seattle_media_kit_email_kyle
TRANSCRIPT
titan is a leader in transit, airport and out-of-home advertising in the united states
Titan provides sales, marketing,
creative, research and maintenance
of advertising in airports, on buses,
rail, bulletins, telephone kiosks, street
banners and street furniture. We also
lead the way in the development and
successful introduction of market
leading digital Out-of-Home and
Mobile platforms. Titan furnishes
national and local clients with creative
media solutions in North America’s
top markets. Using Titan media is a
highly effective way to reach a large
audience. Titan is more than just an
Out-of-Home advertising company,
we provide 360º coverage of creative
outdoor advertising in our markets
and our media reaches 3 billion transit
riders a year.
peopleintransit
where we are
map legend
offices
markets
we’re just about everywhere you want to be
Atlanta, GA Houston, TX Philadelphia, PA
Boston, MA Los Angeles, CA San Francisco, CA
Charlotte, NC Minneapolis-St. Paul, MN Seattle, WA
Chicago, IL New Jersey
Dallas, TX New York, NY
Titan offices
Titan markets
Atlanta, GA Las Vegas, NV Portland, OR
Boston, MA Los Angeles, CA Raleigh-Durham, NC
Baltimore, MD Minneapolis-St. Paul, MN Salt Lake City, UT
Charlotte, NC New York, NY San Diego, CA
Chicago, IL Newark, NJ San Francisco, CA
Dallas-Ft. Worth, TX Orange County, CA Seattle-Tacoma, WA
Denver, CO Orlando, FL Tampa, FL
Honolulu, HI Philadelphia, PA Washington, DC
Houston, TX Phoenix, AZ Westchester, NY
Jacksonville, FL Pittsburgh, PA Wilmington, DE
Titan Seattle offers outdoor advertising media for King County Metro, Pierce Transit, Community
Transit, Kitsap Transit and Sound Transit. With these five transit agencies, we reach 55 percent
of the population in Washington State. Most of the Downtown area and all of the affluent
Eastside is Billboard-restricted. Our Transit media provides unparalleled reach in these areas.
Seattle/Tacoma is the Pacific Northwest’s economic center and a mecca for the nation’s
high-tech industries. It is home to 15 Fortune 500 companies including Microsoft, Amazon,
Starbucks, Costco, Weyerhaeuser, Nintendo, Nordstrom and Safeco Insurance. Seattle/Tacoma
ranks third in the US among adults with a bachelor’s degree or higher - over half the residents
have attended college. Seattle alone receives 10.2 million tourists a year who collectively spend
$5.9 billion on sites, tours, products and food.
why seattle?
Metro Transit is the name more than 1.7 million area residents use to refer to the public transit agency
serving King County.
Metro operates a fleet of about 1,400 vehicles on 243 routes. The fleet includes standard and articulated
coaches, electric trolleys, dual-powered buses and hybrid diesel-electric buses, that serves an annual
ridership of 117,600,000.
about
king county metro overview
available media
King
Queen
Interior
Fullback
Full Wrap
Michelangelo
Ultra Super King
Brand Bus
Sound Transit provides express Bus, Light Rail and Commuter Train services in the
urban areas of King, Pierce and Snohomish counties.
It operates 265 vehicles on 26 routes. Sound Transit Rail coverage spans over three
lines: Central Link Light Rail, Sounder Train and Tacoma Link Light Rail. The Central
Link Light Rail Trains run between Downtown Seattle and SeaTac airport along a
15.6 mile route. The Tacoma Link connects Downtown Tacoma with Commuter Train
and Bus services at Tacoma Dome Station. This Light Rail Train runs along a 1.6
mile route at street level in Downtown Tacoma and serves six stations. The Sounder
Trains operate on two lines between Seattle and Everett to the North and Seattle and
Lakewood to the South, along an 82 mile route.
Sound Transit Bus coverage runs from Everett in the North to Olympia, 90 miles
South. With the route running through Downtown Seattle and onto SeaTac, this
is a great direct access route to CenturyLink Stadium, Safeco Field and SeaTac
International Airport. The Eastside, Bellevue and Renton areas also have coverage
via Sound Transit.
about
sound transit overview
quick facts
• Ridership across Bus and Rail 3,018,844 per month • 26 separate Bus routes and 4 separate Rail routes
Community Transit operates 206 buses on 55 local and
commuter routes. It carries 57 percent of all Snohomish
County-Seattle commuters to work and back.
In 2011, Community Transit became one of the nation’s first
transit agencies to put a double decker bus into regular
commuter service.
community transit overview
about
quick facts
• Swift serves a 17-mile stretch of the Highway
99/ Evergreen Way/ Rucker Avenue corridor
between Shoreline and Everett
• High traffic volumes and huge graphics on
Swift Buses combine to provide high-impact
exposure along Highway 99
pierce transit overview
Pierce Transit is the Public Transit Authority of Pierce
County. It operates about 200 buses and shuttles on 48
routes across a 450 square mile area. Pierce County has
a population of about 767,000.
Unlike Seattle, Tacoma in Pierce County has shelter
advertising available.
about
quick facts
• 1,000,000 monthly ridership1
• Pierce is the only county where shelters
are available to you as advertising
mediums
1 Kitsap Transit Data
Kitsap Transit is a public transportation agency
serving Kitsap County, Washington. It operates
116 buses on 40 routes. Buses travel on a fixed
schedule Monday through Saturday.
Kitsap County is included in the Seattle metropolitan
area and is connected to the eastern shore of Puget
Sound by Washington State Ferry routes.
about
kitsap transit overview
quick facts
• Fleet size is 116 buses
• Ridership is 330,000 per month1
• There are three bus bases:
Charleston, North & South
• All exterior products are direct application
1 Kitsap Transit Data
King size Bus posters offer superior eye level coverage and
penetration. They reach commuters, workers and areas
where traditional outdoor media is limited or unavailable.
The ultimate mass reach medium, Exterior Bus Advertising
is the most cost-efficient form of advertising available.
about
quick facts
sizes
• Titan has an inventory of more than 3,600 Bus
Kings in the Seattle market
King 30”H x 144”W
bus kings
available on
Queen size Bus posters offer superior eye-level coverage and penetration. They
reach commuters, workers and areas where traditional outdoor media can’t.
With its strong presence and visually dynamic appeal, Exterior Bus Advertising is
the ultimate mass reach medium.
Source: Daniel Mallet Associates, Transit EstimatedAudience Measurement report
about
quick facts sizes
• A 50 showing of Titan Bus Queens
in the Seattle market is seen over 30
million times in a 4-week period
Queen 18”H x 60”W21”H x 72”W30”H x 88”W24”H x 65”W24”H x 88”W
bus queens
available on
High-Impact Taillight Displays establish
brand awareness. Mounted up high
for visibility, this format reads to
pedestrians while also commanding the
attention of drivers.
Source: Daniel Mallet Associates, Transit Estimated Audience Measurement report
about
sizes
Tail 21”H x 72”W18”H x 60”W
Direct App Tail 21”H x 72”W18”H x 60”W
bus tails
available on
Interior Bus Cards give advertisers the opportunity to get their message across to
a captive audience of business professionals, shoppers, tourists and students.
Source: King County Metro, Community Transit, Pierce Transit
about
quick facts sizes
• On an average day, over 343,000
people ride a Titan Bus in the Seattle
area
bus interiors
Interior 11”H x 17”W11”H x 34”W
available on
These are Direct Application products that provide an alternative view to
an Interior display. Michelangelos can be customized into any shape to
enhance your creative and message impact.
bus michelangelos
about
sizes
Michelangelo 24”H x 48”W48”H x 24”W
available on
Bulkheads are exclusive, eye-level displays. Each
Bus contains only a single Bulkhead display with no
surrounding ad clutter.
bus bulkheads
about
sizes
Bulkhead 22”H x 21”W33”H x 21”W
available on
Super Tail Displays incorporate large images and text that gets
noticed by drivers, passengers and pedestrians by providing an
increased viewing distance. Super Tails are highly visible in moving
traffic.
Source: King County Metro
about quick facts sizes
• King County Metro makes 15,813
trips every weekdaySuper Tail Custom Install
bus super tails
available on
Fullbacks are a popular high-impact medium. They deliver your message to both
pedestrian and vehicular audiences. Fullbacks are an ideal selection for your long
term branding campaign.
about
quick facts sizes
• King County Metro Buses and
Trolleys make over 10,800 trips every
weekday
Fullback Custom Install
bus fullbacks
Source: King County Metro
available on
A Vertical Panel is the perfect way to add impact to your Traditional
King campaign. A Vertical Panel increases creative options and
boosts your campaign’s visibility.
Source: King County Metro
about quick facts sizes
• King County Metro Buses deliver
your message to densely populated
areas 16 hours per day
Vertical Panel Custom Install
king with vertical panels
available on
High traffic counts combined with an extra large size gives your
message high visibility. In addition to Interstate Highways and major
routes, Buses travel through Downtown Tacoma and Downtown
Seattle.
about quick facts sizes
• A single Ultra Super King on King
County Metro provides more than
192,000 high-impact impressions
each month
Ultra Super King 100”H x 246”W
ultra super kings
available on
These huge displays take your message where Billboards can’t. This
combo increases impact and memory retention by giving you the
opportunity to deliver your message across two displays. Available on
RapidRide and Sound Transit Buses.
about sizes
double ultra super kings
Double USK 100”H x 246”W
available on
Full Wrap Buses combine the size of a billboard with market
penetration and eye-level impact - decided advantages of Bus
Advertising.
These gigantic broadcast mediums draw attention to your message
and reach active, on-the-go consumers in the marketplace.
Source: U.S Census data
about quick facts sizes
• Titan Buses cover 55% of the
population in Washington State over
four counties
Full Wrap Custom Install
bus full wraps
available on
dedicated lines
With our dedicated transit lines, your media can be
displayed on route specific lines and buses. Choose
which areas you hit, with dedicated King County Metro,
Sound Transit MCI and Community Transit transit routes.
RapidRide Buses feature a color scheme which makes
them stand out from regular Buses and be easily
identifiable from all other vehicles on the road.
Swift Bus Rapid Transit combines the efficiency of Light
Rail with the flexibility and low cost of Buses.
Community Transit Double Tall and Sound Transit MCI
Buses run on commuter routes throughout Snohomish
County and to Downtown Seattle. High traffic counts
combined with extra large size give your message high
visibility. Your message will penetrate areas where
Billboards are restricted.
about
available on
RapidRide Buses feature a color scheme which makes them stand out
from regular Buses and be easily identifiable from all other vehicles
on the road. Service runs almost 24 hours per day, 7 days per week
on highly travelled roads. There are no timetables and Buses arrive
10-15 minutes apart during most of the day. RapidRide Buses run on
dedicated routes and reach a huge audience all day and every day of
the week.
about sizes
rapidride bus displays
Kings 30”H x 144”W
Queens 24”H x 65”W18”H x 60”W
Tail 21”H x 72”W
Fullback Custom Install
Supertail 36”H x 101”W
Back Half Wrap Custom Install
Interior 11”H x 17”W11”H x 34”W
Michelangelo 24”H x 48”W48”H x 24”W
Bulkhead 22”H x 21”W33”H x 21”W
Double USK Custom Install
available on
Swift Bus Rapid Transit combines the efficiency of Light Rail
with the flexibility and low cost of Buses. Buses operate every 12
minutes weekdays from 6 a.m. to 7 p.m. and every 20 minutes
weeknights from 7 p.m. to 10p.m. and on weekends. Frequent
Buses provide more opportunities for your message to be seen.
about sizes
swift bus displays
King 30.5”H x 112.5”W
Fullback 105”H x 112”W
King Kong 132”H x 255”W
Super King Kong 132”H x 340”W
Back Half Lower Half 36”H x 340”W
Back Half Wrap 32”H x 340”W (Sides)105”H x 112”W (Back)
available on
These unique Buses run on commuter routes throughout
Snohomish County and to Downtown Seattle. High traffic
counts combined with extra large size give your message high
visibility. Your message will penetrate areas where Billboards are
restricted.
Source: Community Transit Route maps
about quick facts sizes
• Double Tall Bus coverage includes 47
miles of billboard-restricted highway
along Interstate-5
double tall buses
Bus Routes
Billboards restricted area
Double Tall Super King Custom Install
Double Tall Foam Wrap Custom Install
Double Tall Modified Kong Custom Install
Double Tall Tail Custom Install
available on
These unique Buses run on commuter routes
throughout Snohomish County and to Downtown
Seattle. High traffic counts combined with extra
large size give your message high visibility. Your
message will penetrate areas where Billboards
are restricted.
Sound Transit Bus coverage runs from Everett
in the North to Olympia, 90 miles South. With
the route running through Downtown Seattle and
onto SeaTac, this is a great direct access route to
CenturyLink Stadium, Safeco Field and SeaTac
International Airport. The Eastside, Bellevue
and Renton areas also have coverage via Sound
Transit.
about
sound transit mci buses
available on
Sound Transit MCI Routes
about
bus shelters
Bus Shelter Displays are highly visible to commuters
traveling to and from work. These eye level displays
can be used in combination with transit displays
to strengthen your campaign and increase daily
awareness.
available onsize
Bus Shelter 68”H x 47”W
map legend
Pierce Transit Bus Routes
Pierce Transit Bus Shelters
The Sounder Trains operates on two
lines between Seattle and Everett to the
North and Seattle and Lakewood to the
South, along an 82 mile route. Trains
run weekday mornings and weekday
afternoons only, while also serving select
major weekend events such as Mariners
and Seahawks games.
about quick facts available products
• Service to 12 stations along an 82 mile route
• Everett to Lakewood in approximately an hour
• 14 engines and 58 passenger cars
• Ridership 288,870 per month
sounder train
Source: Sound Transit July 2014 Service Report
Sounder Train North Route
Sounder Train South Route
Stations
Wall Panel
Washroom Panel
Michelangelo
King
Full Wrap
Nose Wrap
Nose and Engine Wrap
The Central Link Light Rail Trains run between
Downtown Seattle and SeaTac airport along
a 15.6 mile route. Trains run seven days per
week from 5:00 a.m. to 1:00 a.m. Monday
through Saturday and from 6:00 a.m. to
midnight on Sunday. Each Train holds up to
200 passengers. Ridership on the Central
Link has increased steadily since its opening
in 2009.
Source: Sound Transit July 2014 Service Report
about quick facts available products
• Service to 13 stations along a 15.6 mile route
• Ridership 1,088,944 per month
• 48,000 average weekday boardings
• Westlake Station to SeaTac airport trip in 38 minutes
central link light rail
Full Wrap Custom Install
Wild Wrap Train TBD
Interior Cards 11”H x 17”W11”H x 34”W
Michelangelos 42”H x 28”W
Bulkheads 20”H x 30”W
Central Link Route
Stations
SeaTac Airport Station
The Tacoma Link connects Downtown Tacoma with
Commuter Train and Bus services at Tacoma Dome
Station. This Light Rail Train runs along a 1.6 mile
route at street level in Downtown Tacoma and serves
six stations. The Link is a free service that runs
every 24 minutes from 5:00 a.m. - 6:36 a.m, every 12
minutes 6:36 a.m. - 8:00 p.m and every 24 minutes
8:00 p.m. - 10:00 p.m.
about quick facts available products
• Service to 6 stations along a 1.6 mile route
• Tacoma Dome Station to Theater District Station in 10 minutes
• Ridership 79,000 per month
tacoma link light rail
Source: Sound Transit Quarterly Performance Report, Q1 2014.
Full Wrap
Rail Strip
Interior Cards
Michelangelo
Wall Panel
Bulkhead
Central Link Route
Stations
Kyle Montes-Valdivia
o 206-315-7923 m 585-502-8723 e [email protected] t @kylem360 www.titan360.com
Senior Account Manager