The Schneider Electric BrandOur brand is more than a look and feel, a logo or a tagline. It is what

guides our purpose. It instructs how we behave and informs what we

deliver to our customers. Put simply, our brand is who we are.

01

Brand

Essence

LIFE IS ON

Schneider Electric Brand Guidelines

September 2015

Brand EssenceThis is our Brand Manifesto, representing our promise to all of our stakeholders —

customers, partners, employees, influencers and shareholders. This guides our

purpose, commitment and action.

The change in our world is more profound than ever, driven by a new scale and

speed of urbanisation, digitisation and industrialisation. New technologies,

enabling distributed and connected energy for the first time, challenge us to

redefine the way we live our lives.

We believe access to energy is a basic human right. We want everyone on our

planet to have access to safe, reliable, efficient and sustainable energy. At

Schneider Electric, we’re committed to providing innovative solutions that

address the energy paradox: balancing our planet’s carbon footprint with the

irrefutable human right to quality energy.

We invent technologies that will transform places where we live, work and play.

With our ingenious design philosophy we deliver solutions that integrate seamlessly

into our environment, supporting the rhythm of our lives — empowering people

to do more with less.

As the global specialist in energy management and automation, we create connected

technologies that reshape industries, transform cities and enrich lives.

At Schneider, we call this Life Is On.

Brand

Essence

LIFE IS ON

Brand Values Stra

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Schneider Electric Brand Guidelines

September 2015

Brand ValuesOur Brand Values define our high-performance culture ambition — from our

mindset to our behaviour. We express these values in the way we act every

day — to each other, with our customers, partners and all stakeholders.

SStraightforward

We are straightforward. We do what we say and we communicate

in simple ways. We behave with integrity.

CChallenge

We challenge ourselves and others to rethink what is expected.

We are agile and move at the speed of change.

OOpen

We are open. We value differences. We listen. We learn, connect

and collaborate with others.

P

Passionate

We are passionate about our customers, our people, our business

and our technology. We are positive in our approach to finding

solutions that improve our lives.

EEffective

We are effective. We deliver on promises. We are pragmatic and

fast, and we compete to win.

Brand

Essence

LIFE IS ON

Brand Attributes Connectiv

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Schneider Electric Brand Guidelines

September 2015

Brand AttributesThese are the core customer benefits that guide what we deliver, providing inspiration,

from our ingenious solution-design to our R&D technology vision. We will rally our

collective focus to create competitive brand-differentiation with these four core

attributes, supported by the same consistent brand messaging.

Connectivity

We interconnect IT and OT (Operational Technology) to produce

actionable information for better business results.

Sustainability

We help to sustain customer resources, reduce CO2 emissions, and to

better manage and ensure more livable environments.

Efficiency

We help our customers achieve better energy and process efficiencies

in their cities, businesses, plants, buildings and homes through superior

solutions that are easier to use.

Reliability and Safety

We build and deliver safe, reliable products and solutions, from the

simplest of switches to complex operational ecosystems.

Brand Stories

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In Our Industries

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Brand

Essence

LIFE IS ON

Schneider Electric Brand Guidelines

September 2015

Brand StoriesThese are the places where the stories of our distinctive competencies

and experiences are brought to life — compelling stories that cover all of

our businesses, segments and target audiences. This connection to real

customer needs creates tangible Schneider relevance.

• Safety and Reliability

• Connected Homes

• Style

• Sustainability

• Partnership/Growth

• Urbanisation

• Smart Cities

• Urban Efficiency

• Smart Mobility

• Smart Grid

• Renewables

• Intelligent Buildings

• Green Buildings

• Digitisation

• Content on Demand

• Data Centres

• Cybersecurity

• Big Data

• Co-location and Web Giants

• Partner Ecosystem

• Industrialisation

• Internet of Things (IOT)

• Productivity

• Process Automation

• Modernisation of Technology

• Sustainability

• Energy Efficiency

Brand

Essence

Brand Stories

Brand Attributes

Brand Values

Schneider Electric Brand Guidelines

September 2015

Elevator PitchThese are the stories that our distinctive competencies and experiences bring to life.

Our technologies ensure that Life Is On everywhere, for everyone

and at every moment.

We embrace a high-performance culture by being straightforward,

challenging the status quo, open, passionate and effective.

Our ingenious solutions enable lives to be more connected,

sustainable, efficient, safe and reliable.

We serve our customers by offering the largest portfolio of our

industry, bringing expertise to our segments and partners.

Schneider Electric Brand Guidelines

September 2015

Our boilerplate describes who we are, what we do and

why it matters.

Schneider Electric is the global specialist in energy management

and automation. With revenues of €25 billion in FY2014, our 170,000

employees serve customers in over 100 countries, helping them to

manage their energy and process in ways that are safe, reliable,

efficient and sustainable. From the simplest of switches to complex

operational systems, our technology, software and services improve

the way our customers manage and automate their operations. Our

connected technologies will reshape industries, transform cities and

enrich lives.

At Schneider Electric, we call this Life Is On.

Schneider Electric Boilerplate Messaging