seazone 2016 podsumowanie eng 01 - liaa · przybyłowicz who are responsible for the music for the...

www.portobellogroup.pl

www.seazonesopot.pl

SeaZone Music & Conference - 2016 editionSeaZone Music & Conference - philosophySeaZone Music & Conference - pre partiesSeaZone Music & Conference - opening party by Belvedere SeaZone Music & Conference - conferenceSeaZone Music & Conference - speakersSeaZone Music & Conference - musical eventsSeaZone Music & Conference - artistsSeaZone Music & Conference - workshopSeaZone Music & Conference - promotional activitiesSeaZone Music & Conference - brandingSeaZone Music & Conference - campaignContact

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PREsENTAtion PLAN

The idea to organize SeaZone came about a few years ago. Participation in international conferences

only intensified the feeling that it is a good and, most importantly, a necessary project.

During the first edition we wanted to conquer as many schedules, plans and beaten tracks as possible as

well as to discuss interesting events and case studies, instruct, suggest and teach, and connect

environments which it would seem, do not match each other. It is an opportunity to gather knowledge, find

inspiration and experience unique emotions in one place, in a short time, that would usually take many

months or even years. Polish musicians have much to offer, but the lack of local and direct contact with so

many personalities within the music industry means that they cannot use their full potential. Therefore,

panels, workshops, lectures and demonstrations of equipment were the essence of this three-day meeting

held in prestigious locations and public places like the Sheraton Hotel in Sopot, the National Gallery of Art,

and the Gallery of Dwie Zmiany and others.

2016 edition

We invited a sizeable group of not only Polish but also foreign visitors who are both key and important

for the development of broadly defined electronic music and alternative music, as well as the

promoters, organizers and managers not directly related to the music industry. It was they who

assured knowledge and practical experience which is difficult to achieve in such a quantity and such a

short time.

Artists were another strength of our meeting and thus there were events and concerts which were held in

almost every point of Sopot, from "Monciak" at the bottom to the legendary Opera Leśna (Forest Opera).

The first edition of SeaZone Music & Conference is the beginning of the implementation of the idea

of sharing knowledge and good partying at the Polish seaside. From here you can only sail on further to

a career. We have the appetite that SeaZone shall become a project implemented cyclically, which will fill

the gap of this type of activity in this part of Europe.

2016 edition

WHERE

A music conference in Sopot? Where else! This city has several clubs that effectively work on their own

unique identity, attracting artists and DJs from both Poland and abroad. Sopot also has a glorious history of

festivals, even those held in the Forest Opera, where the world's top and Polish artists have appeared.

WHAT

SeaZone is the window to the world providing the opportunity of fulfillment and development in the music

industry. It presents a number of ways that can be pursued using electronic tools and its own ingenuity to

be a better DJ, producer, artist, promoter, organizer, an effective business partner or even a musician

pursuing the forms of advertising, accompaniments and audio tracks.

philosophy

WHY

The idea for this type of conference is the result of the excellent condition of Polish music and the growing

recognition of recipients from abroad. Over the past few years, Polish producers, DJs and promoters have

visited events such as the Winter Music Conference in Miami, International Music Summit in Ibiza

and Amsterdam Dance Event in order to exchange experiences and establish new contacts. Currently,

SeaZone provides this possibility literally at your fingertips, because the conference centre, clubs and

stages are short-distance walks apart.

FOR WHOM

The project is primarily addressed to managers, promoters, DJs, musicians, club owners, agencies, music

event organizers as well as all those whose activities the industry is simply interested in and are not

necessarily linked to it professionally.

philosophy

WHO

The Portobello Group is the initiator and creator of the project. The company groups together several event

spaces, restaurants, production and PR companies. They are the author of dozens of prestigious events, all

of which can be mentioned, among others, Big Boat Party, H & M Loves Music, Snow Music Show Madonna di

Campiglio, Lotto Music Factory Batycki Art. & Business Meeting, The View Warsaw and many others.

philosophy

Meetings were held between February and May in 13 cities in Poland as part of promoting the conference

in which we stated what SeaZone is about and encouraged participation in the conference. Club events

were held after each meeting.

pre parties

opening party by belvedere

The first edition of the SeaZone Music & Conference brought together nearly 700 people, including

almost 200 artists and speakers.

Panels were held alongside each other at four locations on the first day and at three locations on the

second day and were devoted to the organization and security of events, issues and business manage-

ment, marketing, management and promotion of artists, contacts with record companies and the role

of radio and television in music. There were plenty of nostalgic chats and cultural workshops for

musicians, producers and DJs, including presentation of equipment and technology.

The event, although for the "industry", has attracted recognizable media journalists, such as Gabi

Drzewiecka, Lukasz Napora, Puoteck, Roman Rogowiecki, Jarek Janiszewski, Bartek Winczewski and

Novika, neeValda, Martin Bąkiewicz, the crew of Polish Radio Four and Radio Gdansk who have been

supporting the project from the very beginning.

conference

However, it is not only the radio and television fraternity or those related to the music industry who have

been involved in conference meetings. We have hosted names such as Mikołaj Stroiński and Marcin

Przybyłowicz who are responsible for the music for the Wedźmin III game, managers like Piotr Rogowski,

Pawel Gruba and wonderful women related to cultural promotion such as Anna Ceynowa from the Ministry

of Cultural Heritage and Anna Pruszynska representing the Co Jest Grane 24 music trade fair.

A group of more than 20 foreign speakers and personalities that have been creating the global music

business over the years were the unquestionable strength of the first edition of SeaZone Music

& Conference.

conference

There were club events for guests beyond the daily activities and lectures, including the Forest Opera with

the Brodka and Krzysztof Zalewski concert. Klub Scena was another concert venue where Caliber 44

and Wspólna Scena played as well as the TAN club, in which songs from the new album "BANG!" were

presented by Reni Jusis. However, they were not the only performers of SeaZone Music & Conference 2016,

as Fair Weather Friends, JOGA and xxanaxx performed their DJ sets at night clubs, and there was a whole

galaxy of Polish DJ celebrities representing completely different styles like house (Adamus, neeVald,

Matush, Mr. Root, Seb Skalski), techno/house (Klaves, Łukasz Napora, bshosa, Simon Matthson), funk &

breakz (Novika, Harper, Bert, Envee), EDM (Adam de Great, Fafaq, Gromee, Skytech) and many more.

In contrast, the culmination of club events were such names of foreign guests like Martin Eyerer, Tom Novy,

Superpitcher, Philipp Straub, Reinchard Voight, Dave Mayer, Nookie.

musical events

musical events

Red Bull Sound School was one of the

interesting workshops of this year's

SeaZone project.

Music production and DJing passio-

nates were able to expand their know-

ledge, technical skills and learn about

new software and hardware solutions at

these meetings. The meeting was

hosted by Mr Krime and FALCON1 from

the school of DJ SPINLAB.

workshop

Krime has been a renowned DJ and a

graduate of the Red Bull Music Academy

in Dublin since the year 2000, which for

years shared their adept knowledge of

the art of DJing. Falcon1 has been

Polish Champion of the IDA federation

and for several years has run the

Warsaw school of SPINLAB with DJ

Kebs, which is a long-term partner of

Red Bull Sound School.

workshop

In addition, Steve Nash - the project

leader of the Turntable Orchestra and

brand ambassador of Ableton Polska

introduced the students to the secrets

of working with Ableton Live on stage.

He presented a special live set, which

he then spread to the prime factors

revealing the mechanisms of produc-

tion. Five hands-on Ableton Live + PUSH

2 stations prepared for participants

were available throughout the event.

workshop

The promotional campaign was launched on 18 March, and included a range of advertising,PR and outdoor activities which, among other include:Co Jest Grane 24 – advertising campaign (print + online), editorial activities, Social Media4 FUN TV – spot campaigns | Social Media | websiteZet Chilli – spot campaings | editorial activities, interviews, conference announcements, websiteBRIEF – press advertising campaign, editorial activities, Social Media, website,Muno.pl – special subsite on website, editorial activities, online campaignTrójmiasto.pl – editorial activities, announcements, promotional boxesMagazyn Prestiż – press advertising campaign, editorial activities, interviews, Social Media, websiteMediarun - editorial activities | online campaignMusicis.pl - editorial activities, announcements, promotional boxesMy3miasto.pl – editorial activities, announcementsKMAG – Social Media, website, announcementsWP.pl – online campaign and editorial activities on sites: WP.pl, Ksiazki.wp.pl, tv.wp.pl, film.wp.pl, teleshow.pl,komediowo.pl, pudelek.pl, pudelek.tv, wawalove.plMULTIKINO – offscreen campaign ( 33 cities in Poland, 479 screens)Neolight, Biletomat, Profispot – large format LED screen campaigns and screen displays in Tri-City buses.

promotional activities

News on portals:muzyka.onet.pl, joy.pl, dziennikbaltycki.pl, redbull.com, laif.pl, sopot.gdzieco.pl, trojmiasto.eska.pl, gazetaprawna.pl, gwe24.pl, gdynia.naszemiasto.pl, sopot.naszemiasto.pl, kiwiportal.pl, siedzieje.pl, koncertomania.pl, cameralmusic.pl, klubowa.pl, freefun.pl, housofhous.pl, musiclikeair.pl, mowianamiescie.pl, pitupitu.pl, infomusic.pl, vibe.pl, hiphopnews.pl, wyspa.pl, hip-hop.pl, globmedium.com, portalpomorza.pl, djpromotion.com.pl, jazzsoul.pl, meetingplaner.pl, barock.pl, najlepszepiosenki.pl i wielu wielu innych.

SeaZone Music & Conference 2016 Partners:

promotional activities

Outdoor, led displays, leaflets, posters, airwalls – presented and distributed in the most important and crowded places in Trójmiasto.

branding

branding

campaignLED screens / 2 months campaign daily contacts

Advertising campaign Value/pln net

Łódź 40 thousands per day

WP.pl 310 000 Gdańsk 200 thousands per day

MUNO.pl 47 400

Poznań - Most Teatralny 470 thousands per day

Biletomat.pl 17 400 Poznań - Rondo Solidarności 100 thousands per day

Co Jest Garne24 /Agora 82 850

Estimated campaign reach (10% emission time) 4 860 000

Zet Chilli 29 750 The value of campaign 72 000

Neolight ekrany Gdańsk, Gdynia, Karwiny 6 300

Profispot - ekrany w autbusach miejskich 4 500

Sieć ekranów Benefit TV /kampania 2 msce

Multikino (33 kina w Polsce, 479 nośników) 90 000 118 fitness klubów, 10 największych miast 334 ekranów 40'' / 50''

Gdańsk InYourPocket 3 000

ponad 46 000 emisji dziennie w całej sieci

4Fun, Brief, Prestiż 50 000,00 Estimated campaign reach (10% emission time) 276 000

The value of campaign 641 200


Internet campaign 11.04 - 11.06.2016 Instytut Monitorowania Mediów Reach 2 354 225 AVE 461 135

contact

LED screens / 2 months campaign daily contacts

Advertising campaign Value/pln net Łódź 40 thousands per day

WP.pl 310 000

Gdańsk 200 thousands per day

MUNO.pl 47 400 Poznań - Most Teatralny 470 thousands per day

Biletomat.pl 17 400

Poznań - Rondo Solidarności 100 thousands per day

Co Jest Garne24 /Agora 82 850 Estimated campaign reach (10% emission time) 4 860 000

Zet Chilli 29 750


Neolight ekrany Gdańsk, Gdynia, Karwiny 6 300

Profispot - ekrany w autbusach miejskich 4 500

Sieć ekranów Benefit TV /kampania 2 msce

Multikino (33 kina w Polsce, 479 nośników) 90 000 118 fitness klubów, 10 największych miast 334 ekranów 40'' / 50''

Gdańsk InYourPocket 3 000

ponad 46 000 emisji dziennie w całej sieci

4Fun, Brief, Prestiż 50 000,00 Estimated campaign reach (10% emission time) 276 000



Internet campaign 11.04 - 11.06.2016 Instytut Monitorowania Mediów Reach 2 354 225 AVE 461 135

Krzysztof Jancen

[email protected]

+48 607 921 256

Maciej Wajde

[email protected]

+48 794 329 723

Dominika Łącka

[email protected]

+48 600 013 799 www.portobellogroup.pl

Karol Zamorski

[email protected]

+48 602 620 620

Jarek Drążek

[email protected]

+48 605 883 053

seazone 2016 podsumowanie eng 01 - liaa · przybyłowicz who are responsible for the music for the...

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