofthose places and their cultures arereally something special.

Q: Which country has the best

looking women?

A: The eastern European countriesdefinitely have some of the bestwomen in the world. The formerYugoslavia countries have one of thehighest concentrations of unbelievablybeautiful women in the world.Lebanon isnt so bad either.


looking men?

A: In Latin America there are somesexy men around. They are also thebest dancers! We that found the highestpercentage of of handsome men is inthe Scandinavian countries.


Internet access?

A:Europe, some parts of Asia, and the U.S.

Q: Which country would you pick to

live in?

A: Kelly: I would like to live inArgentina and the Netherlands.

Tony: Germany, Croatia, and Thailand.Antonio: Japan and Iceland.

TRAVEL

Around the world in one year with Coca Cola's Expedition206Tony, Kelly, Antonio

What DoesHAPPINESS


28/55


29/55

tocks with assured returns? Isnt that an oxymoron? Well, notif you are a stock picker with an eye for generous, steadydividends. But if stock picking is difficult, stock picking fordividends is next to impossible. The reasons are many. Out ofthe 111 capital market segments starting from Abrasives andending in Vanaspati, we couldnt find barely a dozen

companies with consistent dividend returns even while maintaining capitalappreciation too. Finally, only 12 stocks passed out from our dividend-schoolwith a first-class. That is, 12 out of 3000 stocks, which is a success percentage

A PortfolioDesigned

to DeliverDividends

+ CapitalAppreciation

SeasonalMagazine


30/55

of not even 0.5%! What madethe screening all the moretough was whether the currentdividend yield was a one-offphenomenon in FY10 or a

stable track-record of returnsduring the past five years. Ofcourse, current or past track-record doesnt guaranteeanything in the future, butchances are that those playerswith a consistently good track-record in dividends are highlylikely to continue thatperformance in the comingyears. Then came the issue ofdiversification. We didntwant your portfolio to sufferdue to setbacks in one, two, oreven half-a-dozen industries.That is why our 12 dividendpass-outs are from 12 differentsectors. The basic bet is on the

52 Wk High : 2094.00

52 Wk Low : 1375.00

Market Cap : 29922.17

EPS (TTM) : 101.41

P/E : 14.78

Book Value : 173.52

Price/Book : 8.64

Face Value : 2.00

Industry P/E : 17.01

Dividend Yield7.59%

Past Wealth Creation8840%

Return on Equity

64.41%

52 Wk High : 53.90

52 Wk Low : 22.50

Market Cap : 23.37

EPS (TTM) : 2.34

P/E : 10.49

Book Value : 38.24

Price/Book : 0.72

Face Value : 10.00


Dividend Yield7.92%


Return on Equity13.05%

HERO HONDAThe undisputed leader in two-wheelers, by way of sales andprofits. Delivers this magic on a

smaller asset base than No. 2player, Bajaj Auto. Lags Bajajonly in market cap. Plans tomore than offset Honda leavingby entering bike exports, andthe booming three-wheelersegment.

Pawan Munjal, MD & CEO, Hero Honda

PAE

Formerly Premier Auto Electric,this Walchand Doshi Groupcompany is a medium-sizedplayer by sales and profits in thewide ranging auto ancilliarysector of the country. But deliversperformance on a lower assetbase than comparable peers.Market cap has space toimprove. Also in home powersolution and solar photovoltaics.

SeasonalMagazine

A Portfolio Designed to Deliver Dividends + Capital Appreciation


31/55

52 Wk High : 143.80

52 Wk Low : 82.70

Market Cap : 2261.16

EPS (TTM) : 11.62

P/E : 8.96

Book Value : 87.26

Market Lot : 1.00

Face Value : 2.00


Dividend Yield7.22%



macro of Indias domesticgrowth, though to balancethings properly, we have beencareful to include a few storieson the global recovery macro.

Then came the issue ofdiversification by capital base,and we have taken care toinclude heavyweights, midcaps, and small caps, so thatyou have the best of threeworlds - the steady capitalappreciation of large caps, thefaster appreciation of midcaps, and the risky butsometimes stunningperformance of small caps.So, we know you are thirstingto know what kind of dividendyields we have targeted. Well,our top dividend yield atcurrent market price is 7.92%in a auto ancillary player, and

Dividend Yield6.19%


Return on Equity

31.12%

52 Wk High : 218.90

52 Wk Low : 90.00

Market Cap : 301.11

EPS (TTM) : 15.61

P/E : 7.21

Book Value : 142.98

Market Lot : 1.00

Face Value : 10.00


MANGALAM CEMENTThis BK Birla Group company isa medium-range player among

the large cement manufacturers.Slightly more profitable thancomparable players by sales, andalso achieves this on a slightlysmaller asset base. Market capwill rise surely in tandem withcement fortunes.

HCL INFOSYSTEMS

The clear leader by sales andprofits, beating No. 2 players inthese respects by almostdouble the size. But achievesthis only on around double theasset base than peers. Still, ifthe Nokia deal is extended insome way, and Nokias fortunesin India turns around after theWindows tie-up, market cap hasroom to zoom.

Shiv Nadar, Founder - HCL

SeasonalMagazine


32/55

52 Wk High : 204.00

52 Wk Low : 117.50

Market Cap : 60.82

EPS (TTM) : 9.18

P/E : 13.80

Book Value : 115.56

Market Lot : 1.00

Face Value : 10.00

Industry P/E : 6.38

Dividend Yield5.27%



52 Wk High : 103.40

52 Wk Low : 51.40

Market Cap : 189.98

EPS (TTM) : 7.43

P/E : 8.01

Book Value : 27.41

Market Lot : 1.00

Face Value : 5.00



Past Wealth Creation

1444%Dividend Yield

6.64%

our lowest at 5.06% is by anelectric equipment player.However, none of our pickshave a dividend yield below5%, with the average of the

pack being an impressive6.21%. In other words, a Rs. 10lakh portfolio will yield Rs.62,100 yearly in dividendsalone. Of course, that is not all.We have taken care to includeonly those stocks that have ahistory of capital appreciationas well as a future lookinggood. For verifying the pasttrack-record we have computedtheir wealth-creation historyand for verifying the futureoutlook we have provided oneof the best indicators, Returnon Equity. No share with awealth creation performanceless than 200% (except one

PANASONIC CARBONAn affiliate of Japanese giant,Panasonic. A smaller player in

Indias Electrodes / Graphitesegment. But more profitablethan a couple of peers. Marketcap reflects profitability, but hassome room to improve due tosurprises possible due to theinternational connections.

KABRA EXTRUSION TECHNIKA medium to small-sized player in theheavy engineering sector. But notedfor its profitability. And achieves thison a smaller asset base. Market capalso has good room to improve.

Shri. S.V. Kabra, CMD, Kabra Extrusion Technik

SeasonalMagazine



33/55

with 192%) has been included,while no share with an RoE lessthan 12% has been included. Incontrast, there are a couple ofpowerful players in our list

with amazing capabilities like,wealth creation of 30,681% orRoE of 64.41%! All thesecompanies for whom payingback their shareholders is apriority are likely to maintaindividend yields, even when theshare price shoots up. So, it isbasically capital appreciationplus dividend appreciation.And needless to say investingin a dividend-yielding pack isbest done when markets aretrying tofind new bottoms toconsolidate again. So, withoutmaking you read more, here isour pack of 12:

Dividend Yield5.46%



52 Wk High 141.95

52 Wk Low 85.89

Market Cap 225.16

EPS (TTM) 22.04

P/E 4.79

Book Value 77.77

Price/Book 1.36

Market Lot 1.00

Face Value 10.00

Industry P/E 17.46

Dividend Yield5.06%


Return on Equity26%

52 Wk High : 146.75

52 Wk Low : 75.70

Market Cap : 195.56

EPS (TTM) : 4.41

P/E : 21.35

Book Value : 103.47

Market Lot : 1.00

Face Value : 2.00


EASUN REYROLLEA noted player in the ElectricEquipment sector with a diver

sif ied product portfolio ingeneration, transmission, distribution, & industrial products. Notedfor its excellent profitability vis-a-vis comparable peers by sales.Delivers the magic also on asmaller asset base. Market capdefinitely has some room to grow.

GILLANDERS

ARBUTHNOT & COThis 76 year old veteran is nowa diversified player in tea, tex-tiles, properties, engineering, &chemicals. Sales continues to bestrong even though profitabilityneeds to improve. Still, achievesthe sales on a much smaller as-set base that leaves room formarket cap to improve, if profit-ability improves.

SeasonalMagazine


34/55

52 Wk High 590.10

52 Wk Low 308.85

Market Cap 10642.96

EPS (TTM) 18.81

P/E 22.88

Book Value 20.02

Price/Book 20.24

Market Lot 1.00

Face Value 10.00

Industry P/E 24.16

Dividend Yield6.27%

Past Wealth Creation30,681%


52 Wk High 368.15

52 Wk Low 249.00

Market Cap 237072.63

EPS (TTM) 23.27

P/E 11.76

Book Value 102.02

Face Value 5.00

Industry P/E 13.99

Dividend Yield6.03%


597%Return on Equity

18.48%

Naveen Kshatriya, Vice Chairman, Castrol

ONGCThe undisputed leader in OilDrilling & Exploration sector.Sales is 2.41 times that ofnearest competitor. Profit is evenbetter at 5.34 times the No. 2player. Achieves this on thricethe asset base, but who careswith its near monopoly status.Market cap is already gigantic,but will continue to keep pacewith business growth.

CASTROL INDIAThe absolute leader in thelubricants space by way ofsales, profits, and market cap.Sales is 3.7 times higher than

the No. 2 player. Profit is 6.6times higher. And achieves thison just double the asset baseof the nearest competitor. Themarket cap is already huge, butbelieve it or not, it still has roomto improve, if you take this MNCassociates stellar track-recordin delivering shareholder value.

SeasonalMagazine



35/55

52 Wk High : 192.90

52 Wk Low : 92.20

Market Cap : 159.84

EPS (TTM) : 31.21

P/E : 3.22

Book Value : 148.41

Market Lot : 1.00

Face Value : 10.00

Industry P/E : 4.73

Dividend Yield5.22%



52 Wk High 187.80

52 Wk Low 85.00

Market Cap 182.83

EPS (TTM) 24.19

P/E 4.01

Book Value 150.05

Price/Book 0.65

Market Lot 1.00

Face Value 10.00

Industry P/E 5.69

Dividend Yield5.64%


600%Return on Equity

15.70%

Ashok Jaipuria, Chairman & CEO

COSMO FILMS

This Jaipuria Group company hasbeen the pioneers in BOPP filmsin the country, and still continuesto be Indias largest exporter. Withthe acquisition of USA basedACCOs world-leading printfinishing / thermal films business,GBC Commercial, this polypropylene player looks good. Salescontinues to be strong, even whileprofitability needs to improve.Market cap should improve going

forward.

VISAKA

INDUSTRIESA major player in the buildingmaterials industry. Moreprofitable than comparablepeers by sales. Achieves thison an industry average assetbase. Market cap has muchroom to improve.

Vice Chairman, Dr.G.Vivekanand, Visaka Industries

SeasonalMagazine


36/55

veryone loves their computers, and everyone hates their bankers. That'sthe in-a-nutshell takeaway from a recent survey about the perceivedtrustworthiness of a variety of industries.

Survey respondents from 23 different nations were asked how much theytrusted certain fields to "do what is right." Out of 16 industries, technology was consideredthe most trustworthy, followed by automotive, telecommunications, and food andbeverage. Unsurprisingly, the insurance, banking, and financial services industries wereat the bottom, considered nearly 30 percent less trustworthy than technology.

This is great news for Steve Jobs and Google, less great for the banking industry, whichcontinues to struggle with horrible public relations since the near financial collapse in

2008. It's also interesting to see how many people grant masses of leeway to tech andauto, whose list of transgressions is growing if not yet historically significant.

Insurance &Banking Least

Trusted

Tech & Auto MostTrusted Industries,

SeasonalMagazine

MARKET RESEARCH


37/55

obert Nay, the creator ofBubble Ball, recentlydethroned Angry Birdsas the top free game inApple's App Store.

Nay's Bubble Ball, an addictivemulti-level physics game, managedto unperch the mega-popular AngryBirds from the number-one spot onthe free games list in mid-January.

The deceptively simple game getsincreasingly more challenging asplayers move objects around andmanipulate the laws of physics toget a ball through an obstaclecourse to the finish line.

Offering Bubble Ball as a freegame turned out to be a smartmarketing move -- to the tune of 6million downloads. That sets thestage should Nay decide to chargefor his next creation. He has alreadyissued an update for the game with

new levels and an improved lookon the larger iPad screen. If thesuccess of his first game is anyindication, Nay has a bright futurein game development.

Here is an interview with Nay onhis success secrets:

Where did you get theidea for Bubble Ball?

I had played games that had somesimilar ideas, but I mostly came upwith it myself.

How a14 Year OldBuilt the No. 1iPhone Game

Did you have business startupcosts associated with building yourfirst app and launching Nay

Games?

The Apple Developer license theAndroid Market license and thelicense for Corona SDK, which iswhat I used to make Bubble Ball.There were also fees to create thebusiness. We already had a Mac

computer and iPod touch.Why did you decide to start Nay

Games rather than be a singleperson app publisher?

If I started a business, I couldexpand later, possibly with morepeople and games.

Why did you choose to developfor the Apple iOS platform?

I like their devices and have an iPodTouch.

You've been getting a lot ofmedia coverage. Did you initiallydo anything special to promoteBubble Ball?

Not really. Just telling friends andfamily and such.

How does it feel to topple thepopular app Angry Birds out of the

No. 1 spot?

I think it's pretty awesome. I neverimagined my game could be thenumber-one top free game.

Have you faced any challengesas a young entrepreneur?

Probably just getting it started, andgetting brand recognition, which allthis publicity has really helped uswith.

What are your future plans forNay Games?

To make more games and possiblywrite an eBook about iPhone game

development.

Is being a gaming entrepreneurwhat you want to do after finishing

school or do you have otherambitions?

Possibly. I want to do somethingwith computers for my career, likeWeb development or computerprogramming. But being a gamingentrepreneur is definitely a viableoption.

What advice do you have forother app developers?

Shoot for the stars. Put your mindto it and, most importantly, havefun.

Do you have any tips for gettingthrough Bubble Ball Level 12?

Put the triangle under the ball, thenyou have to place a gravity uppiece, then a gravity down piece.If you can't figure it out, check outthe solution.

Most 14-year-olds are watching TV, thinkingabout the school dance and spending waytoo much time on Facebook. Eighth-graderRobert Nay, meanwhile, used his spare timeto build a No. 1 iPhone app.

SeasonalMagazine

ENTREPRENEUR


38/55

In a new study from

Stanford Graduate

School of Business,researchers say in

some cases negative

publicity can

increase sales when

a product or

company is relatively

unknown, simply

because it stimulates

product awareness.

STANFORD GRADUATESCHOOL OF BUSINESSIn2009, after months of scathingmedia reports of cars that couldaccelerate out of control, Toyotahad an extremely expensiveproblem on its hands. Recalls,fines, and plunging sales resultedin losses to the auto manufacturerin the neighborhood of $2 billion.

But bad news isn't always bad forbusiness. After the movie Boratmade relentless fun of the nationof Kazakhstan, Hotels.comreported a 300% increase inrequests for information about thecountry, and a wine described as"redolent of stinky socks" by aprominent website saw its salesincrease by 5%.

In a new study from Stanford

When IsBad PublicityGood?

Graduate School of Business,researchers say in some cases

negative publicity can increasesales when a product or companyis relatively unknown, simplybecause it stimulates productawareness.

"Most companies are concernedwith one of two problems," saysAlan Sorensen, associate professorof economics and strategicmanagement at the business schooland one of the authors of the study."Either they're trying to figure outhow to get the public to think theirproduct is a good one, or they'rejust trying to get people to knowabout their product. In somemarkets, where there are lots ofcompeting products, they're morepreoccupied with the latter. In thatcase, any publicity, positive ornegative, turns out to be valuable."

Looking at 240 fiction book titlesreviewed by the New York Times,

investigators found that positivereviews, not surprisingly, alwaysincreased sales by anywhere from32 to 52%. For books byestablished authors, negativereviews, also not surprisingly, ledto a 15% decrease in sales.

For books by relatively unknownauthors, however, negativepublicity had the opposite effect,increasing sales by a significant

45%. Follow-up studies affirmedthe reason: Even bad reviews drew

attention to works that otherwisewould have gone unnoted.Moreover, the "negative"impression bad reviews createdseemed to diminish over time.

In another study, participants readbook reviews that were eitherpositive or negative, on bookspenned either by well-known ornew authors. Some participantswere asked immediately to ratehow likely they would be topurchase such books, while otherswere given an unrelated task andlater asked if they would buy thebook.

For well-known books, negativepublicity resulted in less likelihoodof purchase, whether participantsreported their preferences rightaway or after a delay. However, forunknown books, the negativepublicity did not affect the

likelihood of purchase after adelay.

"This suggests that whereas thenegative impression fades overtime, increased awareness mayremain, which can actually boostthe chances that a product will bepurchased," explains Sorensen,who authored the study with JonahBerger, PhD '07, now a facultymember at the Wharton School,

SeasonalMagazine

MARKETING


39/55

and alumnus Scott Rasmussen, BA'03, a Stanford undergraduateeconomics and mathematicsundergraduate at the time theresearch was being conducted.

The research indicates that newentrants may have little to losewhen it comes to publicity of anykind the key is simply to getseen. "Smaller producers," theauthors write, for example, "maywant to allow, or even fan, the

flames of negative publicity."Indeed, bad press, they suggest,may even serve as a form of directmarketing that can "slip under theradar" and be unrecognized as

such. Brand names, on the otherhand, have more at stake, asMcDonald's saw when a rumorcirculated that it used worm meatin its hamburgers: Sales decreasedby more than 25%.

Might the virulence of the negative

PR have bad effects, no matterwhat? When might scandalsunrelated to the quality of theproduct about the CEO or starassociated with it be

advantageous or disadvantageous?How exactly does publicityinfluence word of mouth, memory,and exposure to products? Suchquestions, say the authors, mayoffer interesting avenues for futureresearch.

SeasonalMagazine


40/55

iPhone owners andiPhone enthusiastsare watchingstunned as Google'sAndroid phones arefast overtaking them

in US and worldwidemarkets. Here is whyGoogle looks all setto do a Windows oniPhone. Will Applelose the mobile battlejust like it's Mac lostthe PC battle toMicrosoft?

Better Options inHardware & Software

Android Phones are available notfrom just one manufacturer, butseveral major players likeMotorola, HTC, Samsung,SonyEriccson etc, as well asemerging players like India'sMicromax. And everymanufacturer including Nokia isexpected to come up with an

Android phone, simply because

8 Reasons WhyYou Should BuyAn AndroidPhone InsteadOf An iPhone

G ADG E T


41/55

they can't afford not to. Coming tosoftware, the Android Marketplaceis already bigger than IPhone'swith thousands of the best appdevelopers writing theirapplications for Android. In fact,

there are free Android apps formost software needs at themarketplace. And Android'sstrategy of embracing all carriers /networks unlike IPhone's narrowselectivity of carriers is a big plus.

Better Screen SizeWith iPhone, you have one option forscreen size: 3.5 inches. But severalAndroid phones such as the Atrix,Droid X, HTC EVO, and Nexus Soffer screens 4 inches or larger. Thatextra space is excellent for users wholike to watch movies, play games, or

view full web pages on their phone.

Better CustomizationAndroid phones give you a ton ofoptions for customizing your homescreen. You can add live widgetsthat receive constant updates onweather, RSS feeds, and Facebookor Twitter updates. You can also

bookmark your favorite contactsdirectly on the home screen so youcan dial them with just a tap.

Better CameraMany Android phones like theDroid Incredible and the HTCEVO 4G have 8 megapixelcameras and shoot 720p HD video.While the iPhone 4 can shoot HDvideo, it only has a 5 megapixel

camera.

Play HD Video on TVThere are many Android devicesthat offer HDMI ports for playingHD video on your big screen TV.Since it's unlikely the iPhone willever have a port other than thestandard iPod connector, you'llnever be able to watch true HD onyour TV by plugging it in.

Better MemoryMost Android phones will allowyou to expand and swap yourstorage with a removable SD card.This is useful for those who wantmore space for music, video, andapps than their phone allows out

of the box.

Better ProcessorsStarting with the Atrix, we'rebeginning to see Android phonessport dual core processors that canoffer amazing speed for yourphone. We put one through itspaces and were impressed with theresults. The downside? All thatprocessing power will kill your

battery.

Android is Moving to4G SoonThere's a huge wave of 4G Androidphones hitting the market this year.And that's on top of the handful thatare already available from Sprintand T-Mobile. The consensusseems to be we won't see a 4GiPhone until 2012 at the earliest.


42/55

Based around the existing

300,000 Rolls-Royce Phantom,the electric -powered version willbe re-chargeable from the domesticmains and with zero emissions.

The standard petrol poweredPhantom achieves only around 15miles to the gallon while theelectric Rolls-Royce will costaround 2p a mile to run - providingyou can afford the price tag whichis likely to be not far short of

1million.The new car is to be unveiled tothe world at the Geneva MotorShow on March 1. It has thecodename EXP 102 - the EXPstanding for 'experimental.

Traditionally, the firm produces afully running 'experimental' car totake around the world to showsuper rich clients, before takingorders and putting the starting theproduction version.

AR

olls-R

oycethat Runs at90 Paise PerKm,But Costing Rs. 7.30 Crore!

The company boasts Paris Hilton

and Cheryl Cole among its wealthycustomers.

There has been speculation for twoyears that Rolls-Royce wasplanning a top-secret electricmodel. This intensified in Januarywhen Rolls-Royce's boss, underintense media questioning,admitted it would be 'a good idea.'

Mr Torsten Mueller-Oetvoes

confirmed at the time that alloptions for alternatively-fuelledvehicles were being considered.

In a statement the company basedat Goodwood in Sussex said:'Rolls-Royce Motor Cars todayconfirmed the development of102EX, a one-off, fully electricpowered Phantom, to debut at the

n electric powered Rolls-Royce limousine isset to hit the road within days, the luxuryBritish car maker has confirmed.

SeasonalMagazine

LUXURY


43/55

Geneva Motor Show on 1 March2011.

The car will tour during 2011,serving as a test bed to gather abank of research data which will

be crucial in informing futuredecisions on alternative drive-trains for Rolls-Royce Motor Cars.'

Chief executive officer TorstenMller-tvs, speaking from thecompanys headquarters inGoodwood said: 'We haveengineered the worlds first batteryelectric vehicle for the ultra-luxurysegment.

'With this vehicle, we begin an

exploration into alternative drive-trains, seeking clarity on whichalternative technologies may besuitable to drive Rolls-Royce

motor cars of the future.'

A Rolls-Royce spokesman added:'Rolls-Royce produces cars thatrepresent the pinnacle in luxuriousmotoring for the worlds most

discerning customers.With 102EX, also known as thePhantom Experimental Electric(EE), it is the companys intentionto carefully test the opinions andreactions to alternative drive-trainoptions of a range of stakeholdersincluding owners, enthusiasts,members of the public and themedia.'

He added: '102EX will serve as a

working test bed for a global tourthat takes in Europe, the MiddleEast, Asia and North America.Through test drives, owners will be

given the opportunity toexperience an alternative drive-train technology and tofeedbacktheir experiences,thoughts and concerns directly to

Rolls-Royce.''As one of the companys EXmodels it will serve to begin adialogue with existing owners andstakeholders, posing as well asanswering questions of itsaudience.

These include the cars ability todeliver an acceptable rangebetween re-charges and to operatein extreme weather conditions. But

also to benchmark reliability andquality against customerexpectations of the worldspinnacle automotive brand.'

SeasonalMagazine

Paris Hilton is a Rolls Customer


44/55

Mr Mller-tvs. 'I must beconvinced that any alternativedrive-train we choose for the futuredelivers an authentic Rolls-RoyceexperienceIt must be a technologythat is right for our customers, our

brand and which sets us on a soundfooting for a sustainable future.'

The super-green car for the wealthywill be on the road in time for the2012 Olympics where parentcompany BMW will beshowcasing its ground-breakingelectric and environmentally-friendly technology to the world.

The company's flagship 300,000Phantoms currently manage just 15

miles to the gallon.There has been intense speculationover the last two years that Rolls-Royce was planning a top secretelectric car.

Mr Mueller-Oetvoes increased thatspeculation when he told the DailyMail before Christmas that anelectric or alternatively-fuelledexperimental Rolls-Royce modelwould be a good idea.

BMW, which also owns British-based MINI, has already launchedan electric powered MINI-E whichcan be re-charged from the mains.

With the worlds eyes watching the2012 Olympics - where parentcompany BMW will be showingoff their low-emissions cars to ferry80,000 VIPs to and from venues -it could be the perfect opportunityto showcase just such a vehicle

running on electric power, or evena fuel-cell.

British gangster movie directorGuy Ritchie, former husband ofMadonna, took delivery of onebefore Christmas. Traditionally,Rolls-Royce has produced one-offexperimental models to showcaseto potential the luxury carcompanys latest technologicaladvances.

When the media pressed MrMueller-Oetvoes before Christmasthat a super-green electric Rolls-Royce using the latest ine n v i r o n m e n t a l l y - f r i e n d l ytechnology for the super-rich witha conscience would make an idealnew experimental model, heacknowledged it would be a goodidea.

Rolls-Royce announced recordannual car sales in 2010 - up171per cent on 2009 and more than

double the previous record of1,212 cars set in 2008. In 2009 thecompany sold 1,002 cars.

The USA remained the biggestsingle market for Rolls-Royce in2010, followed by China and theUK with all areas showingsignificant growth, particularly inAsia Pacific, the USA and theMiddle East.

Wealthy women, like Paris Hilton

buying the smaller baby Rolls-Royce Ghost models are fuellingthe boom in sales from thecompanys hi-tech factory.

Wealthy women buying the smallerbaby Rolls-Royce Ghost modelsare fuelling the boom in sales fromthe companys hi-tech factory is inthe grounds of the Earl of MarchsGoodwood estate.

'A degree of sobriety': Although

sales are bucking the economicgloom, Rolls-Royce boss did admitthat colour schemes are more intune with the downbeat mood, witha shift from 'bling' to more subtleinterior shades

Pop star and Geordie X Factorjudge Cheryl Cole has one of the196,000 cars, and Britishgangster movie director GuyRitchie, former husband ofMadonna, took delivery of onebefore Christmas.

The company sells about threeGhosts to every one Phantom. MrMueller-Oetvoes told the DailyMail that women are attracted to

the cars masculinity and nowaccount for up to 10 per cent ofsales of the Ghost, a more compactand less formal Royce saloonthan the massive 300,000Phantom.

'Women love their Ghosts. But theyare not buying a car for women. Rolls-Royce is a male brand. And womenlike that. Its a nice masculine car.'

But female customers do like to

customise their interiors with a morefeminine choice of colours anddetailing, leathers and stitching, hesaid.

Although sales are bucking theeconomic gloom, the Rolls-Royceboss did admit that colour schemesare more in tune with the downbeatmood, with a shift from bling tomore subtle interior shades: Theresa degree of sobriety.'

In preparation for the Geneva debutof its electric car , Rolls-Royce willlaunch the websitewww.electricluxury.com this week, aportal to fuel a wider global debateseeking views on the question ofelectric luxury from media, VIPs andstakeholders.

The site will also deliver regularupdates of the cars progress whileon tour.

Guy Ritchie is a Rolls Customer

SeasonalMagazine


45/55

onathan Blow, creatorof cult indie gameBraid has said socialnetwork gamingforces players to ma-

nipulate friends.

Social network games have beenaccused by developer JonathanBlow of transforming friends into

resources and not encouraging realfriendship.

Blow, who is well known for hisoutspoken approach to videogames, told PC Gamer that he feltsocial games were trying to takethe maximum amount while tryingto give the minimum amount. Videogames such as World of Warcraftor Counter-Strike allow players tomeet new people via clans or

guilds, whereas those embeddedwithin social networks require youto exploit those you already know.

Are Facebook

Games Evil?The thing about these gamesthough is theyre made to look re-ally light and friendly or whatever.So its very difficult especially forsomeone to think about games andhow their design affects the world which is most people in the world,they dont think about that, right?Its very difficult for them to see

how this could possibly be detri-mental in any way. Theyre just like,'Oh, Im clicking on the items, Imhaving fun'.

He explained how designers creategames that tease players by notgiving them everything they want,consequently forcing them to playmore and invade the players freetime away from the game

Farmville is currently one of the

most popular Facebook applica-tions available, with its creatorZynga recently valued at up to

5.6bn. The game allows players touse real money to pay for virtualobjects online. Those who purchasemore objects will find they can playthe game less whereas those whosave will need to spend more timeplaying to reach similar levels.

Traditionally large scale onlinemultiplayer games or MMOs have

relied on interaction between play-ers to succeed. The emphasis put oncooperation or conflict by im-mensely popular games such asWorld of Warcraft allows for groupsof friends to form while playing.

Jonathan Blow created the hugelyinnovative Braid, a platforminggame which allows players to altertime in order to succeed. Braid cur-rently sits behind Angry Birds as the

second most popular gaming soft-ware on Apples recently launchedMac App Store.

S

easonalMagazine

GAMING


46/55

Giant Chinese

Economy CreatingDemand forSuper Ships

The mammoth freight carriers will be the largest in the world,ferrying 18,000 enormous containers packed with goods from Asia.

Costing 111million apiece, the ships will be able to hold a

staggering 180 million Apple i-pods or 111 million pairs of trainers.

The 1,312ft long Triple E vessels are to be launched between 2013

and 2015 by Danish shipping line Maersk after it signed a contract

with Daewoo Shipbuilding yesterday.

They will have 16 per cent more room than the company's current

largest ships, the PS-class vessels, which are already some of the

largest on the sea.

These are theincredible super-ships set todominate theocean when theyhit the waves injust two years.

SeasonalMagazine

S T R A N G


47/55

SeasonalMagazine

Ten of the giants will initially bebuilt, but there is an option foranother 20 to be manufactured ina 3.7billion shipping order thatwould be the biggest the world haseven seen.

Each vessel is six times the lengthof the QE2 - the same as 43London buses or four jumbo jetslined up end to end. They are to bebuilt in the Daewoo yards in SouthKorea and are predicted to cutcosts by 26 per cent.

The Triple E ships will set sail fromthe booming countries in the farEast, bringing cheap goods tomajor ports including Felixstowe,

Rotterdam and Bremerhaven.China's economy, which is set togrow by 10 per cent a year overthe next decade, has fuelled thebuilding of the ships.

But the 93ft-wide giants are slowerthan conventional vessels, onlymanaging a top speed of just 23knots.

Incredibly, they can be manned bya crew of just 13 skilled sailors, butcarry 2,500 more 20ft containersthan any other ship currently on thesea.

They are said to use around 50 percent less fuel and emit 20 per centless C02 than even the most eco-friendly vessels.

Even the materials of thesuperships - including every nutand bolt - will be logged so thatthey can be recycled in the future.

They will be equipped with a'waste heat recovery system,'which will save up to 10 percent

of main engine power.

The engines will be smaller thanon many other large containerships, operating at an average ofonly 19 knots, slightly slower thanother large container ships.

Each vessel will sail 115,000nautical miles a year, or round theworld four-and-a-half times.

Eivind Kolding, chief executive ofMaersk, said: 'When you takegoods off a supermarket shelf mostprobably came on a container.

'Container shipping reachesconsumers wherever they are.Globalisation could not havehappened without a very efficientcontainer shipping industry.

'We will set new standards farbeyond what the regulatorsimagine today.

'Should we decide to go for all 30vessels, it is going to be close to$6 billion, and that will make it thelargest order ever seen in shipping.'

Sang-Tae Nam, chief executive ofDaewoo, said the new vessels willbe launched between 2013 and2015.

He added: 'It will open a newchapter and change the landscapeof shipping and shipbuilding.'

When you takegoods off a

supermarketshelf, it most

probably cameon a container.

The new vessels will belaunched between 2013and 2015. It will open a

new chapter and changethe landscape of shipping

and shipbuilding

Sang-Tae Nam,

Chief Executive, Daewoo

Eivind Kolding,Chief Executive, Maersk


48/55

ife Insurance Corporationof India is recognizingthat the new decade theindustry is in is

undoubtedly about increasedchallenges, and is getting ready onall fronts. It is raising cash byplanning to divest major long-term

investments like in IL&FS, whichis expected to be a major profit-booking for the insurance major.With FDI limit in life insurancecompanies going up from 26% to49%, LIC is not sitting idle butincreasing its paid up equity capitalto Rs. 100 crore, as a first step inrevamping its capital structure. Onthe new products front, LIC hasintroduced a path-breaking ULIP,Samridhi Plus, which is a

guaranteed net asset value plan.Policy holders will be assured of thehighest NAV recorded on a dailybasis, during the first hundredmonths, if the NAV on maturity islower. The NAV will also be subject

TS Vijayan, Chairman

LIC Readies Itself forChallenges on All Fronts

to a minimum of Rs. 10, that furtherguarantees capital. During theApril-Jan period in this fiscal, it wasLICs stellar performance in newpremium growth of 36.9% thatenabled the entire industry to comeup with an average new premiumgrowth of 25.8%. On the sales front,

LIC which already has a huge edgeby way of its formidable agentarmy, is leaving nothing to chancewhen it comes to retaining thisworkforce. Recently, it unveiledplans to introduce contributorypension schemes for its betterperforming agents who earn morethan Rs. 1 lakh commission. Whilethis is expected to help over 5 lakhagents, other LIC agents who earnless than Rs. 1 lakh as commission

per year already have a pensionscheme running for them. On theinvestments front, LIC is expectedto continue its formidable marketparticipation, with the recent stake-hike in Syndicate Bank being the

best example. The Finance Ministryappointed Vepa KamesamCommittee is widely expected tointroduce many reforms in LIC,including in its investmentprotocols. LIC managements firmstand that its investments as well assubsidiary activities were

adequately monitored got recentapprovals when LIC HousingFinance came up with stellar Q3results, and an internal probe byLIC failed to unearth anyirregularities.It has been 10 years since many ofthe largest private life insurersstarted operating in the country.Though life insurers are expectedto break even starting from the 7th

year of commencing operations,

according to IRDA assessments, itis striking that many private lifeinsurers are yet to break even. LICssteady performance of deliveringprofits - often up by 10% year-on-year - assumes significance in this

INSURANCE


49/55

background.LIC excels on various fronts toachieve this performance, notablyby cutting management expense perpremium, preventing premiumlapses, and controlling procurement

costs. Many private insurers comeacross as stark contrasts, with manywitnessing overall expense growthoutpacing premium growth.

But it is not only mere cost-cuttingthat is delivering for LIC. The sheercollection momentum continues toamaze.

The figures speak for themselves.For the month of November 2010 -the latest period for which details

are available - the total premiummop-up by the industry was Rs.77,000 crore. That LIC dominatethis collection with Rs. 55,500 croreis not the real achievement. LICscollection is up 52% year-on-year,whereas all others combined couldgrow only by 13%, which signalsthat the LIC juggernaut is growing400% faster than the rest of theindustry.

In the last quarter of this fiscal, LIC

expects to mop-up a record Rs.80,000 crore according toChairman TS Vijayan.

LIC also seems to have betteradapted to the new ULIP guidelines

implemented by IRDA around threemonths back. While LIC couldmarginally improve its Novemberperformance month-on-monthdespite the ULIP changes, theprivate insurers witnessed marginal

decrease in performance, withULIP-heavy insurers like ICICIPrudentials MoM figures down by34%.

The contrasting performance in thecase of ULIPs is significant, as thissegment also fares as one of LICscore growth areas. For example in2009-10, ULIPs constituted thefastest growing area for LIC, byabsolute amounts.

However, the overall performanceof LIC during FY10 wasalso good with the companyexcelling in both emerging areaslike group insurance andconventional segments like non-ULIPs for individuals. In fact, theonly trouble-spots for LIC wereannuities and single-premiumpolicies, where it witnessed a fall,but which was not enough to takethe sheen out of this outperformingfiscal where LIC grew its premiumsby over 18%, compared to theprevious fiscals 5% growth.

In a sense, it is correct to note thatLIC is not only unfazed by competition anymore, but

seasonal magazine - march 2011 issue

Documents